Jim Horan: Smart Consultants Have Profitable Products
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The document discusses how consultants can create profitable products to generate passive income streams, such as books, templates, checklists, and software, providing examples of different types of products. It emphasizes starting with low-cost, easy to produce products and getting feedback to refine them, then partnering with others who can help produce and sell the products to new audiences. The overall message is that products can help consultants build sustainable businesses beyond billable consulting time.
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Jim Horan: Smart Consultants Have Profitable Products
- 1. Smart Consultants have Profitable Products (use 2011 to create yours!) Jim Horan, Founder/President The One Page Business Plan Company
- 2. repeatable
- 3. annuity
- 4. Why?
- 5. Consulting Services Workshops Seminars Public Speaking All Great, but…. They all require YOU!
- 7. More reasons why… • Initial trial • More price points • Look bigger, smarter • Cash register rings 24/7 • Building sellable business
- 8. As consultants we make it too difficult to buy our expertise!
- 9. Multiple Price Points = More Opportunities $50,000 $5,000 $500 $50
- 10. Products Create Annuities 1) passive income for you 2) long term benefit for clients
- 11. Where do I start?
- 12. repeatable
- 13. Templates
- 14. Interview & Research Exercises
- 15. Brainstorm & Focusing Exercises
- 19. Put it all together Voila! A book!
- 21. If your process requires writing… Create Forms Documents Checklists ~ MS Word can be profitable for you!
- 22. If your process requires calculations… Make it easy! Create Excel spreadsheets!
- 25. CD’s create a more complete solution - Price goes from $19.95 to $34.95
- 26. Corporate America said we want SOFTWARE
- 27. 1999: Planning on the web?
- 28. Every division, dept, project, program has a plan ~ on a single page
- 29. Each Objective has a Scorecard
- 30. Every Action Plan has a Progress Report
- 31. See status of every plan at a glance
- 32. Software development is not easy..
- 33. ?????
- 34. Let’s brainstorm your consulting products!
- 35. The One Page® Product Development Plan Repeatable Pain or Problem Product & Target Customer Price Process Solved Packaging
- 36. Lessons Learned
- 37. Listen for the WOWs! • Experiment • Ask for feedback. • Listen for the WOW’s • Act on the WOWs! • Clients will tell you when they are excited about a product or service
- 38. Go for the basehits! • Limit your investment! • Print/mfg in small quantities. • Almost nobody hits homeruns. • However many hit singles
- 39. Business Development Key Question: Who can you partner with that already has customers that need your product?
- 40. Trademarks, Patents, Copyrights • Protect your investment - get a good intellectual property rights attorney • Defend your brand • The law is on your side
- 41. Be Smart…Learn from others! • Don’t try to do it all yourself. • Find the specialists who can help you create your books, tapes, & software. • Benefit from their mistakes!
- 42. Create revenue models where others make so much money from selling your product that they won’t build theirs
- 43. Final thought…. Consultants can create a great job selling services… building a company with a future resell value requires products!
- 44. What if anything will you do differently as a result of our time together today?
- 45. Thank you Jim Horan, President The One Page Business Plan Company Phone: 510-705-8400 Email: jhoran@onepagebusinessplan.com Web: www.onepagebusinessplan.com