How to create greater demand for your business
- 1. How To Create Greater Demand For Your Business
By Learning How to Make Your Website Perform
- 4. Web marketing works in 2 directions
• What I want to get found for
• What I am getting found for
• How to find out which is working for you
- 6. Web marketing works in 2 directions
• Use a Website Review Tool - woorank.com
• Chrome / Firefox extension
• http://omniproducts.co.nz/
- 9. What is your website’s job?
1. Get you found
2. Shortcut the client’s search for answers
3. Answer her questions
4. Shortcut YOUR time to signing up a new client
- 11. What does your firm do?
• It’s easy to list specialisms but how can you be unique?
• Simon Synek – start with the WHY then How, then What
• https://www.startwithwhy.com/
• Watch his TED talk
• Determine your special place in the business world
• This leads to Keywords
- 12. What are you getting found for?
First, let’s test your existing situation
1. Go to Google, Bing or Yahoo and type in “Accountant YOUR TOWN”
2. Give yourself 1 point for every reference to your business on the first 3 pages
3. Plus 1 point if it also includes your business on these websites
• Linked In (a person or the firm)
• Yell, Finda, Localist, Whitepages, Hotfrog, Yelp, TrueLocal
• Facebook
4. Deduct one point if these are listed
• Seek, Indeed, Reed, TradeMe, NoCowboys, Gumtree
Did you score >2?
If yes, you’re better than 95% of CAs
- 13. • Paid Search
• Natural Search
• Linked In
• Yellow Pages
• Trade Media
Accountant Manukau
Worked example of Google Search
- 14. How to influence SEO on your website
1. Write text using key words and key phrases
1. on your home page
2. on landing pages
3. on services descriptions
4. on your blog
2. Use outbound marketing to drive traffic to those pages
1. advertising
2. direct mail
3. public relations
4. webinars and seminars
3. Use inbound marketing to drive traffic to those pages
1. social media
2. blogging
3. SEO
4. ebooks and white papers
- 15. Getting found for the right things
1. Takes time
2. Takes persistence
3. Takes diligence
You can make a QUICK change to search results using paid search.
But when you stop paying, you are no longer on top.
Use paid advertising to start, then taper and migrate to natural.
- 16. The Big Picture
Social is over-hyped full of teens talking rubbish and irrelevant
for business
Vs
Social Media is the most exciting free marketing tool for
business
- 17. What is social media?
It’s a way of sharing information to a group of people using
software.
The principle works on overlapping circles of influence, to enable
ideas to spread beyond your immediate network
- 22. What to measure
Build a spreadsheet of these values and record monthly
• Total monthly sessions
• Total monthly visitors (unique)
• Peak day number
• Total number of pages viewed
• Bounce Rate %
• New Visitors %
• Top referring site
• Other referring sites
• Keywords – most popular. 2nd, 3rd etc
• Top Performing content
• List page(s) and numbers of page views
• Number of contact form submissions
• Number of newsletter subscribers
- 23. Creative Agency Secrets’ Offer for You
http://creativeagencysecrets.com/get-my-website-working-for-
me/
• Get our free ebook showcasing 5 tips
• How do you know your site is performing?
• Improve the way you show up on Google
• Google Analytics keyword workaround
• Title tags and why they are important
• Meta descriptions - ways to get them right
This book shows you how to action all 5
- 24. Connect with me
Let’s connect professionally
Linked In - Rebecca Caroe
Twitter - @Rebeccacaroe
Questions afterwards?
rebecca@creativeagencysecrets.com
Editor's Notes
- Ad
Finda
Hudson Kasper
Slight Lala & Co
Localist
Yellow
Peter Harris