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Hbo sports switch pitch

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This document discusses HBO Sports' boxing broadcasts and efforts to engage audiences across platforms. It describes the technical aspects of their live event coverage, including multiple camera angles, microphone arrays, and statistical graphics. It also examines methods for measuring a fighter's performance through technologies like punch counting and impact analysis. Additionally, it outlines HBO's digital presence on social media and efforts to make the broadcast more interactive through mobile highlights and polling. Finally, it poses questions around further integrating social media and improving the live experience through interactive TV or video games to attract younger demographics.

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HBO Emerging Technology ResearchHBO Sports IF it’s not TV… then what is it? 10/03/13 1
HBO Emerging Technology ResearchHBO Sports For over 30 years… 10/03/13 2
HBO Emerging Technology ResearchHBO Sports10/03/13 How it’s changed… 3 It’s still just two guys… … in a square ring
HBO Emerging Technology ResearchHBO Sports10/03/13 Where is our audience… Linear broadcast… … And mobile 4
HBO Emerging Technology ResearchHBO Sports10/03/13 PROJECT # 1 – The Show What we have: • 12-14 Cameras ranging in various frame rate speeds (30 fps, 90 fps, 400 fps) • Cameras that vary from shoulders, suspended from air To even those that are in an harness on the ref • Array of stereo microphones placed around/above the ring to capture punch sounds and crowd noise • Variety of statistic-based programs to define the action in the ring 5 • 3 different graphic engines fueling the information including Orad (providing virtual graphic images)
HBO Emerging Technology ResearchHBO Sports10/03/13 What makes the fighter… 6 • 2 people count punches “Landed, Thrown – Left Hand, Right Hand – Jab vs. Power Punch” PUNCHSTATS • 2 people count punches “Landed only – Head/Body divided into 5 zones” PUNCHZONE • Measures speed of a punch, distance traveled, time it took for punch to travel PUNCHFORCE
HBO Emerging Technology ResearchHBO Sports10/03/13 What we need… • Pulse/Heart Rate?? • Body Temperature?? • Force?? • Impact?? • Stamina?? • Fatigue?? 7
HBO Emerging Technology Research ANNOUNCE POST FIGHT AUDIENCE: Self-identified boxing fans ANNOUNCE Showtime Boxing: 271k Likes ANNOUNCE 1.1MM Likes 203K Followers 91K Subscribers 17K Followers AUDIENCE: Broad reach – grazers, non- subscribers & international Greatest Hits, 24/7, Highlights, Face Off AUDIENCE: Boxing enthusiasts Fight action photos and images from behind-the-scenes at live events Live fight coverage, breaking news, predictions Event and fight action photos, predictions, discussion questions +12% In 2013 +20% In 2013 +31% In 2013 +400% In 201349MM Views AUDIENCE: Boxing insiders (press, promoters, athletes) and fans PROJECT # 2 – Mobile What we have: 10/03/13 8
HBO Emerging Technology ResearchHBO Sports10/03/13 What we have tried/will attempt: 9 Text Polling/Voting Video Highlights We’re trying…
HBO Emerging Technology ResearchHBO Sports10/03/13 Answer these questions for me: 10 • How do we make the show more interactive?? • How do we integrate social media into the show ?? • How do we bring fans closer to the live experience?? (Interactive TV, Live phone streaming, Video games) What we need…
HBO Emerging Technology ResearchHBO Sports IS THERE ANYTHING THAT CAN HELP ME LOOK LIKE THIS? 10/03/13 11 What we’ve learned.. IS THERE ANYTHING THAT CAN HELP MY TELECAST OR HELP ME LEARN MORE ABOUT THE FIGHTER? IS THERE ANYTHING THAT CAN ASSIST IN REACHING THE YOUNGER DEMO VIA SOCIAL MEDIA/INTERACTIVE?

More Related Content

Hbo sports switch pitch

  • 1. HBO Emerging Technology ResearchHBO Sports IF it’s not TV… then what is it? 10/03/13 1
  • 2. HBO Emerging Technology ResearchHBO Sports For over 30 years… 10/03/13 2
  • 3. HBO Emerging Technology ResearchHBO Sports10/03/13 How it’s changed… 3 It’s still just two guys… … in a square ring
  • 4. HBO Emerging Technology ResearchHBO Sports10/03/13 Where is our audience… Linear broadcast… … And mobile 4
  • 5. HBO Emerging Technology ResearchHBO Sports10/03/13 PROJECT # 1 – The Show What we have: • 12-14 Cameras ranging in various frame rate speeds (30 fps, 90 fps, 400 fps) • Cameras that vary from shoulders, suspended from air To even those that are in an harness on the ref • Array of stereo microphones placed around/above the ring to capture punch sounds and crowd noise • Variety of statistic-based programs to define the action in the ring 5 • 3 different graphic engines fueling the information including Orad (providing virtual graphic images)
  • 6. HBO Emerging Technology ResearchHBO Sports10/03/13 What makes the fighter… 6 • 2 people count punches “Landed, Thrown – Left Hand, Right Hand – Jab vs. Power Punch” PUNCHSTATS • 2 people count punches “Landed only – Head/Body divided into 5 zones” PUNCHZONE • Measures speed of a punch, distance traveled, time it took for punch to travel PUNCHFORCE
  • 7. HBO Emerging Technology ResearchHBO Sports10/03/13 What we need… • Pulse/Heart Rate?? • Body Temperature?? • Force?? • Impact?? • Stamina?? • Fatigue?? 7
  • 8. HBO Emerging Technology Research ANNOUNCE POST FIGHT AUDIENCE: Self-identified boxing fans ANNOUNCE Showtime Boxing: 271k Likes ANNOUNCE 1.1MM Likes 203K Followers 91K Subscribers 17K Followers AUDIENCE: Broad reach – grazers, non- subscribers & international Greatest Hits, 24/7, Highlights, Face Off AUDIENCE: Boxing enthusiasts Fight action photos and images from behind-the-scenes at live events Live fight coverage, breaking news, predictions Event and fight action photos, predictions, discussion questions +12% In 2013 +20% In 2013 +31% In 2013 +400% In 201349MM Views AUDIENCE: Boxing insiders (press, promoters, athletes) and fans PROJECT # 2 – Mobile What we have: 10/03/13 8
  • 9. HBO Emerging Technology ResearchHBO Sports10/03/13 What we have tried/will attempt: 9 Text Polling/Voting Video Highlights We’re trying…
  • 10. HBO Emerging Technology ResearchHBO Sports10/03/13 Answer these questions for me: 10 • How do we make the show more interactive?? • How do we integrate social media into the show ?? • How do we bring fans closer to the live experience?? (Interactive TV, Live phone streaming, Video games) What we need…
  • 11. HBO Emerging Technology ResearchHBO Sports IS THERE ANYTHING THAT CAN HELP ME LOOK LIKE THIS? 10/03/13 11 What we’ve learned.. IS THERE ANYTHING THAT CAN HELP MY TELECAST OR HELP ME LEARN MORE ABOUT THE FIGHTER? IS THERE ANYTHING THAT CAN ASSIST IN REACHING THE YOUNGER DEMO VIA SOCIAL MEDIA/INTERACTIVE?

Editor's Notes

  1. Add growth stats