Happiest Minds Brand Journey
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Here is our Happiest Minds' Brand Journey as explained by Salil Godika, Co-founder, Chief Strategy & Marketing Officer, Happiest Minds
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Happiest Minds Brand Journey
- 1. Salil Godika Co-founder, Chief Strategy & Marketing Officer BRAND STORY
- 2. “In the factory we make cosmetics; in the drugstore we sell hope” —Charles Revson, Revlon Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
- 3. Focus is non-negotiable Disruptive Tech + Happiness Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
- 4. What's in a name? Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
- 5. But, Majority of top 50 brand names do not describe what the company does Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential What's in a name?
- 6. What's in our name? Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Our logo symbolism = Our Being Our Belonging Our Becoming ++
- 7. Show …. (a higher) Cause! Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Our Being Source : Marketoonist.com
- 8. Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Our Being Source: Crown Business; December 27, 2011 Correlation between brand’s ability to serve a higher purpose and its financial performance Show . (a higher) cause!
- 9. Happiness - Our higher cause! Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Our Mission: Happiest People. Happiest Customers. S M I L E S haring indful ntegrity earning xcellence ocial Responsibility Our Values: Happiness is the meaning and the purpose of life the whole aim and end of human existence ~ Aristotle
- 10. Brand is not lipstick Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Source:Rogerdahl@aol.com
- 11. Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Discussion with GPTW even before launch of the Company Happiness Manifesto Brand is not lipstick Practice Areas Practice Areas Measurement : • Happiness People Pulse • Touchstones
- 12. Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential TBD Technologies Analytics Cloud Security Unified Communications Social Computing Mobility BMP & Workflow Brand is not lipstick Analytics Cloud Security Unified Communications Social Computing Mobility BPM & Workflow
- 13. Brand rituals Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
- 14. Brand rituals Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
- 15. Our brand rituals Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Today, I am grateful for
- 16. Create your brand fuel Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
- 17. Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Brand fuel Chobani’s yogurt to recipes Oreck flooring styles to cleaning
- 18. Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Success Stories Whitepaper Articles BlogsVideos Our brand fuel Industry Analysts and Influencers
- 19. Our brand fuel Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Tweet your horn! Gamified Neural Orbit – Our Thought Leadership program
- 20. Booster shots Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential The Book-Burning Campaign That Saved a Public Library Branson blog on InMobi's Tewari goes viral
- 21. Be a story teller Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
- 22. Thank you ! Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential The journey continues