How to Build a Product in 99 Days (Podcamp Toronto)
- 1. How to Build a Product
in 99 Days"
February 26, 2011
Podcamp Toronto
@skanwar
@drupeek
- 2. - You
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- Andrew Pee Whatever You Do
- Satish Kanwar"
Jet Cooper
Jet Cooper
Rocketr
Task Ave.
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LeanCoffeeT
TEDxToronto
LeanCoffeeTO
- 9. Survey"
Pick less than two, please.
1. I’ve made a product
2. I’m making a product
3. I want to make a product
- 11. Get started, quickly"
How to structure experiments.
• Adding constraints
• Lean startup methodology
• Live or die by its own merits
- 15. Create a team"
How to find the right people.
• Round out the team
• Advisory boards
• Support groups
- 19. Define the problem"
How to articulate what you’re doing.
• What’s really grinding your gears?
• What is the opportunity?
• What is the hypothesis?
• Who has this problem? Use cases
• What is my business model?
- 22. Plan an approach"
How to get your blueprint.
• There is no strategy, only a hypothesis
• Make more decisions, more often
• Create iterations, make pivots
- 23. Familiarity vs. Adaptation"
Agile vs. Waterfall (and back again).
•��� Does this feel right?
• Project planning does not equal project reacting
• Frequency of communication is paramount
- 25. Execute, execute, execute, execute, exec
How to actually build stuff.
• Customer development principles
• Design to test hypotheses faster
• Develop in what you know best
- 27. Product: “It has to achieve this”
Design: “OK, we can suggest this”
Dev: “Sure, but we should consider this”
Customer: “Got it. What do I do next?”"
- 29. Find the minimum"
How to ask yourself the right questions.
• Set the foundation first
• Add operations in the right order
• Callout each individual assumption
• Are you moving with or against the currents?
- 32. Acknowledge mistakes"
How to justify your pace.
• Fail fast, but minimize how far you fall
• Pick your battles according to expertise
• Saying “no” is okay. Saying “no, because” is better.
- 39. Get back to work"
How to keep spending time.
• Talk about the product
• Make asks of the customer
• Now it’s time for a strategy
- 40. For example, in 99 days…"
We completed a product at 15% of plan.
• We spent $9,917.56 to get to market
• We made 759 git commits over 99 days
• We had 3 heated debates about a feature being MVP
• We lost 30 days from using square pegs in round holes
• We did 7 iterations - 2 over 30 days, 5 over 7 days
• We made it here with a business model – March 7 rollout