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@agatestudio 
How to Persuade People? 
DAVE 
Publishing 
Agate Studio
How to Persuade People? 
DAVE FABRIAN
How often you needed to persuade others to do something? 
It’s a situation that arises almost every day
Some people seem to be able to do it effortlessly, & almost without anyone noticing
And some people just don’t…
Relax, it can be learnt!
Ways to Persuade 
Nagging 
Coercion 
You can’t force someone to do what they don’t want. 
The art of persuasion is 
to get them to want what you want.
Example
“One way to think about what works in persuading others is to think about what doesn’t work first.” 
- Persuasion IQ by Kurt Mortensen
10 Barriers to Successful Persuasion 
1.Thinking that you are better at persuasion than you are. 
2.Trying too hard to persuade. 
3.Failing to put in the effort required to get what you want. 
4.Talking too much. 
5.Providing too much information. 
6.Getting desperate. 
7.Being afraid of rejection. 
8.Not being prepared. 
9.Making assumptions about your audience. 
10.Forgetting that the whole conversation is important.
Research shows that there are a number of things that people like about successful persuaders. 
These elements are largely emotional: 
Keeping promises 
Reliable 
Sincere 
Responsible 
Honest 
Knowing their subject and believing in it 
Building rapport 
Entertaining 
Not arguing
Key Skills of Successful Persuasion 
Successful persuaders tend to have high self- esteem & 
good emotional Intelligence. 
They really believe that they will succeed! 
Keep motivated and
Key Skills of Successful Persuasion 
Understand how your audience thinks: 
Empathy 
Good Listening Skills. 
Build Rapport 
Build Trust
Key Skills of Successful Persuasion 
Good communication skills 
It’s essential that you can get your point across succinctly and effectively 
Being organized.
Thank You ^_^

More Related Content

How to Persuade People by Dave

  • 1. @agatestudio How to Persuade People? DAVE Publishing Agate Studio
  • 2. How to Persuade People? DAVE FABRIAN
  • 3. How often you needed to persuade others to do something? It’s a situation that arises almost every day
  • 4. Some people seem to be able to do it effortlessly, & almost without anyone noticing
  • 5. And some people just don’t…
  • 6. Relax, it can be learnt!
  • 7. Ways to Persuade Nagging Coercion You can’t force someone to do what they don’t want. The art of persuasion is to get them to want what you want.
  • 9. “One way to think about what works in persuading others is to think about what doesn’t work first.” - Persuasion IQ by Kurt Mortensen
  • 10. 10 Barriers to Successful Persuasion 1.Thinking that you are better at persuasion than you are. 2.Trying too hard to persuade. 3.Failing to put in the effort required to get what you want. 4.Talking too much. 5.Providing too much information. 6.Getting desperate. 7.Being afraid of rejection. 8.Not being prepared. 9.Making assumptions about your audience. 10.Forgetting that the whole conversation is important.
  • 11. Research shows that there are a number of things that people like about successful persuaders. These elements are largely emotional: Keeping promises Reliable Sincere Responsible Honest Knowing their subject and believing in it Building rapport Entertaining Not arguing
  • 12. Key Skills of Successful Persuasion Successful persuaders tend to have high self- esteem & good emotional Intelligence. They really believe that they will succeed! Keep motivated and
  • 13. Key Skills of Successful Persuasion Understand how your audience thinks: Empathy Good Listening Skills. Build Rapport Build Trust
  • 14. Key Skills of Successful Persuasion Good communication skills It’s essential that you can get your point across succinctly and effectively Being organized.