Graphic Design Portfolio of Detroit Michigan Web Designer Jacob Lett

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jacob@jacoblett.com | (586) 258-8627 | jacoblett.com

Content Furniture brochure
Content Furniture needed a brochure to communicate its unique design and
commitment to sustainable materials and design. Concept sketches and detailed 3D
renderings were used to show the capabilities of the product. A photograph of a
wheat field on the inside cover hints to the availability of particle board made from
wheat waste material. The brochure was printed with soy-based inks and on paper
with high recycled content.

Flagstar Bancorp 2011 annual report
The goal was to design a new annual report format to align with the new brand
guidelines and present financial information in an interesting way. Indesign
paragraph and character styles were created for this piece which then became the
standard for all future print materials for Flagstar Bank.

print advertising

Flagstar Bank Detroit Grand Prix invitation

LearningWorks specification guide
The LearningWorks specification guide included four product guides and one finishes
guide enclosed in a three-ring binder. The product guides were printed in two-colors
to lower printing costs and make filling out the product number easier. To reduce
customer service calls, each product guide had a section informing the reader how
to build a product number and place an order.

Logo design
1. Royal Park Hotel is an upscale hotel known for its natural setting.  
2. International Bancard is a credit card and merchant services company.  
3. Tour Connection is a travel specialist for musicians and entertainers.  
4. Original Poetry is a social network for fans of poetry.  
5. Pick of the Litter is a logo concept to bring awareness to the benefits of pet
adoption.

Nuspire pocket folder and sales sheets
Nuspire needed a customizable way to show their IT capabilities to prospects. After
being presented with an initial concept from a senior designer, I began to work out
the technical setup of the pocket folder’s die-cut to allow text from the slip sheets to
show through when inserted into the pocket. A series of information graphics were
then designed to help Nuspire communicate how their services work.

information graphics

Flagstar Bank SimplyYou  
point of sale placematt

University of Michigan Athletics debit cards
Debit cards were produced to support Flagstar Bank’s partnership with U-M
Athletics. Recognizable and iconic imagery was used to attract existing Michigan fans
to open checking accounts. Since the cards were introduced there has been a
considerable increase in the amount of new account openings.

trade show booth graphics

WorkSphere product sheets
WorkSphere needed product sheets for their upcoming furniture exhibit. Since this
was a new product line, we needed to collect existing photography from vendors and
retouch new photography shot in our warehouse. The sales team requested a way to
customize the product sheet package to fit a particular client and provide a place for
their business card. To solve this problem, we designed a series of product sheets
that could easily be rearranged and customized for a particular client. The sheets
were then wrapped with a branded cover with a die-cut to allow a sales person to
insert their business card.

Cole Wagner Cabinetry brochure
Cole Wagner Cabinetry requested a promotional brochure to showcase their custom
hand-crafted cabinetry. The brochure uses design elements of a chisel and
woodcarvings to support the photography of completed projects. The hand writing
style of the paragraph headings hint to the hand-crafted nature of the work.

Graphic Design Portfolio of Detroit Michigan Web Designer Jacob Lett

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Graphic Design Portfolio of Detroit Michigan Web Designer Jacob Lett