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Hiring seo consultants

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Getting the right SEO consultant can be challenging when the busy small business owner is not savvy in digital marketing. Here are some practical things to look out for and questions to ask when choosing the right SEO consultant.

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5 RED FLAGS FOR SMALL BIZ OWNERS WHEN HIRING SEO CONSULTANTS
Digital Marketing Trends WHY SMALL BUSINESS HIRE SEO CONSULTANTS •Want to be on page one to Potential Customers •Alternative to paying lots of Ads •No time or expertise
Digital Marketing Trends PROBLEM: HOW TO HIRE THE RIGHT SEO CONSULTANT • Don't know what SEO is or Can Do • Fear of being overcharged • Don't know if the SEO consultant is really competent enough
Digital Marketing Trends 5 RED FLAGS WHEN HIRING A SEO CONSULTANT 1. They Don't have a Coherent SEO Strategy 2. They Spam Backlinks and say They can Get you to Page One Fast 3. There is no process for regular updates & Performance Review 4. They Charge too Little 5. They have an irregular Client Pool
Digital Marketing Trends THEY DON'T HAVE A COHERENT SEO STRATEGY • SEO usually involves: Website Audit: load speed, mobile responsive, backlink penalties Competitor Keyword & back-links research: look for long-tail or less competitive keywords to rank On-Page and On-Site Optimization: meta tags, schema markup, anchor text, internal links Off-Page link building with Good Content vs Quantity Local Search, Citations and Reviews Building
Digital Marketing Trends QUESTIONS TO ASK ABOUT SEO STRATEGY "Can you briefly tell me what's your recommended SEO strategy for my business?", "If I have Google penalties, how do you resolve them?"
Digital Marketing Trends THEY TALK ABOUT BUILDING HUNDREDS OF BACK-LINKS AND GETTING TO PAGE ONE FAST • More is NOT BETTER • Google does not like unnatural link-building • Google algorithm looks for low-quality content • Get to Page One FAST is not always achievable • Spamming SEO articles, comments may work for a while • You have to overcome incumbent competitors who have more back-links • Question: "Do you guarantee that I will be on 1st page? How?"
Digital Marketing Trends THERE IS NO PROCESS FOR REGULAR UPDATES & PERFORMANCE REVIEW • "How would you measure success?", "What metrics do you track?"  Traffic, Keywords ranking, Conversion  "What reports will I receive regularly?“  - Updates of what actions they took, problems they encountered, how to solved them  - Reports of backlinks built, blog or forum comments, articles distribution list  - Reviews of performance statistics, feedback  "What tools do you use for SEO?"
Digital Marketing Trends CHARGE TOO LITTLE • Typical overheads: each articles range from $20-$80 • Single project for on-site/ on-page audit, optimization usually $4,000-10,000 • Retainer for building backlinks and reports/update can range from $500-$5,000 • Reference: http://seogoodguys.com.sg/why-seo-expensive/
Digital Marketing Trends IRREGULAR CLIENT POOL • "Who are your longest active clients? How long?" • SEO is an on-going battle with Competitors for keywords • Requires articles, link building, optimization all the time • Good SEO Consultants should have long-time clients
Digital Marketing Trends FINDING A GOOD SEO CONSULTANT • Track Record & Case Study Systematic Process, with Regular Reports/Updates Charge Reasonably Good Coherent Strategy Can relate to other marketing strategies like Social Media, PPC etc.
Digital Marketing Trends Thank You
Hiring seo consultants

More Related Content

Hiring seo consultants

  • 1. 5 RED FLAGS FOR SMALL BIZ OWNERS WHEN HIRING SEO CONSULTANTS
  • 2. Digital Marketing Trends WHY SMALL BUSINESS HIRE SEO CONSULTANTS •Want to be on page one to Potential Customers •Alternative to paying lots of Ads •No time or expertise
  • 3. Digital Marketing Trends PROBLEM: HOW TO HIRE THE RIGHT SEO CONSULTANT • Don't know what SEO is or Can Do • Fear of being overcharged • Don't know if the SEO consultant is really competent enough
  • 4. Digital Marketing Trends 5 RED FLAGS WHEN HIRING A SEO CONSULTANT 1. They Don't have a Coherent SEO Strategy 2. They Spam Backlinks and say They can Get you to Page One Fast 3. There is no process for regular updates & Performance Review 4. They Charge too Little 5. They have an irregular Client Pool
  • 5. Digital Marketing Trends THEY DON'T HAVE A COHERENT SEO STRATEGY • SEO usually involves: Website Audit: load speed, mobile responsive, backlink penalties Competitor Keyword & back-links research: look for long-tail or less competitive keywords to rank On-Page and On-Site Optimization: meta tags, schema markup, anchor text, internal links Off-Page link building with Good Content vs Quantity Local Search, Citations and Reviews Building
  • 6. Digital Marketing Trends QUESTIONS TO ASK ABOUT SEO STRATEGY "Can you briefly tell me what's your recommended SEO strategy for my business?", "If I have Google penalties, how do you resolve them?"
  • 7. Digital Marketing Trends THEY TALK ABOUT BUILDING HUNDREDS OF BACK-LINKS AND GETTING TO PAGE ONE FAST • More is NOT BETTER • Google does not like unnatural link-building • Google algorithm looks for low-quality content • Get to Page One FAST is not always achievable • Spamming SEO articles, comments may work for a while • You have to overcome incumbent competitors who have more back-links • Question: "Do you guarantee that I will be on 1st page? How?"
  • 8. Digital Marketing Trends THERE IS NO PROCESS FOR REGULAR UPDATES & PERFORMANCE REVIEW • "How would you measure success?", "What metrics do you track?"  Traffic, Keywords ranking, Conversion  "What reports will I receive regularly?“  - Updates of what actions they took, problems they encountered, how to solved them  - Reports of backlinks built, blog or forum comments, articles distribution list  - Reviews of performance statistics, feedback  "What tools do you use for SEO?"
  • 9. Digital Marketing Trends CHARGE TOO LITTLE • Typical overheads: each articles range from $20-$80 • Single project for on-site/ on-page audit, optimization usually $4,000-10,000 • Retainer for building backlinks and reports/update can range from $500-$5,000 • Reference: http://seogoodguys.com.sg/why-seo-expensive/
  • 10. Digital Marketing Trends IRREGULAR CLIENT POOL • "Who are your longest active clients? How long?" • SEO is an on-going battle with Competitors for keywords • Requires articles, link building, optimization all the time • Good SEO Consultants should have long-time clients
  • 11. Digital Marketing Trends FINDING A GOOD SEO CONSULTANT • Track Record & Case Study Systematic Process, with Regular Reports/Updates Charge Reasonably Good Coherent Strategy Can relate to other marketing strategies like Social Media, PPC etc.