Hacking GA4 for SEO - Brighton SEO - Apr 2023
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The document discusses tips for using Google Analytics 4 (GA4) for SEO purposes. It provides 8 tips: 1) Enable Search Console collections within GA4, 2) Customize the GA4 navigation, 3) Enrich data with event parameters, 4) Set up custom alerts for traffic changes, 5) Track speed metrics with Google Tag Manager, 6) Monitor conversions in content funnels with audiences and triggers, 7) Improve channel groupings, 8) Export raw data from GA4 to BigQuery for further analysis. The tips are aimed at helping SEO professionals gain more insights from behavioral data and track key performance metrics within GA4.
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Hacking GA4 for SEO - Brighton SEO - Apr 2023
- 1. Hacking GA4 for SEO slideshare.net/NiteshSharoff @NiteshSharoff Nitesh Sharoff GROWTHRUNNER
- 2. Nitesh sharoff 2 @NiteshSharoff #brightonSEO Passionate about behavioural analytics, data modelling & AI Trained 200+ people in GA/GTM Worked with NET-A-PORTER, Wagamama, General Assembly & more Ninja vegetable chopper Analytics Consultant & Instructor @ Growth Runner
- 3. @NiteshSharoff #brightonSEO 3 Google Analytics 4 Literally anyone who works on a website
- 5. Event-driven data model @NiteshSharoff #brightonSEO 5 A more comprehensive model for all types of businesses
- 6. Machine Learning @NiteshSharoff #brightonSEO 6 Integrated machine learning capabilities for deeper insights
- 7. Advanced Analysis @NiteshSharoff #brightonSEO 7 New analysis tools for path analysis, user lifetime value, cohort analysis and funnels
- 8. Cross-device Tracking @NiteshSharoff #brightonSEO 8 Tracking user interactions across multiple devices
- 9. Privacy-Centric Design @NiteshSharoff #brightonSEO 9 Built-in controls for data retention & compliance with privacy regulations
- 10. @NiteshSharoff #brightonSEO 10 Eight GA4 tips for SEO
- 11. I want to see my search performance within the platform @NiteshSharoff #brightonSEO 11 “”
- 12. Search Console reports are available within GA4 @NiteshSharoff #brightonSEO 12
- 14. My business isn’t like other businesses @NiteshSharoff #brightonSEO 14 “”
- 19. How do I know what content needs a refresh? @NiteshSharoff #brightonSEO 19 “”
- 20. Enrich your data with Event Parameters @NiteshSharoff #brightonSEO 20
- 21. @NiteshSharoff #brightonSEO 21 page_view page_title: “40+ GA4 Gotchas”
- 22. @NiteshSharoff #brightonSEO 22 page_view page_title: “40+ GA4 Gotchas” created_date: “May 2022”
- 25. Visiting GA4 to look for traffic changes is a bit tedious @NiteshSharoff #brightonSEO 25 “”
- 28. How do I know if my site load speed has improved? @NiteshSharoff #brightonSEO 28 “”
- 29. Track Speed Metrics* @NiteshSharoff #brightonSEO 29 *with some help from Google Tag Manager
- 30. @NiteshSharoff #brightonSEO 30 [ S O U R C E ]
- 31. How can I report on SEO moving people down the funnel? @NiteshSharoff #brightonSEO 31 “”
- 32. Content Marketing funnel @NiteshSharoff #brightonSEO 32 Top of the funnel Educational content Middle of the funnel Production-orientated content Bottom of the funnel How to guides
- 33. Content Marketing funnel @NiteshSharoff #brightonSEO 33 How Growth Runner tracks behaviour using GA4 How to Implement GA4 on your site Behavioural Analytics tools (with examples) Top of the funnel Educational content Middle of the funnel Production-orientated content Bottom of the funnel How to guides
- 34. Audience Triggers & Automated Events @NiteshSharoff #brightonSEO 34
- 36. Some of my organic traffic is categorized as Referral traffic @NiteshSharoff #brightonSEO 36 “”
- 37. Channel Grouping has improved for Organic Search @NiteshSharoff #brightonSEO 37
- 38. @NiteshSharoff #brightonSEO 38 [ S O U R C E ]
- 39. GA4 Channel Grouping definitions @NiteshSharoff #brightonSEO 39 [ S O U R C E ]
- 40. I want to combine Ahref data with GA4 data for more insights @NiteshSharoff #brightonSEO 40 “”
- 41. Free raw data exports into GA4* @NiteshSharoff #brightonSEO 41 *Up to 1M rows a day, BigQuery storage costs apply
- 43. RECA P @NiteshSharoff #brightonSEO Enable Search Console collections within GA4 01 Customize your GA4 navigation 02 Enrich data with event parameters 03 Setup custom alerts for traffic changes in GA4 04 43
- 44. RECA P @NiteshSharoff #brightonSEO Track Speed Metrics with GTM 05 Monitor conversions in your content funnel with audiences & trigger events 06 Improve your channel groupings 07 Play with your raw data using free GA4 exports into BigQuery 08 44
- 45. Thank you I’d love to stay in touch! @NiteshSharoff #brightonSEO 45
Editor's Notes
- Today I’ll talk to over 8 tips that will benefit you Whether you’re an agency, SEO consultants or a blogger Before I do…