Grow your Mobile App with Kamo
- 2. Our Host: Mack
BD at Tapstream
Master Mobile Debaters
#UAisHard
App Marketing Daily
#UAisHard @tapstreamapp mack@tapstream.com
- 3. Our Guest: Kamo
Founded LOLApps
Led growth team to 100mm MAU
Merged with 6Waves
Runs Revsmirk
Can play chess without a board
#UAisHard @tapstreamapp mack@tapstream.com
- 5. The RevSmirk Process
The Components of Revenue
Revenue = installs * [signups / installs] *
[purchasers / signups] * [purchases / purchaser] *
[Revenue / purchases]
#UAisHard @tapstreamapp mack@tapstream.com
- 7. The Revsmirk Process
Are you REALLY
ready for more
traffic?
Best User Thesis
Establish
Components Baseline
#UAisHard @tapstreamapp mack@tapstream.com
- 10. The Revsmirk Process
What are the targeting capabilities of your network?
How do you determine the targeting parameters? Is it 1st party data?
Do you infer them from a statistical model?
Where do the ad units show up? Ask for screenshots - this is really
important.
How much traffic do you drive for your biggest advertiser on avg. per
week, month, etc.
What do the most effective ads look like? Ask for examples they can
send you.
What can I expect in terms of cost and conversion rate based on
other advertisers with a similar audience/product?
#UAisHard @tapstreamapp mack@tapstream.com
- 14. Mobile Web
Do you like
mobile web
traffic?
#UAisHard @tapstreamapp mack@tapstream.com
- 16. Zombie Networks
Which is better for growth?
#UAisHard @tapstreamapp mack@tapstream.com
Where to
NOT
spend your UA $$$