How to Audit a Website
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The document outlines categories to audit for a website including design, content, conversion, and search/SEO. It provides examples of issues to check for in each category such as irritating designs, impersonal content, irrelevant keywords, and lack of calls to action. The summary emphasizes auditing websites for usability, relevant information, and ways to engage visitors across different devices and platforms.
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How to Audit a Website
- 1. How to Audit a Website
- 2. Audit Categories • Design • Content • Conversion • Search and SEO
- 3. Design - Bad First Impression • Irritating Flash Animation, • Rotating Banners • Autoplay, Videos and Audio Tracks • Slow Loading Pictures • Too Much, Too Much, Too Much • Unreadable Text on Dark Backgrounds • Outdated Designs
- 4. Design - Prospects Get Lost • Confusing Navigation • Assuming Everyone Thinks the Same • Hard to Find Information • Incomplete Contact Information
- 5. Design – Doesn’t Look Good Everywhere • Failed to Use Responsive Design – Monitors come in all shapes and sizes – Mobile, Mobile, Mobile • Mobile Sites vs Responsive Design
- 6. Content: It’s What’s On the Inside • “You” centered content • No resources • Impersonal content • Stale content
- 7. Content: Showing Off • Technical jargon • Graduate level text • Long answers when a short one will suffice
- 8. Content: Poor Use of Media • Irrelevant or overused images • Unlawful use of images • No mulitmedia
- 9. Content: You Don’t Care • Grammar and Spelling • Broken Links • Nothing new
- 10. Search: If You Build It. • Too Many Key Words • Irrelevant Tags or Key Words • Repetitive Page Titles and Meta Tags • No Page Titles, Slugs or Headers • Inconsistent Citations
- 11. Search: More Turn Offs • Frame structure • Old content • Unlabeled pictures • Duplicate content • Thin content
- 12. Conversion: Are You Friendly? • Nothing for Visitors to Do • No Clear Calls to Action • No Acknowledgement of Different Learning Styles • No Way to Share • No Response
- 13. Conversion: Coming on Too Strong • Asking Too Much • Inappropriate Social Media Integration
- 14. Measure Success: Traffic Metrics • Evaluate Traffic Sources • Focus on Relevant Key Words • Examine Bounce Rates
- 15. Measure Success: More Than Traffic • Evaluate Conversion • Track Inquiries and Sales • Watch Your Search Rankings
- 16. Take Control: It Is Your Web Site • Own your domain • Know hosting passwords • Plan for updates