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GFAR webinar: "The art and science of webcasting and webstreaming"

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GCARD Conferences
GCARD Conferences

This presentation was used in the GFAR webinar on "The art and science of webcasting and webstreaming" The announcement blogpost was published here: https://blog.gfar.net/2017/10/05/gfar-webinar-web-casting/ You can find the full recording of this webinar here: https://www.youtube.com/watch?v=bs7IsZQi5zg

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GFAR-Secretariat@fao.org GFAR Webinar The Art and Science of Webcasting and Webstreaming
Presenters • Keron Bascombe (Tech4Agri) • Morne Ebersohn (SPACE) • Peter Casier (GFAR) • Robert Feldman (Total Webcasting) • Dianna Dauber (UN WFP) Q & A Moderators: Charles Plummer/Peter Casier (GFAR)
Tech4Agri: The #Agriyouth Workshop How ‘live’ can go wrong...horribly.
ABOUT US AND OUR WORKSHOP Tech4Agri is a social enterprise that supports agriyouth - We use media, journalism and communications to inform and empower agriyouth & agripreneurs. Collaboration with WHYFARM, RMVISUALS, YPARD, TFF - The problems we face as agriyouth are the problems we are trying to solve. We have no support so we needed to create our own support.
Charlotte Mid Boot Limited Edition - $189
GFAR webinar: "The art and science of webcasting and webstreaming"
The BEFORE We started planning less than 1 month before the event: - Dates of the event were problematic/Rushed - Event organization became hectic -Little time for marketing & on day event preparation -Tested going live with OBS broadcasting software - use mobile dongle
Google and Youtube are the best teachers… Was this the right tool to achieve our goal? Millenials... (-_-)
The DURING -Played on screen but froze horribly on Facebook. -Double audio: in person - delayed audio -Confusion between what’s happening live and what is broadcasting online. - Online viewers were eagerly anticipating...
The DURING Switched to Facebook live - the contingency plan. ‘We heart’ our internet service providers - Dropped Skype calls The ‘art’ of going live? - learn by doing - fortunately we were mobile. Continuously worried/focusing on other things rather than being LIVE.
The AFTER Positive participant feedback has lead to other workshop opps Thousands of views Caught some ‘attention’ The poor reputation of our internet service providers helped lessen the ‘damage’ (If you can call it that) After blog report is due! We showed we are capable! Learning by doing always!
GFAR webinar: "The art and science of webcasting and webstreaming"
Introduction The conference organizers wanted to make the conference accessible to a broader audience of opinion leaders and interest groups who could not attend the conference and drive content and engagement amongst this audience. The main idea was to create a 3-day, 24-hour YouTube live stream conference channel. By approaching the conference webcast as a 24- hour channel gave us the ability to have our remote audiences join plenary and some breakaway sessions in real time. The GCARD3 webcast solution was elaborate, but demonstrates how we can use technology to create further reach and impact of our conferences and events.
Webcasts allow us to reach a wider audience, it allows us to influence opinions, and gain support for our organizations. As the popularity and improved user experience increases, we will most probably see more online discussions and conferences taking place with delegates in different parts of the world. Webcasting will become a standard feature in most conference solutions. We have already seen a huge increase in the need to livestream conferences to remote audiences, or streaming in a speaker or panel who is not able to be at the conference. Strategic Reason
Incorporating webcasting into your conference or event needs to take place early on. Webcasting must be integrated into your event or conference. It can not be a last thought. It will have an influence on room set up, the format of different sessions and room logistics. Planning
Key Questions 1.What is the objectives of the webcast? a.Target remote delegates b.Widen the conference or event reach c.Creating content d.E-Learning e.Participation 2.What is our overall theme or message: a.A clear message and content strategy is required b.Content will need to be packaged in a integrated visual identity 3.Understand your audience: a.Know what technology and connection speeds your audience will have access to. b.Understand the environment in which the audience will consume the webcast. Will your primary audience be a live or post event audience? c.How will the audience be targeted? 4.How technology will be used: a.What tool will be used? b.Will this be a single/multi cam environment? c.What feedback mediums will be required (Twitter, Facebook, etc.)
The Pitfalls of Event Web Casting Peter Casier (GFAR)
GFAR webinar: "The art and science of webcasting and webstreaming"
GFAR webinar: "The art and science of webcasting and webstreaming"
GFAR webinar: "The art and science of webcasting and webstreaming"
GFAR webinar: "The art and science of webcasting and webstreaming"
GFAR webinar: "The art and science of webcasting and webstreaming"
GFAR webinar: "The art and science of webcasting and webstreaming"
GFAR webinar: "The art and science of webcasting and webstreaming"
GFAR webinar: "The art and science of webcasting and webstreaming"
GFAR webinar: "The art and science of webcasting and webstreaming"
Problems •Different sub-contractors •Different reporting lines •Different technical skills •Hardly anyone knows it “all” •Many different boxes & configurations •With many connections
GFAR webinar: "The art and science of webcasting and webstreaming"
More problems •“The interpreters matrix” •The link between A/V and webcasting •The upload link •Insufficient support staff (client) •Insufficient testing
The solutions •A good integrator=gold •Pre-event testing (point to point “dry run”, tune bandwidth/quality) •Onsite testing (point to point “wet run”) + acceptance test
More solutions • Clear Internet requirements: • 2x 1Mbps synchronous link per webcast channel (1 main, 1 backup) • Physical links (fiber/ethernet), no wifi • Main and backup are routed separately • Dedicated outgoing bandwidth (separate from public wifi traffic)
Yet more solutions •Slides? •Video? •Speaker names/titles? •Webcast recording? •Webcast analytics?
Yet more solutions •Befriend the onsite IT expert •Do not under-estimate the complexity •KISS, KISS, KISS, KISS…
Oh and one more thing: Make it true two-way (truly involve your onsite public)
WebcastingWorks
WHAT ISN’T A WEBCAST? Teleconference
WHAT ISN’T A WEBCAST? Video Conference
WHAT ISN’T A WEBCAST? Webinar
What IS A WEBCAST? “Broadcasting” over the Internet
WHY webcast? Expand Reach Beyond in-person attendees Extend Value By recording and archiving Opportunities Via sponsorship and underwriting
How Does IT WORK? On Site Production Robotic Cameras Audio Integration Presentation Management Live Streaming Recording for On-demand In the Cloud Content Management System (CMS) Any Screen/Anywhere Access to all Content through a basic browser Live and On-demand viewing on most devices Requires Broadband Connection
WHAT IS REQUIRED? Streaming to ALL Devices HQ Audio with Professional Microphones HD Quality Hardwire Internet Connection Unlimited Capacity
WHAT SHOULDYOU ASK FOR?
What does it cost? Full Service $3000 - $5000 Full Day- Up to 1000 viewers included $ 190 per hour Live Closed Captions $ 120 per hour Post Production Transcript and Closed Captions
questions? info@Totalwebcasting.com
LIVE
WE’RE ON AIR WHY GO LIVE LEADERSHIP As Facebook continues to innovate their newest technology, they are rewarding those who use it with reach & engagement. This is an excellent opportunity to position your organization as the ultimate thought leader through informative series & lives from events. RESULTS FOCUS This is an opportunity to show your organization's work, the people you serve and how your work is making a difference in the world.
LIVE VIDEO Benefits of going Live CONNECTS WITH AUDIENCE & CREATES EXCITEMENT FOR YOUR WORK BUILDS BRAND AWARENESS AROUND INITIATIVE DRIVES TRAFFIC TO FACEBOOK PAGE SUPPORTS COST EFFECTIVE VIDEO
LIVE ON SOCIAL Direct from the Field Excellent to showcase work, show donors the situation. Transparency. Expert Insight/ Situation Report Conversations with Experts. In depth coverage of newsworthy topics Special Events / Behind the Scenes Bring outsiders in- but must be done in an engaging manner. Convince people to care. Big Moments Larger reach than a Tweet, More in- depth, shows expertise. Weekly/Monthly Series Depending on Series, this is a way to showcase work & explain projects in-depth. Week in the News Easy-going conversation, offer insight others can’t. Cut out the middleman. Thought leadership; Exclusive access; Become a 2 way-channel for communicating; Transparency WHY LIVE Benefits?As Facebook proposes to become mainly video in 5 years, they are heavily promoting LIVE, for now. LIVE is a quick way to reach a large audience. The recording can be saved as a video or deleted after it is produced.
Benefits of Going Live 5-6X more engagement with Lives. LIVE vs Other Content Viewers spend 3X longer watching live video broadcasts than video uploads LIVE vs Native Video Live streaming is biggest trend of right now: 81% of internet users said they watched more live streaming content in 2016 than a year prior. Increase in User Consumption LIVE Posted Video
Tips for a successful Live A CELL PHONE STRONG INTERNET CONNECTION BUILD YOUR TEAM with an extra battery pack & wired mic PROMOTION TEST, TEST, TEST
Things to Consider WHERE WILL THIS TAKE PLACE? WHO WILL BE TALKING? WHAT IS THE GOAL OF YOUR LIVE? HOW LONG WILL THE LIVE LAST HAVE YOU COMMITTED THE RIGHT RESOURCES & PREPARED YOUR TEAM?
DIRECT LIVE Direct live is the original Facebook Live streaming which is conducted off a cell phone and streamed straight to a Facebook page. This is the most basic and easy way to stream. There are less fancy effects and no multiple source streaming available for this technology. LEARN MORE LIVE API The Live API lets you build live streams that mix multiple video and audio sources and introduce special effects. These sources can also be pre-recorded.API allows you to build engaging live video experiences by seamlessly intergrating with a broadcast setup & enabling creative new ways to interact with viewers. WFP has invested in EasyLive, a leading API solution
LIVE API SOULTIONS This cloud-based software can bring to life and put a finishing professional touch on edited video. Using the program switcher platform, you can develop TV-quality streams Professional broadcasting software to do screen-switching, overlays, active elements & integrate pre- recorded material. PRO ELEMENTS You can use several phones or video devices around the world to tell a story. It can be controlled centrally. MULTIPLE INUT With many API solutions you can stream not only to Facebook, but also to YouTube, Perioscope and Livestream OUTPUT
MULTIPLE INUT OUTPUT
Questions/Remarks

More Related Content

GFAR webinar: "The art and science of webcasting and webstreaming"

  • 1. GFAR-Secretariat@fao.org GFAR Webinar The Art and Science of Webcasting and Webstreaming
  • 2. Presenters • Keron Bascombe (Tech4Agri) • Morne Ebersohn (SPACE) • Peter Casier (GFAR) • Robert Feldman (Total Webcasting) • Dianna Dauber (UN WFP) Q & A Moderators: Charles Plummer/Peter Casier (GFAR)
  • 4. ABOUT US AND OUR WORKSHOP Tech4Agri is a social enterprise that supports agriyouth - We use media, journalism and communications to inform and empower agriyouth & agripreneurs. Collaboration with WHYFARM, RMVISUALS, YPARD, TFF - The problems we face as agriyouth are the problems we are trying to solve. We have no support so we needed to create our own support.
  • 7. The BEFORE We started planning less than 1 month before the event: - Dates of the event were problematic/Rushed - Event organization became hectic -Little time for marketing & on day event preparation -Tested going live with OBS broadcasting software - use mobile dongle
  • 8. Google and Youtube are the best teachers… Was this the right tool to achieve our goal? Millenials... (-_-)
  • 9. The DURING -Played on screen but froze horribly on Facebook. -Double audio: in person - delayed audio -Confusion between what’s happening live and what is broadcasting online. - Online viewers were eagerly anticipating...
  • 10. The DURING Switched to Facebook live - the contingency plan. ‘We heart’ our internet service providers - Dropped Skype calls The ‘art’ of going live? - learn by doing - fortunately we were mobile. Continuously worried/focusing on other things rather than being LIVE.
  • 11. The AFTER Positive participant feedback has lead to other workshop opps Thousands of views Caught some ‘attention’ The poor reputation of our internet service providers helped lessen the ‘damage’ (If you can call it that) After blog report is due! We showed we are capable! Learning by doing always!
  • 13. Introduction The conference organizers wanted to make the conference accessible to a broader audience of opinion leaders and interest groups who could not attend the conference and drive content and engagement amongst this audience. The main idea was to create a 3-day, 24-hour YouTube live stream conference channel. By approaching the conference webcast as a 24- hour channel gave us the ability to have our remote audiences join plenary and some breakaway sessions in real time. The GCARD3 webcast solution was elaborate, but demonstrates how we can use technology to create further reach and impact of our conferences and events.
  • 14. Webcasts allow us to reach a wider audience, it allows us to influence opinions, and gain support for our organizations. As the popularity and improved user experience increases, we will most probably see more online discussions and conferences taking place with delegates in different parts of the world. Webcasting will become a standard feature in most conference solutions. We have already seen a huge increase in the need to livestream conferences to remote audiences, or streaming in a speaker or panel who is not able to be at the conference. Strategic Reason
  • 15. Incorporating webcasting into your conference or event needs to take place early on. Webcasting must be integrated into your event or conference. It can not be a last thought. It will have an influence on room set up, the format of different sessions and room logistics. Planning
  • 16. Key Questions 1.What is the objectives of the webcast? a.Target remote delegates b.Widen the conference or event reach c.Creating content d.E-Learning e.Participation 2.What is our overall theme or message: a.A clear message and content strategy is required b.Content will need to be packaged in a integrated visual identity 3.Understand your audience: a.Know what technology and connection speeds your audience will have access to. b.Understand the environment in which the audience will consume the webcast. Will your primary audience be a live or post event audience? c.How will the audience be targeted? 4.How technology will be used: a.What tool will be used? b.Will this be a single/multi cam environment? c.What feedback mediums will be required (Twitter, Facebook, etc.)
  • 17. The Pitfalls of Event Web Casting Peter Casier (GFAR)
  • 27. Problems •Different sub-contractors •Different reporting lines •Different technical skills •Hardly anyone knows it “all” •Many different boxes & configurations •With many connections
  • 29. More problems •“The interpreters matrix” •The link between A/V and webcasting •The upload link •Insufficient support staff (client) •Insufficient testing
  • 30. The solutions •A good integrator=gold •Pre-event testing (point to point “dry run”, tune bandwidth/quality) •Onsite testing (point to point “wet run”) + acceptance test
  • 31. More solutions • Clear Internet requirements: • 2x 1Mbps synchronous link per webcast channel (1 main, 1 backup) • Physical links (fiber/ethernet), no wifi • Main and backup are routed separately • Dedicated outgoing bandwidth (separate from public wifi traffic)
  • 32. Yet more solutions •Slides? •Video? •Speaker names/titles? •Webcast recording? •Webcast analytics?
  • 33. Yet more solutions •Befriend the onsite IT expert •Do not under-estimate the complexity •KISS, KISS, KISS, KISS…
  • 34. Oh and one more thing: Make it true two-way (truly involve your onsite public)
  • 36. WHAT ISN’T A WEBCAST? Teleconference
  • 37. WHAT ISN’T A WEBCAST? Video Conference
  • 38. WHAT ISN’T A WEBCAST? Webinar
  • 39. What IS A WEBCAST? “Broadcasting” over the Internet
  • 40. WHY webcast? Expand Reach Beyond in-person attendees Extend Value By recording and archiving Opportunities Via sponsorship and underwriting
  • 41. How Does IT WORK? On Site Production Robotic Cameras Audio Integration Presentation Management Live Streaming Recording for On-demand In the Cloud Content Management System (CMS) Any Screen/Anywhere Access to all Content through a basic browser Live and On-demand viewing on most devices Requires Broadband Connection
  • 42. WHAT IS REQUIRED? Streaming to ALL Devices HQ Audio with Professional Microphones HD Quality Hardwire Internet Connection Unlimited Capacity
  • 44. What does it cost? Full Service $3000 - $5000 Full Day- Up to 1000 viewers included $ 190 per hour Live Closed Captions $ 120 per hour Post Production Transcript and Closed Captions
  • 46. LIVE
  • 47. WE’RE ON AIR WHY GO LIVE LEADERSHIP As Facebook continues to innovate their newest technology, they are rewarding those who use it with reach & engagement. This is an excellent opportunity to position your organization as the ultimate thought leader through informative series & lives from events. RESULTS FOCUS This is an opportunity to show your organization's work, the people you serve and how your work is making a difference in the world.
  • 48. LIVE VIDEO Benefits of going Live CONNECTS WITH AUDIENCE & CREATES EXCITEMENT FOR YOUR WORK BUILDS BRAND AWARENESS AROUND INITIATIVE DRIVES TRAFFIC TO FACEBOOK PAGE SUPPORTS COST EFFECTIVE VIDEO
  • 49. LIVE ON SOCIAL Direct from the Field Excellent to showcase work, show donors the situation. Transparency. Expert Insight/ Situation Report Conversations with Experts. In depth coverage of newsworthy topics Special Events / Behind the Scenes Bring outsiders in- but must be done in an engaging manner. Convince people to care. Big Moments Larger reach than a Tweet, More in- depth, shows expertise. Weekly/Monthly Series Depending on Series, this is a way to showcase work & explain projects in-depth. Week in the News Easy-going conversation, offer insight others can’t. Cut out the middleman. Thought leadership; Exclusive access; Become a 2 way-channel for communicating; Transparency WHY LIVE Benefits?As Facebook proposes to become mainly video in 5 years, they are heavily promoting LIVE, for now. LIVE is a quick way to reach a large audience. The recording can be saved as a video or deleted after it is produced.
  • 50. Benefits of Going Live 5-6X more engagement with Lives. LIVE vs Other Content Viewers spend 3X longer watching live video broadcasts than video uploads LIVE vs Native Video Live streaming is biggest trend of right now: 81% of internet users said they watched more live streaming content in 2016 than a year prior. Increase in User Consumption LIVE Posted Video
  • 51. Tips for a successful Live A CELL PHONE STRONG INTERNET CONNECTION BUILD YOUR TEAM with an extra battery pack & wired mic PROMOTION TEST, TEST, TEST
  • 52. Things to Consider WHERE WILL THIS TAKE PLACE? WHO WILL BE TALKING? WHAT IS THE GOAL OF YOUR LIVE? HOW LONG WILL THE LIVE LAST HAVE YOU COMMITTED THE RIGHT RESOURCES & PREPARED YOUR TEAM?
  • 53. DIRECT LIVE Direct live is the original Facebook Live streaming which is conducted off a cell phone and streamed straight to a Facebook page. This is the most basic and easy way to stream. There are less fancy effects and no multiple source streaming available for this technology. LEARN MORE LIVE API The Live API lets you build live streams that mix multiple video and audio sources and introduce special effects. These sources can also be pre-recorded.API allows you to build engaging live video experiences by seamlessly intergrating with a broadcast setup & enabling creative new ways to interact with viewers. WFP has invested in EasyLive, a leading API solution
  • 54. LIVE API SOULTIONS This cloud-based software can bring to life and put a finishing professional touch on edited video. Using the program switcher platform, you can develop TV-quality streams Professional broadcasting software to do screen-switching, overlays, active elements & integrate pre- recorded material. PRO ELEMENTS You can use several phones or video devices around the world to tell a story. It can be controlled centrally. MULTIPLE INUT With many API solutions you can stream not only to Facebook, but also to YouTube, Perioscope and Livestream OUTPUT

Editor's Notes

  1. Essentials
  2. Features