Google Analytics for Miva Merchants by Morgan Jones

Stream:20 is a digital marketing consultancy that helps clients optimize their business structures, implement technology for success, and drive incremental revenue across devices. They push up key performance indicators for clients by rolling out and best practices for digital marketing. The presentation discusses using data to drive multi-channel management decisions to maximize budget and drive incremental sales. It covers attribution modeling to understand which channels generate awareness and convert customers, and how to leverage insights for seasonal planning and growth hacking new opportunities.

This document summarizes an e-commerce data analysis and optimization presentation. It discusses how analyzing e-commerce data can help improve business performance by measuring key performance indicators, benchmarking against industry standards, discovering actionable insights through testing and segmentation. Regular testing, personalized recommendations, and retargeting abandoned carts are recommended to increase conversions and customer lifetime value. Tools mentioned include analytics, clickstream, A/B testing, and retargeting platforms.

The document discusses the importance of marketing metrics and analytics for building accountability and respect within an organization. It argues that marketing should measure metrics that matter to executives like revenue, profits, and growth. The document also emphasizes that marketing should plan for ROI from the start of a program by establishing goals and estimating ROI, designing measurable programs, and focusing on decisions that can improve marketing performance.

Tink Taylor, Co-Founder & President of the dotDigital Group PLC (dotmailer) talked about the critical elements contributing to successful email marketing campaigns.

Tag Manager is a free tool from Google that allows marketers to place, test and manage various tags used for measurement, advertising, testing and more. While the tool is primarily used to improve efficiencies for digital marketers, we also explore its primary features, demonstrate sample processes to make the most of Tag Manager, and cover several sample use cases. The content of this webinar (recorded December 2016) was designed to benefit both novices and others with tag management experience.

This document discusses setting up goals and dashboard elements in Google Analytics to measure shopping behavior on automotive dealership websites. It recommends setting 9 goals, including views of new, used, and CPO vehicle detail pages, website leads, phone calls from listings, chats/texts, finance leads, trade appraisals, and incentives/coupons. The document also recommends 9 dashboard widgets to measure metrics like site visits, traffic sources, devices, locations, and top pages. The goals aim to correlate online behaviors with sales and determine weak areas to improve strategies.

This document discusses taking loyalty marketing beyond simple discounts. It suggests six new tactics for loyalty programs: 1) using social media to provide a more personal experience, 2) rewarding customers based on their affinities rather than just purchases, 3) enhancing the mobile experience, 4) factoring in customer locations, 5) scoring customers like marketing leads, and 6) using an open architecture to partner with other brands to deepen understanding of customers. The document argues that today's customers, especially younger generations, value online reputations and experiences over simple coupons.

The document discusses best practices for digital marketing measurement and strategy. It provides tips for setting goals and key performance indicators (KPIs) such as increasing leads by 10% and growing social media followers. Personas, keyword research, content optimization, and website analytics are presented as important areas to focus on. Competitive analysis tools like Moz and analytics dashboards are referenced for tracking metrics like traffic and lead generation over time. Overall the document offers guidance on developing an integrated digital marketing plan with defined objectives and measurement.

The document discusses how revenue management and digital marketing can create a symbiotic relationship through collaboration, using common metrics and KPIs, integrating data sources, and enabling continuous improvement. It provides examples of how to optimize marketing mix based on channel economics and understand the ecosystems of the revenue and marketing teams. The goal is to move from siloed reporting to integrated analytics that support holistic business decision making.

Improve your eCommerce conversions by recovering the abandoned bookings through SaleCycle (presented at HSMAI meeting in HK)

A presentation given by Tottenham Hotspur FC at Dynamic Yield's Personalization Pioneer Summit in Berlin. The presentation also included a live, on-stage demonstration!

The document discusses how marketing automation can help address challenges around lead generation and management by improving lead quality, optimizing lead sources, and automating lead nurturing. It also highlights how the Act-On marketing platform and services from NuSpark Marketing can help companies better implement marketing automation solutions. The presenters offer to provide more information to interested parties within 24 hours of the event.

Learn about techniques for optimizing your use of marketing automation and some advanced ninja moves in Marketo that can increase response 10X over typical program set up. Presented by Mary Firme of ReachForce and Steve Susina, Marketing Director, Lyons Consulting Group.

As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.

Join Movable Ink and BlueHornet for an in-depth look at how to create and execute contextual email campaigns. Learn why contextual marketing is critical today and how you can use the data you already have to segment, in real-time, for every individual customer at the moment of open. Take a look at BlueHornet client, Allen Edmonds', successful contextual marketing campaigns, from strategy and planning to testing and outcomes.

The document discusses how revenue management and digital marketing can converge to create a symbiotic relationship. It provides examples of how analyzing data can help optimize pricing, forecasting, customer targeting, and distribution. It also addresses challenges like consumers becoming smarter and the codependent relationship with online travel agencies. The document suggests revenue and marketing teams can work together by sharing data, using common metrics, and continuously improving their combined efforts to maximize profits.

Geary LSF University, a Geary LSF Initiative, is proud to present this How-to presentation about Analytics. Learn everything you need to know about analytics and attribution for digital advertising.

The document provides tips on pitching startups to investors. It emphasizes that investors care most about traction, which is demonstrated through profit, revenue, customers or pilot customers using the product. If a startup has strong traction in a large market, they can raise money even with just an okay product and team. The document recommends startups get some level of traction, such as testing their idea with potential customers, before seeking funding from investors. It also suggests using introductions, elevator pitches, high-concept pitches, and slide decks to tell a compelling story when pitching to investors.

This document discusses how SEO has changed and tactics that used to work no longer do. It provides 6 key points: 1. SEO must be strategic rather than tactical. It involves understanding audiences, amplification opportunities, and marketing funnels. 2. Building a powerful brand may be more important than optimizing a site, as brands have invested in SEO and benefit from changes in Google's algorithm. 3. Choosing keywords is more complex and involves considering opportunity, features, and intent overlap rather than just volume and value. 4. Links should be earned like a publicist rather than manually built, as scalable strategies like great content are more effective than manipulative tactics. 5

The Only 10 Slides You Need in Your Pitch Deck from The Art of the Start 2.0 by Guy Kawasaki created by Visually http://visual.ly/ More about The Art of the Start 2.0 here: http://guykawasaki.com/books/the-art-of-the-start/

Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.

This is theoriginal AirBnB pitch deck. Airbnb founders use this pitch deck to raise $600K from VCs and angel investors in 2008.  YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES: > Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck > FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template > Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template NEED HELP WITH YOUR PITCH DECK? See how I can help then book a free call @ https://pitchdeckcoach.com/ MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources

The document summarizes the history and growth of SEOmoz, an SEO software company founded in 2001 by Rand Fishkin and his mother Gillian. It details how SEOmoz grew from a small consultancy into a profitable software company with over 10,000 subscribers. The document outlines SEOmoz's plans to raise $20-25 million in funding to expand its product suite, team, and marketing in order to serve a wider audience and become the leading software for organic marketers. The goal is for SEOmoz to become Seattle's next billion dollar company.

Google Analytics is essential for every ecommerce website. In this session, you'll learn to read and understand GA reporting, and how the reports relate to your business. If you already understand how Google Analytics works, the advanced course will teach you how to implement best practices for successful ecommerce marketing strategies.

Google Analytics is the Wall Street Journal of an online business – you should be reading it everyday. Learn how to use the most powerful analytics tool available, and get up-to-the-minute data about your site visitors, conversions, products, revenue and so much more. We’ll explore the best GA practices and features to drive more revenue out of your Miva store, including metrics and definitions, campaign tagging for measuring inbound traffic (ppc, email, etc.), custom reporting and dashboards, importing data into Google Analytics, reporting offline (phone order) sales in Google Analytics, using Google Analytics to grow your revenue, and introduction to Google Analytics reports. MivaCon 2016, Friday session 1.

The document discusses strategies for optimizing conversion rates for marketing campaigns. It recommends analyzing external factors like competitors, customers and market trends. Metrics for measuring success should relate to business objectives like generating leads or revenue. Google Analytics can track goals, events, demographics and custom metrics. The concept of "leakage" is introduced to identify weaknesses in the customer journey based on page views and exits.

This document provides an overview and introduction to using Google Analytics. It discusses how analytics can help answer key questions about website traffic like who visits a site, how they find the site, what they do once on the site, and if they complete important goals. It then walks through setting up Google Analytics and how to analyze various metrics to understand audience, acquisition, behavior, and conversions. The document emphasizes the importance of setting goals and using the data to drive improvements and business decisions.

This document provides an overview of Google Analytics and how it can be used to understand website traffic and visitor behavior. It discusses tracking key metrics like sessions, users, pageviews, bounce rate, and goals. It also explains how to segment data and analyze acquisition sources, site content, and multi-channel funnels. The document emphasizes that analytics is most useful when the data is acted on to continually improve the user experience and drive conversions.

What is Google Grants? • Program created in 2003 • Provides nonprofits with up to $10,000 per month in free advertising on Google • Supports over 8,000 grantees • Donated over $800 million in free ads

Measuring website performance is important for several reasons: - Understand what is working and not working on your website - Make informed decisions about website design and content - Improve your site to convert more visitors into customers Google Analytics is a powerful tool that allows you to track key metrics like visits, bounce rates, traffic sources, keywords, visitor flows, and goals/conversions. Consistently measuring these metrics allows businesses to optimize their website and online marketing efforts.

It’s tough to know where to start when it comes to understanding how your website experience fits within an Account Based Marketing strategy. ABM and personalization might seem like a natural fit, but how do you actually do it in a way that improves your customers’ experience and your KPIs? Let’s end the guesswork. In this webinar Arun Sivashankaran, CEO of FunnelEnvy, will share the good, bad and ugly from years of experience helping B2B demand generation teams tackling account based analytics & personalization. Instead of ineffective “vanity experiences” that consume time and resources, we’ll share a framework and tools to develop a data-driven understanding of your customers’ revenue journey. Then we’ll address how to accelerate that journey through common-sense campaigns that actually help your customers and deliver revenue.

This document provides an overview of marketing analytics and how they can help businesses determine which marketing channels are most effective. It discusses various paid marketing drivers like SEO, PPC, social media and print marketing. It also covers capturing online and in-store conversions through Google Analytics and point of sale systems. The presentation emphasizes tracking ROI for each channel and gathering customer insights through surveying to continuously learn and improve marketing strategies.

This document provides an overview and agenda for a presentation on Google Analytics. It discusses setting up Google Analytics accounts, understanding key metrics like visitors, traffic sources, content performance, and goals. It covers measurement of ecommerce websites, campaign tracking with tagging, and experimentation. It emphasizes creating a data-driven culture by focusing on resources, self-learning, and using data to improve future campaigns.

Learn how to go beyond the default setup of Google Analytics and adopt a holistic approach to Google Analytics by measuring your business KPI’s, online and offline customer journey and, using analytics to discover actionable insights.

Google Analytics allows you to track and analyze website traffic. This document provides an overview of key Google Analytics features: 1) It describes how to set up filters, UTM codes, event tracking, tracking pixels, and Google Tag Manager to automate data collection. This provides cleaner data and reduces manual tracking errors. 2) It explains how to set up goals to track conversions, use multi-channel funnels to identify successful paths, and funnel reports to find dropout points. This helps optimize processes like sales funnels. 3) Google Analytics features like advertising reports and demographics help create customer personas by providing audience insights. This allows targeting the right customers. 4) Setting up Google Webmaster Tools

Presentation by Alan BOYDELL (Google Analytics Manager, Southern Europe) from etarget conference. www.etarget.ru

Patrick Akhidenor from OpenText Optimost shares personalization strategies and tips at the Behave 2017 Conference.

Anvil's Pascal Inderabudhi presented at the quarterly lunch & learn seminar on paid media. From exactly what paid media is to an overview on how to use it, he covered all the bases in order to get anyone off and running with this own campaign.

As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.

As presented at #BrightonSEO and #SearchElite Manchester September 2017 Uploaded version is the longer deck as used for #SASCon 2017 - examples and use cases for Google Analytics features and tools to make more from the data you can collect.

Explanation of some useful Google Analytics tools most people aren't using to their full potential. Includes ideas and examples for Event Tracking, Custom Dimensions, Segments and Calculated Metrics. As presented at Web Marketing Festival Rimini June 2017

Main points of the webinar: 1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration 2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them: • Not Provided • Branded vs non-branded traffic • Visits with transactions • Most profitable sources of traffic • Funnel visualizations, drop-offs • Bounce rate, it’s correct interpretation • Mobile traffic • 404 errors

Wary of investing too much ad spend without attributing success to the proper channels? Understand how each channel relates and supports each other through your shopper’s journey for an accurate representation of your marketing investments. Let’s do away with the complexity and guesswork involved in attribution. In this webinar we’ll share the reports we look at to get insights into ad performance beyond last-click attribution no paid tool.

Ecommerce is a quickly evolving universe. Learn which new features in the ecommerce marketplace actually work, convert sales, and will help your business grow. MivaCon 2016, Friday session 2.

Transform your store into a modern, beautifully designed showcase for your products with Miva Merchant's New ReadyThemes. These free, high quality responsive themes are paired with new admin functionality to allow you to better manage your existing stores content, navigation, featured products and marketing images. This session will guide you though the new themes available as well as show you how to integrate ReadyTheme features into your existing Miva Store. MivaCon 2016, Friday session 1.

What if all of your future customers were in one place, clamoring for information about your brand and products? They are. We’ll explore how to open up a true dialogue with your social media audience, creating great content and putting it to work with Facebook Power Editor and Ads Manager to drive clicks and conversions. MivaCon 2016, Thursday session 3.

When it comes to email, what's the difference between unwanted spam and a confident, creative dialogue with your customers? It's all in the voice. Explore how your email campaigns reflect the character of your brand and communicate who you are to the world, and how applying artistry and good ethics to everything from subject lines to automated schedules can build true loyalty and drive sales. MivaCon 2016, Thursday session 2.

You've got products. You've got content. Some of it might even be very good content. But is it content that will rank? Content that will sell? In short, is it the RIGHT content? Gillian takes a deep dive into a revolutionary process for determining the most valuable content to write. From the subject to the page where it resides, where it links and how it will rank, you'll finally have a firm grip and a replicable process for identifying, scheduling, writing and posting content that will actually boost your bottom line. MivaCon 2016, Friday session 3.

This document contains data from content marketing research studies conducted by Siege Media and other organizations. Some of the key findings include: - Odd numbered headlines, headlines with brackets, and concise copy performed better in A/B tests and enjoyed higher click-through rates. - Infographics with around 400 words, dimensions of 800x3500 pixels, and using color wheel color schemes were most popular and shared. - Monday saw the highest conversion rates for outreach, while emails around 80 words and 64 character subjects performed best. Pitching bloggers 55 days before holidays ensured post slots.

This document provides a summary of a presentation by John Lincoln on 7 actionable SEO strategies to build real revenue now. The presentation covers: 1. Ensuring technical SEO fundamentals like HTTPS, responsive design for mobile, and use of schemas and sitemaps. 2. Developing local SEO strategies like location-specific pages and profiles on search engines and directories. 3. Expanding into new languages and countries by translating content and using hreflang tags. 4. Creating hubs of content around topics to build authority. 5. Developing an external linking strategy by becoming an influencer through blogging, social media and helping journalists. 6. Using

Super successful companies have both Wizards and Executors. Learn what they do, how they work together, and how the combination makes the difference between being a company that runs with the pack and one that stands out as the clear leader in the field. There's a lot of profit riding on whether or not your company has a competent Wizard who can see into the future, connect with a financially qualified community of people who want to love and support your brand for years to come AND a competent Executor who can execute on the Wizard's ideas. MivaCon 2016, Friday session 2.