How to Use ChatGPT to Create Personalized Experiences for Customers

How to Use ChatGPT to
Create Personalized
Experiences for
Customers

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⚬ General Intro
⚬ Presentation
⚬ Q&A
Agenda

The VBOUT Stack
✔MarketingAutomation
✔StackSimpleInterface
✔GreatPrice
✔PremiumSupport
✔Built-inAIandPredictivecapabilities

1. Landing pages
2. Forms
3. Popups and site messages
4. Lead tracking
5. Automation sequences
6. Email campaigns
•7. Social media listening
•8. Social publishing
•9. Retargeting
•10. Analytics
•11. Pipeline management
•12. Calendar booking
10+ Core Tools Working Together
The VBOUT Stack

Integrates Well With
The VBOUT Stack

What is ChatGPT?
• ChatGPT is a natural
language processing model
(NLP) that was created by
OpenAI.
• Known as Generative
Pertained Transformer (GPT-
3), this model has been
trained on a huge amount of
data to generate human-like
conversations to a given input.
Source: TechTarget

How Does ChatGPT Work?
• ChatGPT employs a neural network
architecture that models the
neurons in the human brain.
• It is capable of generating
responses without requiring
guidance on what the correct
answers should be.
• Thus, ChatGPT is a powerful tool
that can handle a wide range of
conversational tasks. Source: mysmartprice.com

Accelerating the Development of Apps
• ChatGPT can generate code in
various programming languages,
thereby saving developers time
in creating applications.
• By addressing issues with code
written by developers, ChatGPT
streamlines the engineering and
development process, enabling
projects to be completed in days
or weeks instead of months.
Source: lablab.ai

Improving Customer Satisfaction
• ChatGPT can reduce the
need for human intervention
by autonomously answering
customer inquiries.
• By providing faster and more
accurate responses,
ChatGPT enhances customer
satisfaction by effectively
resolving their issues.
Source: Interesting Engineering

Reducing Costs
• ChatGPT generates human-
like responses in seconds,
automating repetitive tasks by
providing answers to basic
questions.
• As a result, it eliminates the
need for manual work that
would have otherwise
required additional team
members, leading to
significant cost savings.
Source: Interesting Engineering

Boosting Sales
• ChatGPT delivers accurate
responses and poses follow-up
questions that are relevant to
the context of conversations
with customers.
• This creates an optimized
experience that drives
customer conversions.

How Marketers Use
ChatGPT to Personalize
Customers’ Experiences

Email Marketing and Automation
• Marketers leverage ChatGPT to
generate email campaigns in seconds
tailored to their customer’s behavior
and preferences.
• ChatGPT can suggest subject line,
that best complement your email
content.
• Additionally, it can detect response
intent, allowing for the execution of
relevant follow-on actions.

Landing Page Generation
• ChatGPT empowers marketers to
generate landing pages in seconds.
• It can generate a basic landing page
code snipet based on sections you can
request.
• It can additionally generate the proper
content to that page based on the
purpose of that landing page.

Social Media
• ChatGPT enables you to generate
social media posts in seconds.
• Moreover, it can detect sentiments
of posts with comments giving
brand manager strong insights on
their klout.

Customer Support
• ChatGPT delivers human-based
conversation by responding to live questions
from customers.
• It automates responses to inquiries about
account information, products/services, order
tracking, and more…
• Customers are empowered with self-service
options, including access to FAQs and
tutorials.
• It can also produce responses in different
languages.

Content Marketing and SEO
• Content marketers save significant time
generating headlines, descriptions, blog
posts and calls to action.
• As for SEO, the AI provides a list of
relevant search keywords related to a
specified topic based on its vast database.
• It also provides relevant meta descriptions
to boost CTR.

Advertising
• AI tools powered by ChatGPT allow you
to auto-generate ad titles, copies, and
descriptions.
• Then based on the list of suggestions,
advertisers can test different ad
variants to determine the most effective
messaging for their target audience.
• With Ad testing, marketers can properly
measure the ROAS and to maintain
best performing ad/copy combo.

Voice Assistant
• To provide a better customer
experience, ChatGPT can be
integrated with voice assistant apps
like voiceGPT, Google Home, Amazon
Alexa, and Siri.
• The user’s voice command is passed
to ChatGPT in a text format, and the
generated response is sent back to
the voice assistant, which converts it
into spoken words for the user.
Source: nutsel.com

AI Process Automation/Integration
• AI process automation lets you automate
the tasks of ChatGPT without touching a
line of code.
• It unlocks the power of ChatGPT to
extend beyond content generation and
basic QA.
• You can build AI-powered apps, micro-
services and processes in minutes then
resell them to your customers.
https://openbuild.ai/

Command Line Marketing/Sales
• Empower your marketing and sales
platforms by inputting your desired
commands, bypassing the limitations of
traditional forms and wizards.
• Query contacts with ease and generate
reports to optimize marketing and sales
strategies.
• Create campaigns with smart commands
and shortcut your way to campaign
execution.

Companies Using ChatGPT
for Personalization in
Customer Experience

Salesforce
• Salesforce launched its proprietary
Einstein GPT, a generative AI tool built
upon OpenAI’s technology, designed
to enhance its CRM offerings.
• The tool can craft emails, schedule
appointments, generate a landing
page, automatically produce
customized responses for customer
service agents to use in chats, provide
customer insights and more.
Source: Salesforce

SnapChat
• Upon its initial release, My AI serves
as a streamlined, mobile-optimized
variant of ChatGPT that’s integrated
within SnapChat.
• To ensure compliance with the
organization’s trust and safety
protocols, Snap’s personnel have
trained the AI to refrain from providing
responses that contain violent themes,
sexually explicit material or political-
related topics.
Source: The
Verge

Duolingo
• The well-known language education
platform Duolingo has introduced
Duolingo Max, a subscription-based
service that provides personalized
instruction to assist learners in their
language studies.
• Utilizing GPT-4 technology, Duolingo
Max enables learner to pose queries
like “Explain my answer” and engage
in activities such as “Roleplay” to
enhance their learning experience.
Source:
duolingo.com

VBOUT
• VBOUT uses OpenAI in email content
generation, emotional detection and
sentiment analysis, and AI-powered
chat support.
• VBOUT plans to add an advanced
layer to its conversational AI
component, with the ability to process
command prompts.
• For instance, the model can add a
specific contact to a list, update a
contact’s field or compose emails for
workflow automations…

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