How are brands successfully differentiated?
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The document discusses ways for companies to achieve competitive advantage through differentiation, including acquiring better-trained employees, designing more effective distribution channels, crafting compelling brand images, providing faster delivery systems, and incorporating emotional branding to appeal to customers' social and psychological needs. It emphasizes the importance of emotional branding by evoking trust, affection, and loyalty in customers and assessing if a brand has a strong people-focused culture and communication style.
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How are brands successfully differentiated?
- 2. Competitive advantage is a company’s ability to perform in ways that competitors cannot or will not match
- 6. Acquire better- trained employees who provide superior customer service
- 8. Design more effective and efficient distribution channels more Make buying the product more easier, enjoyable and rewarding Eurochamp
- 10. Craft powerful, compelling images that appeal to social and psychological needs of the consumers
- 12. Design a better and faster delivery system that provides more effective and efficient solutions to consumers
- 13. Emotional Branding Brand Positioning should also contain an Emotional component
- 14. Appeal both to head and heart of the customers
- 15. Mederma associated with self-esteem of women
- 16. Evoke trust, affection and strong loyalty
- 17. Become lovemakers by achieving Sensuality Mystery Intimacy
- 18. Check if your brand has Strong people-focused corporate culture A distinctive communication style and philosophy A compelling emotional hook
- 19. Recap Competitive advantage Means of differentiation Emotional Branding
- 20. Created by A.Kruthika Indian School of Mines, Dhanbad During an internship with Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com