High Converting Landing Pages
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My tips for creating high converting landing pages. Looking at the anatomy of a successful landing page. Presented at WordPress Sydney meetup group October 2019
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High Converting Landing Pages
- 1. zeropointdevelopment.com for WordPress Sydney #WPSyd High Converting Landing Pages
- 2. What Is A Landing Page?
- 3. “Do not try to do everything. Do one thing well.” - Steve Jobs
- 4. Clearly State Your Value Proposition In The Header Tip 1
- 5. What Is A Value Proposition?
- 6. The Value Proposition in Header
- 7. • Make it bold • Make a statement • Keep it short • Keep it to the point • Ideally 6 to 8 words max Headlines
- 8. Your Landing Page Needs A Visual Focus Tip 2
- 10. Look hot. Look Trendy. Be The Trend. This product is ultra amazing. It will make you look and feel great and give you confidence to be top-dog when out in public. This is hot, super hot and you can be super hot too. Be a trend setter amongst your friends. Are you still reading this? The Visual Focus
- 11. The Visual Focus Look Hot Look Trendy Be The Trend
- 12. Outline The Features And Benefits Tip 3
- 14. Benefits To Your Target Audience
- 18. State A Single And Focused Call To Action Tip 5
- 19. “Do not try to do everything. Do one thing well.” - Steve Jobs
- 20. A Single Focused Call To Action
- 21. A Single Focused Call To Action
- 22. A Single Focused Call To Action
- 24. Testimonials And Social Proof
- 25. Give Your Customers A Guarantee Tip 7
- 26. Give A Guarantee
- 27. Integrate Story Telling Into Your Copy Tip 8
- 28. Story Telling
- 30. • Curiosity helps generate more clicks • Make your headline match the content • Write in a conversational tone • Don’t be overly salesy • Have good page contrast with clear, easy to read copy • Simplify your page designs – look at AMP • Redress objections within the copy General Copy Tips
- 31. [Front Cover] zeropointdevelopment.com [all] zeropointdevelopment.com [22] giphy.com [Back Cover] zeropointdevelopment.com Image Credits
- 32. WordPress 2008+ Consultant & Developer Event Organiser @DeveloperWil zeropointdevelopment.com wp-wingman.com Who Am I?