Grady sean slide_sharepresentation

Editor's Notes

1. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
2. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
3. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
4. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
5. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
6. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
7. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
8. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
9. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
10. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
11. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
12. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
13. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
14. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
15. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
16. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
17. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
18. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
19. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.  
20. BIG IDEA My topic for discussion is the revolutionary Apple iPad and how it may replace the laptop and some recording studio equipment. With the increasing speed of technology there is no reason why the iPad should not have the full Mac OSX and not some mobile cut down version OS.  TARGET AUDIENCE The target audience would be power users and all musicians and producers who would like to have studio access on the go but with full desktop computer like features built into a tablet.  RESEARCH http://www.thebrandonagency.com/blog/article/the-ipad-will-change-the-way-we-compute/ http://www.macworld.com/article/2028968/why-the-ipad-still-cant-be-a-true-mac-replacement.html http://www.synthtopia.com/content/2011/06/27/is-the-ipad-recording-studio-still-a-dream/ BEGINNING Attention Grabber: I would show video clips and play audio of my friend and I doing music on the iPad.The Big Idea: Is to transform the iPad into the ultimate mobile full-featured device.What’s in it for the audience? The audience can input what they would like seen in a mobile device and how to implement their lifestyle of their personal workflow of doing things on a mobile device.Why should the audience listen to me? The audience should listen to me because of personal experience of recording on every device from the iPhone to the iMac, plus I can show personal work of stuff I’ve done on each platform.Call to Action: As a customer of Apple I personally can share other consumers wants and needs in this mobile device. This product has too much potential and processing power for it to just be a mediocre mobile tablet. MIDDLEThree main supporting points: The iPad is changing the way music is made, It changes the way we compute and interact with a computer, it changes our way of personal entertainment.Supporting Point 1: I have personal experience with the iPad and it’s many users and audiences.Supporting Point 2: Apple customers are asking for more laptop like features. Just view the commercial with the iPad being compared to the Dell Tablet.Supporting Point 3: The iPad is quickly becoming a mobile studio but doesn’t quite have the power to totally replace it or a laptop just yet.Call to Action: We as consumers, hobbyist, and producers should be the voice as to what goes into a product. When a company actually listens to their customers they keep them. ENDSummary: The product already has changed lives and has been a major success in mobile computing history. Why not enhance it and give customers what they want?Restate Big Idea: Make the iPad the true one in all mobile devices to appeal to the lifestyle of any customer who owns it.Clincher: Just imagine a device just as powerful as your desktop but could easily be placed in a purse or backpack. Imagine capturing recording ideas while in the mood and get the same quality as a multi million-dollar studio.