Go-to-Market Strategy Reboot Camp (Overview)
B2B tech startups struggle with go-to-market strategy (GTM), client attraction, and growth! With the right go-to-market strategy, you, too, can get found by the right people, in the right places, at the right time, and most importantly, in the right context. Jumpstarting your GTM is especially crucial for early-stage companies that have yet to achieve sustainable product-market fit and go-to-market fit. But creating an effective GTM strategy can be extraordinarily time-consuming and expensive. Yet the right GTM can be make-or-break for so many startups and founders. And that’s the reason why we created Go-to-Market Strategy Reboot Camp so that you can get access to the same kind of professional guidance that you’d normally have to invest at least $60K+/year for a marketing agency retainer or $120K+/year for a CMO. Go-to-Market Strategy Reboot Camp was developed by industry-certified experts in content marketing, inbound marketing, sales enablement, digital marketing, marketing and sales automation, digital ads, SEO, social media, and email marketing -- with 20+ years of experience in small business, mid-market, and enterprise IT, especially within SaaS, FinTech, and IaaS. Your ideal clients no longer research and purchase your products and services the way they used to. Is your company prepared for this reality? Or is your team completely asleep at the wheel? When you enroll in Go-to-Market Strategy Reboot Camp, you’ll learn: The Fundamentals of Go-to-Market Strategy (1 hour 17 minutes) Content, Competition, and Branding (49 minutes) Teamwork, Org Chart, and Content Roles (46 minutes) Attracting the Right Audience (1 hour 11 minutes) Engaging Prospects with More Intentional Lead Generation (59 minutes) Accelerating Sales Cycles (1 hour 4 minutes) The Digitally-Transformed Sales Team (1 hour 25 minutes) The Role of Technology and the Customer Success-Centric, Companywide Digital Mindset (48 minutes) Bonus #1: 13 Additional Go-to-Market Training Videos Bonus #2: 118 Done-for-You Worksheets and Checklists: (Save yourself hundreds of hours of time as you build and implement what you learn) Learn about Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
Go-to-Market Strategy Reboot Camp (Overview)
- 2. Roadmap for Go-to-Market Strategy Reboot Camp
- 3. The Right People The Right Places The Right Time The Right Context
- 4. Creating an effective go-to-market strategy can be extraordinarily time-consuming and expensive.
- 5. The right GTM can literally be make-or- break for so many B2B SaaS, FinTech, and IaaS Startups, Scaleups, and Small Businesses
- 6. $60,000+/year for a marketing agency retainer or $120,000+/year for a CMO Get affordable access to the same kind of professional guidance that you’d typically have to invest at least Or give up precious equity to an external marketing, sales, or go-to-market advisor
- 7. content marketing inbound marketing sales enablement digital marketing email marketing digital advertising SEO social media automation Go-to-Market Strategy Reboot Camp was developed by industry-certified experts
- 8. Small Business Technology Mid-Market Technology Enterprise Technology Software as a Service (SaaS) Financial Technology (FinTech) Infrastructure as a Service (IaaS) Go-to-Market Strategy Reboot Camp was developed by industry-certified experts with 20+ years of experience in
- 9. Your ideal clients no longer research and purchase your products and services the way they used to.
- 10. The Fundamentals of Go-to-Market Strategy Teamwork, Org Chart, and Content Roles Engaging Prospects with More Intentional Lead Generation The Digitally-Transformed Sales Team Go-to-Market Strategy Reboot Camp Content, Competition, and Branding Attracting the Right Audience Accelerating Sales Cycles The Role of Technology and the Customer Success-Centric, Companywide Digital Mindset
- 12. Learning Objective Learn why go-to-market strategy has such an outsized impact on startups, scaleups, and small businesses, how to establish the five pillars for revenue growth, and what customer insight and market validation look like.
- 14. Learning Objective Learn why content plays such an important role in go-to-market strategy, how to audit your company’s content assets and liabilities, how to analyze your competitive landscape, and what the intersection of content and branding best practices looks like.
- 15. TEAMWORK, ORG CHART, AND CONTENT ROLES
- 16. Learning Objective Learn why go-to-market strategy depends so much on teamwork, alignment, and silo-busting, how to create a healthy org chart for the digital buyer’s journey, and what the role of the content team supporting go-to-market strategy looks like.
- 18. Learning Objective Learn why traffic generation plays such a central role in attracting the right audience, how to use video, website, social media, public relations, and paid media best practices to support your go- to-market strategy, and examples of what attracting the right audience looks like.
- 20. Learning Objective Learn why your prospect engagement and lead generation depends on transformational change, rethinking your positioning, and exchanging value, how to use various lead generation tools, and what more intentional awareness-stage lead generation looks like.
- 22. Learning Objective Learn why contextualizing and prioritizing resources drive sales cycle acceleration, how to implement best practices for segmentation, technology tools, events, social proof, and product marketing, and what more contextually-relevant consideration- and decision-stage lead generation looks like.
- 24. Learning Objective Learn why digital transformation requires an updated sales playbook, how to reinvent sales professionals as consultants, thought leaders, and expert advisors, and what the digitally transformed sales team and its tactics look like.
- 25. THE ROLE OF TECHNOLOGY AND THE CUSTOMER SUCCESS-CENTRIC, COMPANYWIDE DIGITAL MINDSET
- 26. Learning Objective Learn why the tech stack and a companywide digital mindset are essential for delivering a great customer experience (CX), extending the digital marketing mindset beyond marketing and sales, and evolving go-to-market strategy.
- 27. Is your company prepared for this reality? We’ve created Go-to-Market Strategy Reboot Camp to help you and your team prepare.
- 28. Roadmap for Go-to-Market Strategy Reboot Camp
- 29. STAND OUT FROM THE PACK COMMAND PREMIUM PRICING CLOSE SALES FASTER WITHOUT COMPROMISE
- 30. The Edelman-LinkedIn B2B Thought Leadership Impact Study found that: Nearly half (48%) of decision-makers engage with thought leadership content for at least an hour a week Nearly half (49%) say that thought leadership influences their purchase decisions 01 02 But only 15% rate the quality of thought leadership they consumed as excellent 03
- 31. Differentiation Thought Leadership Competitive Positioning Sales Cycle Acceleration Revenue Growth The Five Pillars for Revenue Growth
- 32. This shift in power from seller to the buyer has frustrated many old-school, traditional marketing and sales teams that rely on interrupting people and essentially begging for 15-minute meetings.
- 33. The Right People The Right Places The Right Time The Right Context
- 35. Take the First Step and Enroll Today in Go-to-Market Strategy Reboot Camp at www.GTMReboot.com