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How effective is the combination of my main product and ancillary

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Craig Dennett
Craig Dennett

The document discusses how ancillary products and a documentary about volleyball can keep an audience interested in a sport they may not normally be interested in. It notes that volleyball is not very popular in the UK, where the documentary would air. Professional ancillary materials and consistency in branding with the "LeAF Athlete Academy" badge can help capture and engage audiences. A poster for the documentary was added to a local newspaper article but did not look professional in that context and had a limited reach. The trailer provided relevant information but lacked excitement to grab audiences.

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LeAF Elite Athletes ByCraigDennett How Effective Is The Combination Of Your Main Product And Ancillary Texts?
Both the ancillary task products and final film play an important role onto the audience, the professionalism of the ancillary products, and also the documentary itself help with the main task of keeping an audience interested and help them enjoy a film about something they may not normally be interested, in this case volleyball, which as is pointed out in the documentary is not a particularly popular sport in the UK, which is where the documentary would be aired, and so the professionalism of the piece gives it a larger chance of being viewed. Throughout all the ancillary tasks and the final piece I have kept a consistent use of iconography. I have used the ‘LeAF Athlete Academy’ badge throughout, both on the posters, and within the film. This is used to give the audience something to recognize from the adverts, and to link each individual task to the next, and previous one.
Strengths •Use if Iconography with the symbol. •Clearly states when and where the documentary is aired. •Use of previous work done by the same director. Weakness’s •No pictures •Lack of information on who is in it. •Should have pictures of Ben Pipes, Koko Stoimenov and Darius Setsoafia. •Should be brighter, so it stands out more. •Could have used stills from the documentary.
The next step for the poster I had made was to add it into a newspaper article, and see how it worked for its purpose. I decided to find an existing article, about the LeAF campus, and add my poster into it. This has not worked very well, although the points are there, and its still being advertised, the poster now looks unprofessional, and amateur. Although it would still be seen by a large audience. Another downside is that it is in a local article in a local paper, so this the means the poster is not being seen by as many people as I would like. It is only being seen by people in the area of the school it is about.
Strengths •The trailer is clear, and effective. •Has all relevant information. •Good music in the background. •Not too long Weakness’s •Not interesting enough. •Doesn’t grab the audience.

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How effective is the combination of my main product and ancillary

  • 1. LeAF Elite Athletes ByCraigDennett How Effective Is The Combination Of Your Main Product And Ancillary Texts?
  • 2. Both the ancillary task products and final film play an important role onto the audience, the professionalism of the ancillary products, and also the documentary itself help with the main task of keeping an audience interested and help them enjoy a film about something they may not normally be interested, in this case volleyball, which as is pointed out in the documentary is not a particularly popular sport in the UK, which is where the documentary would be aired, and so the professionalism of the piece gives it a larger chance of being viewed. Throughout all the ancillary tasks and the final piece I have kept a consistent use of iconography. I have used the ‘LeAF Athlete Academy’ badge throughout, both on the posters, and within the film. This is used to give the audience something to recognize from the adverts, and to link each individual task to the next, and previous one.
  • 3. Strengths •Use if Iconography with the symbol. •Clearly states when and where the documentary is aired. •Use of previous work done by the same director. Weakness’s •No pictures •Lack of information on who is in it. •Should have pictures of Ben Pipes, Koko Stoimenov and Darius Setsoafia. •Should be brighter, so it stands out more. •Could have used stills from the documentary.
  • 4. The next step for the poster I had made was to add it into a newspaper article, and see how it worked for its purpose. I decided to find an existing article, about the LeAF campus, and add my poster into it. This has not worked very well, although the points are there, and its still being advertised, the poster now looks unprofessional, and amateur. Although it would still be seen by a large audience. Another downside is that it is in a local article in a local paper, so this the means the poster is not being seen by as many people as I would like. It is only being seen by people in the area of the school it is about.
  • 5. Strengths •The trailer is clear, and effective. •Has all relevant information. •Good music in the background. •Not too long Weakness’s •Not interesting enough. •Doesn’t grab the audience.