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How to repurpose your webinar content

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This slide deck providers 16 ways to repurpose your webinar content before and after your webinar to increase your event ROI.

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How to: Repurpose your webinar content before and after your event
Pre Event Infographic Tease the audience with stats, mention key items that will be discussed during the webinar. Don’t forget to include a call-to-action (register now!)
Video Promo Try creating a movie trailer style video promo/commercial for the webinar. Place the video clip on social media channels, your website and before or after a previous webinar.
Memes/Images Create a few snapshots of the slide deck, a graphed out statistic or an eye catching phrase to promote your webinar on social media.
OnDemand Place the recording of your webinar OnDemand for future viewings.
Presenter Blog Have your presenter write a follow up blog providing sources, further reading lists, and elaborating on subjects.
eBook Create an E-Book discussing the content delivered during the webinar.
Repurpose Slides Many attendees request to view the slide deck after the presentation to review or take notes. Share your slides on SlideShare to draw more people to your OnDemand event.
Testimonials Collect Attendees comments during the evaluation and email testimonials to those who could not attend the live event. Write a blog or create memes to promote future viewings of the webinar.
Post Event Exam Create an exam for the event to deliver to prospective attendees. Ask questions that would be answered in the event, and suggest they attend the event to learn the answers.
Replay Once your event is delivered, rebroadcast it to a live audience, then join for another live Q&A. This allows fresh questions to be asked, and new analytics for the same event.
Interview Interview the presenter on video or as a written article. Ask them their thoughts on the topic, how they became a subject matter expert and where they believe the industry is going.
Resource Page Create a resource of links to show examples of how an idea presented in the webinar is used outside of the webinar. You can share Case Studies, blogs, articles, and more.
Event Blog Write a blog highlighting the discussion, or answering the audience questions.
Infographic Follow up the webinar with an infographic displaying the content statistics, numerical responses from the audiences survey/polls, or a step-by-step guide to follow a process introduced during the webinar.
Video clip Crop short clips of your presentation highlighting key points to host on social media.

More Related Content

How to repurpose your webinar content

  • 1. How to: Repurpose your webinar content before and after your event
  • 2. Pre Event Infographic Tease the audience with stats, mention key items that will be discussed during the webinar. Don’t forget to include a call-to-action (register now!)
  • 3. Video Promo Try creating a movie trailer style video promo/commercial for the webinar. Place the video clip on social media channels, your website and before or after a previous webinar.
  • 4. Memes/Images Create a few snapshots of the slide deck, a graphed out statistic or an eye catching phrase to promote your webinar on social media.
  • 5. OnDemand Place the recording of your webinar OnDemand for future viewings.
  • 6. Presenter Blog Have your presenter write a follow up blog providing sources, further reading lists, and elaborating on subjects.
  • 7. eBook Create an E-Book discussing the content delivered during the webinar.
  • 8. Repurpose Slides Many attendees request to view the slide deck after the presentation to review or take notes. Share your slides on SlideShare to draw more people to your OnDemand event.
  • 9. Testimonials Collect Attendees comments during the evaluation and email testimonials to those who could not attend the live event. Write a blog or create memes to promote future viewings of the webinar.
  • 10. Post Event Exam Create an exam for the event to deliver to prospective attendees. Ask questions that would be answered in the event, and suggest they attend the event to learn the answers.
  • 11. Replay Once your event is delivered, rebroadcast it to a live audience, then join for another live Q&A. This allows fresh questions to be asked, and new analytics for the same event.
  • 12. Interview Interview the presenter on video or as a written article. Ask them their thoughts on the topic, how they became a subject matter expert and where they believe the industry is going.
  • 13. Resource Page Create a resource of links to show examples of how an idea presented in the webinar is used outside of the webinar. You can share Case Studies, blogs, articles, and more.
  • 14. Event Blog Write a blog highlighting the discussion, or answering the audience questions.
  • 15. Infographic Follow up the webinar with an infographic displaying the content statistics, numerical responses from the audiences survey/polls, or a step-by-step guide to follow a process introduced during the webinar.
  • 16. Video clip Crop short clips of your presentation highlighting key points to host on social media.