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Hosting Issues And Seo Pubcon 2008

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Jordan Kasteler
Jordan Kasteler

The document discusses several SEO hosting issues including server response headers, class C IP addresses, dedicated versus shared hosting, uptime and downtime, preparing a site for increased traffic, and load balancing. It recommends having a custom 404 error page, separate class C IP addresses only for large link circles, and that dedicated hosting is generally faster but more expensive than shared hosting. It also provides tips on shared hosting criteria and ways to decrease server taxation like hosting images elsewhere.

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SEO HOSTING ISSUES Presented by: Jordan Kasteler
Jordan Kasteler www.JordanKasteler.com www.SearchandSocial.com
SERVER RESPONSE HEADERS 200 – OK 301 – Moved Permanently 302 – Moved Temporarily 403 – Forbidden 404 – Not Found Live HTTP Headers – Firefox Add-on
SERVER RESPONSE HEADERS What’s a 404 to do? By Rae Hoffman User-friendly custom error (404) page Relevant Redirect (301) Custom non-404 error page (my preference)
CLASS C IP ADDRESS Only need separate Class C’s if you have a large link circle. 205.152.XXX.112
DEDICATED VS SHARED Shared Server Neighbors Slower Cheaper (less efficient crawl for bots) Dedicated Server Alone Faster More Expensive
DEDICATED VS SHARED 3% of Websites on Dedicated Hosting 97% of Websites on Shared Hosting 90% of the top 50 search results analyzed were on dedicated servers. Bruce Clay 2007
SHARED HOSTING What to look for: 1 year minimum commitment Call-to-verify setup If IIS server (ASP.NET) request ISAPI ReWrite
UPTIME/DOWNTIME 99% of uptime = 87.6 hours/year or 7.3 hours/month downtime http://www.freesitestatus.com/en/ to monitor downtime/uptime Google is getting better about recognizing small outages.
THE DIGG EFFECT Cached Mirror Wordpress Cache Serve HTML Version Compress Code/Server calls ( minify ) eAccelerator for PHP Configuring Apache for Maximum Performance
DECREASE SERVER TAXATION Host Images and Media elsewhere (e.g. youtube.com, flickr.com) Serve content statically Remove ads/banners Keep images small and optimized Minimize template styling. Let your hosting company know you’re expecting a surge of traffic.
LOAD BALANCING The distribution of traffic among multiple paths to the same destination in order to use bandwidth efficiently. Load balancing increases the use of network segments, thus increasing the amount of bandwidth that can be routed across a network.
RESOURCES For Class C IP addresses: http://www.seohosting.com http://www.seowebhosting.net/ How to prepare your site for the Digg effect: http://blog.tarotoast.com/2006/03/19/233/ [email_address]

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Hosting Issues And Seo Pubcon 2008

  • 1. SEO HOSTING ISSUES Presented by: Jordan Kasteler
  • 2. Jordan Kasteler www.JordanKasteler.com www.SearchandSocial.com
  • 3. SERVER RESPONSE HEADERS 200 – OK 301 – Moved Permanently 302 – Moved Temporarily 403 – Forbidden 404 – Not Found Live HTTP Headers – Firefox Add-on
  • 4. SERVER RESPONSE HEADERS What’s a 404 to do? By Rae Hoffman User-friendly custom error (404) page Relevant Redirect (301) Custom non-404 error page (my preference)
  • 5. CLASS C IP ADDRESS Only need separate Class C’s if you have a large link circle. 205.152.XXX.112
  • 6. DEDICATED VS SHARED Shared Server Neighbors Slower Cheaper (less efficient crawl for bots) Dedicated Server Alone Faster More Expensive
  • 7. DEDICATED VS SHARED 3% of Websites on Dedicated Hosting 97% of Websites on Shared Hosting 90% of the top 50 search results analyzed were on dedicated servers. Bruce Clay 2007
  • 8. SHARED HOSTING What to look for: 1 year minimum commitment Call-to-verify setup If IIS server (ASP.NET) request ISAPI ReWrite
  • 9. UPTIME/DOWNTIME 99% of uptime = 87.6 hours/year or 7.3 hours/month downtime http://www.freesitestatus.com/en/ to monitor downtime/uptime Google is getting better about recognizing small outages.
  • 10. THE DIGG EFFECT Cached Mirror Wordpress Cache Serve HTML Version Compress Code/Server calls ( minify ) eAccelerator for PHP Configuring Apache for Maximum Performance
  • 11. DECREASE SERVER TAXATION Host Images and Media elsewhere (e.g. youtube.com, flickr.com) Serve content statically Remove ads/banners Keep images small and optimized Minimize template styling. Let your hosting company know you’re expecting a surge of traffic.
  • 12. LOAD BALANCING The distribution of traffic among multiple paths to the same destination in order to use bandwidth efficiently. Load balancing increases the use of network segments, thus increasing the amount of bandwidth that can be routed across a network.
  • 13. RESOURCES For Class C IP addresses: http://www.seohosting.com http://www.seowebhosting.net/ How to prepare your site for the Digg effect: http://blog.tarotoast.com/2006/03/19/233/ [email_address]