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Information Architecture How to bluff your way through an interview on Coleman Yee
P olar bear
Information Architecture How to bluff your way through an interview on
Why does anyone need an information architect?
Goal of IA
User-friendly website Easy to access information
Role of an IA Webmaster Web manager Usability specialist
Anderson Homes
Large (enterprise) websites 100+ pages 1000+ pages
Anderson Homes
skyscraper
C ollapsed  building
angry
hypertension
death
Additional value of IA
amazon
How do you go about redesigning a website?
Context Goals
Context? Stakeholder interviews
Content Information
Content? Content audit / inventory
Content inventory
Users Audience
Users? Surveys Focus groups Interviews Observation
Content Context Users
Define Understand
Design
Site structure Hierarchy? etc.
Content inventory
Structure
Site structure
Design
Wireframes Layout Functionality
wireframes
wireframes
wireframes
Design Test
skyscraper
contractor
Users don’t appreciate  your work
Users  sometimes  appreciate  your work
angry
hypertension
death
IA is quite fulfilling
Just one more thing …
Have you heard of the  polar bear book?
 
You’re hired! Thank you c oleman yee
Credits Polar bears by gim2468 http://flickr.com/photos/20406121@N04/2222146762/ House by Eric Anderson http://www.andersonqualityhomes.com Skyscraper by borkur.net http://flickr.com/photos/borkurdotnet/363516757/ Collapsed building by Bettyx1138 http://flickr.com/photos/bettyx1138/1849386514/ Angry man by liber http://flickr.com/photos/liberato/2915235479/ Hypertension by taurusaficionado http://flickr.com/photos/taurusaficionado/2616840185/ Graveyard by jimmedia http://flickr.com/photos/jimmediaart/419238063/ Construction by gorbould http://flickr.com/photos/gorbould/3083371867/ Contenty inventory from http://iainstitute.org/tools/download/RiceContentInventory.xls Wireframes from http://www.gdoss.com/web_info/PRI_wireframes.pdf

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How to bluff your way through an interview on Information Architecture