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Eric Enge Guest Posting Presentation SMX Advanced 2011

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Eric Enge
Eric Enge

The document discusses strategies for effective link building. It describes the speaker's background and experience in SEO and web development. It then provides examples of successful link building campaigns, emphasizing establishing credibility and authority with potential link partners through in-person presentations, content contributions, and selling one's expertise. The key is finding opportunities to contribute high-quality content and establish relationships, rather than just pursuing superficial links.

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Tough Love: Link Building For The Real World
Who Am I? Co-author of The Art of SEO President of Stone Temple Consulting 20+ person SEO and PPC firm Trainer for Instant E-Training Founder of Web Site Publishing Companies Publish web sites, grow them, then sell them 2 significant exits so far On Twitter: @stonetemple
Looks like a good target right?
Flew to DC
Gave a Day Long SEO Training Class Audience: Government Webmasters They paid costs and a speaking fee 6 months later 6 links on PR7 pages on a PR10 web site Lesson: Credibility is EVERYTHING
Another Good Site?
Find out how to contact them
Make the Sale Establish Authority And Sell it. Result: 3 article placements so far
Another Good Site?
Find the Opportunities
Pitch the Content You are an authority Assume it Sell it Then deliver Result: one killer link for a brand new site
Summary Stop believing in your limitations Find the golden links Be willing to invest big to win big Establish and sell your authority Stop thinking manipulation and start thinking excellence
Thank You! Eric Enge [email_address] @stonetemple (508) 485-7751 www.stonetemple.com For a One Sheet SEO Checklist, email me, or drop off a business card

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Eric Enge Guest Posting Presentation SMX Advanced 2011

  • 1. Tough Love: Link Building For The Real World
  • 2. Who Am I? Co-author of The Art of SEO President of Stone Temple Consulting 20+ person SEO and PPC firm Trainer for Instant E-Training Founder of Web Site Publishing Companies Publish web sites, grow them, then sell them 2 significant exits so far On Twitter: @stonetemple
  • 3. Looks like a good target right?
  • 5. Gave a Day Long SEO Training Class Audience: Government Webmasters They paid costs and a speaking fee 6 months later 6 links on PR7 pages on a PR10 web site Lesson: Credibility is EVERYTHING
  • 7. Find out how to contact them
  • 8. Make the Sale Establish Authority And Sell it. Result: 3 article placements so far
  • 11. Pitch the Content You are an authority Assume it Sell it Then deliver Result: one killer link for a brand new site
  • 12. Summary Stop believing in your limitations Find the golden links Be willing to invest big to win big Establish and sell your authority Stop thinking manipulation and start thinking excellence
  • 13. Thank You! Eric Enge [email_address] @stonetemple (508) 485-7751 www.stonetemple.com For a One Sheet SEO Checklist, email me, or drop off a business card