How to Win the Internet (With Social Media)
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Tips, tricks and hacks on how to maximize your engagement and followers on social media. Created for educators but with lessons for everyone. Originally presented at the Iowa 1:1 Conference in April 2015.
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How to Win the Internet (With Social Media)
- 1. WWW.DLGWAEA.ORG HOW TO WIN THE INTERNET! (with social media) By Jonathan Wylie @jonathanwylie
- 7. DO A SOCIALMEDIA AUDIT WWW.DLGWAEA.ORG • What social media accounts do you already have? • What additional accounts do you want to start? • Do you have usernames and passwords for each account? • Do you have unique, secure passwords? • Who has access to your accounts? • Who is going to take responsibility for monitoring and posting? • How are you sharing links to your social media accounts? • Where are the people you want to reach with social media?
- 8. COMPLETEPROFILES & BIOS WWW.DLGWAEA.ORG Get a checklist for all your accounts here: http://1drv.ms/1PcUpQB
- 10. IMAGE SIZES FOR SOCIAL MEDIA WWW.DLGWAEA.ORG Facebook • Cover photo 851x315px • Profile photo 180x180px Twitter • Header 1500x500px • Profile photo 400x400px • Background 1280x1024px Google+ • Cover photo 2048x1152px • Profile photo 250x250px YouTube • Channel Art 2560x1440px • Profile photo 800x800px Pinterest • Pin photo 735x1100px • Profile photo 165x165px Instagram • Photos 640x640 • Profile photo 180x180px Source: Peg Fitzpatrick
- 11. CHOOSE A SCHOOLHASHTAG WWW.DLGWAEA.ORG Link to spreadsheet: http://goo.gl/PK5MEA
- 12. SHARE USINGEDU HASHTAGS WWW.DLGWAEA.ORG Link to Cybrary Man’s Educational Hashtags
- 13. SPREAD THE WORD WWW.DLGWAEA.ORG • Add links on the school website • Send flyers home with students • Put posters up around school • Add links in staff email signatures • Cross promote your channels • Embed posts from Facebook and Twitter on your blog/website. • Promote in the local media • Classroom/School newsletters • Rinse & Repeat as necessary
- 14. SO FAR SO GOOD,RIGHT? WWW.DLGWAEA.ORG
- 19. IF THIS THEN THAT RECIPES WWW.DLGWAEA.ORG More ideas here: http://bit.ly/1abb3QD
- 22. THE IMPACT OF VISUAL TWEETS WWW.DLGWAEA.ORG 0 5 10 15 20 25 30 35 40 Hashtag Numbers Quotes Video Photo % Increase in retweets Source: Twitter Media Blog
- 23. ENGAGEWITH VISUAL MEDIA WWW.DLGWAEA.ORG “If something doesn’t catch the eye right away, what happens? The phone turns into a Roulette wheel and the emphatic scroll begins.” The Power of Branding: Telling Your School Story (2014)
- 24. TYPES OF VISUALS TO SHARE WWW.DLGWAEA.ORG • Photos • Graphs and Drawings • Photo Collages • Images with text • Images with quotes • Postcards and e-cards • Memes • Cartoons • Videos • Infographics • Presentations • GIFs Walter & Gioglio (2014)
- 25. NATIVE VISUAL NETWORKS WWW.DLGWAEA.ORG 300m users50-70m users Over 1bn users
- 26. CREATE WITH PABLO BY BUFFER WWW.DLGWAEA.ORG
- 27. CREATE WITH PABLO BY BUFFER WWW.DLGWAEA.ORG https://bufferapp.com/pablo
- 28. CREATE WITH PABLO BY BUFFER WWW.DLGWAEA.ORG https://bufferapp.com/pablo
- 31. THE POWER OF VIDEO WWW.DLGWAEA.ORG See more videos from CCSD59
- 32. UPLOAD NATIVE VIDEO TO FACEBOOK WWW.DLGWAEA.ORG Tip: If you can, upload your videos to Facebook. It makes them much more visible in timelines and lets you add a call to action button.
- 33. FREE WITH IN-APP PURCHASES WWW.DLGWAEA.ORG
- 34. MAKING A REAL CONNECTION WWW.DLGWAEA.ORG
- 39. ARE YOU TALKING TO ME? Tweet says… Who Sees it? Hey Jonathan Wylie, know any good social media tips and tricks? Anyone who follows you will see this tweet. Jonathan Wylie might not… Hey @jonathanwylie, know any good social media tips and tricks? Anyone who follows you sees this tweet, and Jonathan Wylie gets a notification that you mentioned him! @jonathanwylie Hey, know any good social media tips and tricks? Only people who follow both you AND @jonathanwylie will see this tweet. .@jonathanwylie Hey, know any good social media tips and tricks? Anyone who follows you will see this tweet. Often used to tweet a public reply that everyone will see. WWW.DLGWAEA.ORG h/t Guy Kawasaki
- 41. THE 80-20 RULE WWW.DLGWAEA.ORG % OF CONTENT TO SHARE OTHER YOURS % OF CONTENT TO SHARE YOURS OTHERS
- 42. I DON’THAVE ANYTHING TO SHARE WWW.DLGWAEA.ORG http://nuzzel.com/
- 43. I DON’THAVE ANYTHING TO SHARE WWW.DLGWAEA.ORG www.diigo.com/buzz/hot
- 44. I DON’THAVE ANYTHING TO SHARE WWW.DLGWAEA.ORG http://topsy.com
- 45. I DON’THAVE ANYTHING TO SHARE WWW.DLGWAEA.ORG http://inagist.com
- 46. I DON’THAVE ANYTHING TO SHARE WWW.DLGWAEA.ORG http://alltop.com/
- 47. CREDIT WHERE CREDIT IS DUE WWW.DLGWAEA.ORG Why? 1. It’s polite 2. It’s not your work 3. It builds relationships 4. It’s digital citizenship 5. It gets you noticed How? • On Twitter, Facebook & Instagram use @ symbol: e.g. @jonathanwylie • On Google+ use a + sign: e.g. +Jonathan Wylie
- 48. SHARE ON WEEKENDS & EVENINGS WWW.DLGWAEA.ORG
- 49. MONITOR SUCCESSES • Twitter Analytics • Facebook Insights • Google+ Insights • Pinterest Analytics • Buffer • Hootsuite • SumAll • SocialBro (Twitter) • Followerwonk (Twitter) WWW.DLGWAEA.ORG
- 51. PIN IT TO WIN IT! WWW.DLGWAEA.ORG
- 52. KEY TAKEAWAYS • Be Visual • Be Social • Add Value • Experiment • Cross Promote • Track Successes • Be prepared to adapt • Make it Manageable WWW.DLGWAEA.ORG
- 53. HOW TO WIN THE INTERNET! (with social media) By Jonathan Wylie www.dlgwaea.org/iowa1to1 WWW.DLGWAEA.ORG