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© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Ronen Amrani, Solutions Architect, AWS
June 21, 2017
Getting Started with Managed
Database Services on AWS
Why managed database
services?
If you host your databases on premises
Power, HVAC, net
Rack and stack
Server maintenance
OS patches
DB software patches
Database backups
Scaling
High availability
DB software installs
OS installation
you
App optimization
If you host your databases in Amazon EC2
Power, HVAC, net
Rack and stack
Server maintenance
OS patches
DB software patches
Database backups
Scaling
High availability
DB software installs
OS installation
you
App optimization

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AWS re:Invent 2016: Getting Started with Amazon Aurora (DAT203)
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Amazon Aurora is a MySQL-compatible relational database engine with the speed, reliability, and availability of high-end commercial databases at one-tenth the cost. This session introduces you to Amazon Aurora, explores the capabilities and features of Aurora, explains common use cases, and helps you get started with Aurora. Debanjan Saha, general manager for Aurora, explains how Aurora differs from other commonly available databases while staying compatible with MySQL and providing a high-end, cost-effective alternative to commercial and open-source database engines. In addition, Linda Xu, data architect at Ticketmaster, walks you through Ticketmaster's journey to Amazon Aurora, starting with evaluation through production migration of a critical Ticketmaster database to Amazon Aurora. Ticketmaster is one of the world's top 10 e-commerce companies and the global market leader in ticketing. In this session, Linda discusses how Aurora lets Ticketmaster provide better services to their fans, customers, and clients, and helps reduce the cost and operational burden while giving greater flexibility to support heavy traffic spikes.

aws re:invent 2016aws clouddat203
AWS Storage and Content Delivery Services
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This document provides an overview of Amazon Web Services storage and content delivery services, including Amazon Simple Storage Service (S3), Amazon Elastic Block Store (EBS), and Amazon CloudFront. It describes the core capabilities and use cases for each service. The key points are: S3 provides scalable object storage and retrieval online. It has unlimited storage capacity and high durability. EBS offers persistent block level storage volumes for EC2 instances with consistent performance. CloudFront is a content delivery network (CDN) that caches and delivers content globally for websites and applications.

prague-awsome-day
How EidosMedia Leverages ONTAP Cloud for AWS to Serve Millions of Users Globa...
How EidosMedia Leverages ONTAP Cloud for AWS to Serve Millions of Users Globa...How EidosMedia Leverages ONTAP Cloud for AWS to Serve Millions of Users Globa...
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EidosMedia, a global media company, wanted to establish business continuity with highly available storage and the flexibility of the cloud, while maintaining the enterprise storage management capabilities of its on-premises infrastructure. NetApp ONTAP data management software enables EidosMedia to manage its on-premises and cloud data from a single, centralized management console, while leveraging AWS for the flexibility of the cloud. Join our upcoming webinar to learn how NetApp and AWS provided EidosMedia with a seamless platform to support the organization’s critical business applications, enhance workload portability, and accelerate feature development and testing through improved DevOps processes.

cloud
If you host your databases in Amazon EC2
Power, HVAC, net
Rack and stack
Server maintenance
OS patches
DB software patches
Database backups
Scaling
High availability
DB software installs
OS installation
you
App optimization
If you choose a managed DB service
Power, HVAC, net
Rack and stack
Server maintenance
OS patches
DB software patches
Database backups
App optimization
High availability
DB software installs
OS installation
you
Scaling
What are the AWS managed DB
options?
A managed service for each major DB type
Amazon
DynamoDB
Document
and key-
value store
Amazon
RDS
Relational
database
engines
Amazon
Redshift
Data
warehouse

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Microservices and Amazon ECSMicroservices and Amazon ECS
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This document provides an overview of microservices and Amazon ECS. It discusses what microservices are, the challenges of implementing microservices, and how Amazon ECS addresses these challenges. Specifically, it covers how ECS provides scalable and automated scheduling of containers across a cluster, integration with other AWS services for areas like load balancing, deployment automation through services, and built-in monitoring with CloudWatch. Examples are given of how a company called Wrapp transitioned their microservices architecture to use ECS and the benefits they realized around management of their containerized applications.

aws-summit-stockholm-2016
Cost Optimization at Scale
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Cost Optimization at Scale

Intended for customers who have (or will have) thousands of instances on AWS, this session is about reducing the complexity of managing costs for these large fleets so they run efficiently. Attendees will learn about common roadblocks that prevent large customers from cost optimizing, tools they can use to efficiently remove those roadblocks, and techniques to monitor their rate of cost optimization. The session will include a case study that will talk in detail about the millions of dollars saved using these techniques. Customers will learn about a range of templates they can use to quickly implement these techniques, and also partners who can help them implement these templates. Presented by: Guy Kfir, Senior Account Manager, Amazon Web Services Customer Guest: David Costa, CTO, Fredhopper

aws cloudawsaws-summit-nl-2016
Choosing the Right Cloud Storage for Media and Entertainment Workloads - Apri...
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- Learn about various AWS storage tiers with respect to cost, performance, throughput and durability for large-scale distributed processing workloads. - Learn about various AWS storage tiers with respect to unique media workloads such as transcoding, QC, VFX/Animation rendering. Learn about using AWS storage services for hybrid workloads for both content repositories in the cloud and processing on-premises or vice versa. - Learn about AWS storage options and how to migrate legacy media applications running on the cloud to re-engineered applications. - Learn about shared filesystem options on AWS including Amazon EFS and how to build your own using partner products on Amazon EC2 and Amazon EBS. Media companies, driven by higher resolution and an increasing amount of content due to direct B2C delivery, are looking to cost effectively leverage cloud compute scalability. Emerging use cases, such as Media Supply Chains, VFX/Animation rendering, and transcoding for OTT streaming, require careful planning when being deployed to the cloud. Storage is an important component critical to the performance and processing of media. Amazon Web Services provides a variety of highly available, cost effective storage solutions that can deliver the right performance for the underlying application. This technical session will discuss various cloud storage strategies for different content processing workloads. We will take a deep dive at Media Supply Chains (including content transcoding, QC, mastering and packaging), post production tasks in the cloud, and other Media & Entertainment workloads.

media & entertainmentamazonamazon ebs
What is Amazon RDS?
Relational databases
Fully managed
Fast, predictable performance
Simple and fast to scale
Low cost, pay for what you use
Amazon
RDS
Amazon Aurora
VPC
Authentication and access control
Encryption
SSL
Security groups
Amazon
RDS security
RDS is simple and fast to scale
Database instance types
offer a range of CPU and
memory selections
Scale up or down among
instance types on demand
Database storage is
scalable on demand

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The document discusses building a cloud-based video platform using microservices architecture. It outlines challenges in content storage, processing and delivery given changing consumer behaviors and business needs. The proposed solution uses a serverless approach with AWS services like S3, Lambda and API Gateway to build independent, interoperable services for storage, processing, delivery and analytics. This allows for rapid innovation, avoiding lock-in and reusing data across services.

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This sessions is for architects and storage admins seeking simple and non-disruptive ways to adopt cloud platforms in their organizations. You will learn how to deliver lower costs and greater scale with nearly seamless integration into your existing B&R processes. Services mentioned: S3, Glacier, Snowball, 3rd party partners, storage gateway, and ingestion services.

aws disater recoveryaws cloudcloud
RDS offers fast, predictable storage
General Purpose
(SSD) for most
workloads
Provisioned IOPS
(SSD) for OLTP
workloads up to
30,000 IOPS
Magnetic for small
workloads with
infrequent access
Fault tolerance with multi-AZ deployments
Enterprise-grade fault tolerance solution for
production databases
Choose Read Replicas for scalability and enhanced
data locality
Relieve pressure on your master
node for supporting reads and
writes
Even faster recovery in the event
of disaster
Bring data close to your
customers
Promote to a master for easy
migration
How do RDS backups work?
Automated backups
Restore your database to a point in
time
Enabled by default
Choose a retention period, up to 35
days
Manual snapshots
Build a new database instance from a
snapshot when needed
Initiated by you
Persist until you delete them
Stored in S3

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amazon web servicesawscloud
Use cases
Applicable wherever you need relational databases
eCommerce Gaming
Websites IT solutions
Apps
Reporting
A bit of history …
Re-imagining relational databases for the cloud era
Multiple layers of
functionality all in a
monolithic stack
SQL
Transactions
Caching
Logging
Relational databases were not designed for the
cloud
Not much has changed in last 20 years
Even when you scale it out, you’re still replicating the same stack
SQL
Transactions
Caching
Logging
SQL
Transactions
Caching
Logging
Application
SQL
Transactions
Caching
Logging
SQL
Transactions
Caching
Logging
Application
SQL
Transactions
Caching
Logging
SQL
Transactions
Caching
Logging
Storage
Application

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Learn how you can migrate databases with minimal downtime from on-premises and Amazon EC2 environments to Amazon RDS, Amazon Redshift, Amazon Aurora and EC2 databases using AWS Database Migration Service. We'll discuss homogeneous (e.g. Oracle-to-Oracle, PostgreSQL-to-PostgreSQL, etc.) and heterogeneous (e.g. Oracle to Aurora, SQL Server to MariaDB) database migrations. We'll also talk about the new AWS Schema Conversion Tool that saves you development time when migrating your Oracle and SQL Server database schemas, including PL/SQL and T-SQL procedural code, to their MySQL, MariaDB and Aurora equivalents. Best of all, we'll spend most of the time demonstrating the product and showing use cases designed to help your business.

aws cloudawssummitrelational database services
Re-imagining relational database
Fully managed service – automate administrative tasks
1
2
3
Scale-out, distributed, multi-tenant design
Service-oriented architecture leveraging AWS services
Meet Amazon Aurora
R Speed and availability of high-end commercial databases
R Simplicity and cost-effectiveness of open source databases
R Drop-in compatibility with MySQL
R Simple pay-as-you-go pricing
Delivered as a managed service
Databases reimagined for the cloud
Scale-out, distributed, multi-tenant architecture
§ Storage volume is striped across
hundreds of storage nodes distributed
over 3 different Availability Zones
§ Six copies of data, two copies in each
Availability Zone to protect against
AZ+1 failures
§ 5x faster than MySQL on same
hardware
§ SysBench: 100 K writes/sec and 500 K
reads/sec
§ Designed for 99.99% availability
§ Scale to 64 TB and 15 Read Replicas
Master Replica Replica Replica
Availability
Zone 1
Shared storage volume
Availability
Zone 2
Availability
Zone 3
Storage nodes with SSDs
SQL
Transactions
Caching
SQL
Transactions
Caching
SQL
Transactions
Caching
Innovid Using Aurora
Ofer Buhnik, R&D Group Manager
Customer Story

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This document discusses purpose-built databases and managed database services on AWS. It begins by explaining how data needs are rapidly expanding and changing due to factors like microservices and analytics. It then introduces several purpose-built AWS databases like Amazon Aurora, DynamoDB, DocumentDB, ElastiCache, and Neptune that are optimized for different use cases. Benefits highlighted include performance, scalability, availability, and that they are fully managed. Two customer examples of Duolingo and Capital One migrating to AWS databases are provided. The document concludes by discussing the advantages of moving to managed databases on AWS over self-managed databases.

2020-aws-summit-online-taiwan
Innovid's cross-platform marketing technology delivers video ads to any device
including desktop, mobile, tablet, and over 25 different connected TV devices
such as over-the-top (OTT) enabled boxes, smart TVs.
About Innovid
220+
ENTERPRISE CLIENTS
500M+
Daily Impressions
26
The World
(High Scale)
Analytics
(High Scale)
RedShift
Innovid Database Usage
Innovid Employees
(Low Scale)
SERVING
CouchBase
STUDIO
MySQL
Backend
(Mid Scale)
MongoDB
Cassandra
Elasticsearch
MySQL
Why?
● Scale-out
● Backup & Disk size
● Upgrade & Maintenance
● Support
28
How?
MySQL Aurora
Replication
Analytics Dashboard Reports Batch Processes

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awsamazon web services2017awspssummit
Food for Thought
● Monitor
● Development
● InnoDB & ibdata1
● Maintenance & Zero downtime
● Connections number
● Time Zone
Thank you
Feel free to contact me at ofer@innovid.com
What is Amazon DynamoDB?
Amazon DynamoDB
NoSQL database
Fully managed
Single-digit millisecond latency
Massive and seamless scalability
Low cost
Amazon
DynamoDB

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2016 aws summit santa claracloudsanta clara summit
DynamoDB: a managed document and key-
value store
• Simple and fast to deploy, easy to scale
• Data is automatically replicated
• Fast, predictable performance
• Helps provide security and control
• Fine-grained access control
• No cost to get started
• Pay only for what you consume
DynamoDB: A schemaless database
Attributes
Schemaless
Schema	is	defined	per	item
Items
Table
Item	
key
Writes
Replicated continuously to 3 AZs
Persisted to disk (custom SSD)
Reads
Strongly or eventually consistent
No latency trade-off
Automatic replication for rock-solid durability and
availability
Popular use cases
Ad tech IoT Gaming
Mobile
& web
Ad serving, ID
lookup, user
profile
management,
session
tracking, real-
time bidding
Tracking state,
metadata and
readings from
millions of
devices,
real-time
notifications
Recording
game details,
leaderboards,
session
information,
usage history,
and logs
Storing user
profiles,
session details,
personalization
settings,
entity-specific
metadata

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Databases - State of the Union
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aws-partner-summit
Decisions
NoSQL vs.
relational
Amazon
Aurora
vs.
MySQL
DynamoDB vs.
MongoDB
NoSQL vs. relational DB for a new app: How to choose?
• Schemaless, easy reads
and writes, simple data
model
• Scaling is easy
• Focus on performance and
availability at any scale
• Strong schema, complex
relationships,
transactions and joins
• Scaling is difficult
• Focus on consistency
over scale and availability
NoSQL SQL
What is Amazon Redshift?
Amazon
Redshift
a lot faster
a lot cheaper
a whole lot simpler
Relational data warehouse
Massively parallel; petabyte scale
Fully managed
HDD and SSD platforms
$1,000/TB/year; starts at $0.25/hour

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(1) Amazon Redshift is a fully managed data warehousing service in the cloud that makes it simple and cost-effective to analyze large amounts of data across petabytes of structured and semi-structured data. (2) It provides fast query performance by using massively parallel processing and columnar storage techniques. (3) Customers like NTT Docomo, Nasdaq, and Amazon have been able to analyze petabytes of data faster and at a lower cost using Amazon Redshift compared to their previous on-premises solutions.

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Amazon Redshift is easy to use
Provisioning in
minutes
Automatic patching SQL - Data loading
Backups are built-in Security is built-in Compression is built-in
Security is built in
VPC Access Management Cluster Security
Groups
Cluster Encryption
SSL Connections
Load Data Encryption Security Compliance
Amazon Redshift is fast
Dramatically less I/O
Column storage
Data compression
Zone maps
Direct-attached storage
Large data block sizes
10 | 13 | 14 | 26 |…
… | 100 | 245 | 324
375 | 393 | 417…
… 512 | 549 | 623
637 | 712 | 809 …
… | 834 | 921 | 959
10
324
375
623
637
959
ID Age State Amount
123 20 CA 500
345 25 WA 250
678 40 FL 125
957 37 WA 375
Fully managed, continuous/incremental backups
Multiple copies within cluster
Continuous and incremental backups
to S3
Continuous and incremental backups
across regions
Streaming restore
S3
S3
Region 1
Region 2

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databasecloud databasedatabase performance
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hkgsummitaws2017hkgsummit
Amazon Redshift offers rock-solid fault tolerance
S3
S3
Region 1
Region 2
Disk failures
Node failures
Network failure
Availability Zone or region-level
disasters
Popular use cases
10x cheaper
Easy to provision
Greater DBA productivity
Traditional
enterprises
10x faster
No programming
Easily leverage BI tools,
Hadoop, machine
learning, streaming
Companies
with big data
Analysis in line with
process flows
Pay as you go, grow as
you need
Managed availability and
disaster recovery
SaaS
companies
To sum up…
Benefits of AWS managed database services
Pay only for what
you use
No upfront cost
Fully managed
services
AWS handles
installs, patching,
restarts
Easy to scale
Grow as you need
Designed for use
with other AWS
services
AWS
Data Pipeline
Amazon
EC2
Amazon
S3
Amazon
CloudWatch
Amazon
SNS
Amazon
VPC

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awssummitawsaws cloud
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aws-experience-2016-guadalajaraamazon rdsdatabase
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awsopen-sourcedatabase
Thank You!
amrani@amazon.com

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Getting Started with Managed Database Services on AWS - AWS Summit Tel Aviv 2017

  • 1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Ronen Amrani, Solutions Architect, AWS June 21, 2017 Getting Started with Managed Database Services on AWS
  • 3. If you host your databases on premises Power, HVAC, net Rack and stack Server maintenance OS patches DB software patches Database backups Scaling High availability DB software installs OS installation you App optimization
  • 4. If you host your databases in Amazon EC2 Power, HVAC, net Rack and stack Server maintenance OS patches DB software patches Database backups Scaling High availability DB software installs OS installation you App optimization
  • 5. If you host your databases in Amazon EC2 Power, HVAC, net Rack and stack Server maintenance OS patches DB software patches Database backups Scaling High availability DB software installs OS installation you App optimization
  • 6. If you choose a managed DB service Power, HVAC, net Rack and stack Server maintenance OS patches DB software patches Database backups App optimization High availability DB software installs OS installation you Scaling
  • 7. What are the AWS managed DB options?
  • 8. A managed service for each major DB type Amazon DynamoDB Document and key- value store Amazon RDS Relational database engines Amazon Redshift Data warehouse
  • 10. Relational databases Fully managed Fast, predictable performance Simple and fast to scale Low cost, pay for what you use Amazon RDS Amazon Aurora
  • 11. VPC Authentication and access control Encryption SSL Security groups Amazon RDS security
  • 12. RDS is simple and fast to scale Database instance types offer a range of CPU and memory selections Scale up or down among instance types on demand Database storage is scalable on demand
  • 13. RDS offers fast, predictable storage General Purpose (SSD) for most workloads Provisioned IOPS (SSD) for OLTP workloads up to 30,000 IOPS Magnetic for small workloads with infrequent access
  • 14. Fault tolerance with multi-AZ deployments Enterprise-grade fault tolerance solution for production databases
  • 15. Choose Read Replicas for scalability and enhanced data locality Relieve pressure on your master node for supporting reads and writes Even faster recovery in the event of disaster Bring data close to your customers Promote to a master for easy migration
  • 16. How do RDS backups work? Automated backups Restore your database to a point in time Enabled by default Choose a retention period, up to 35 days Manual snapshots Build a new database instance from a snapshot when needed Initiated by you Persist until you delete them Stored in S3
  • 17. Use cases Applicable wherever you need relational databases eCommerce Gaming Websites IT solutions Apps Reporting
  • 18. A bit of history … Re-imagining relational databases for the cloud era
  • 19. Multiple layers of functionality all in a monolithic stack SQL Transactions Caching Logging Relational databases were not designed for the cloud
  • 20. Not much has changed in last 20 years Even when you scale it out, you’re still replicating the same stack SQL Transactions Caching Logging SQL Transactions Caching Logging Application SQL Transactions Caching Logging SQL Transactions Caching Logging Application SQL Transactions Caching Logging SQL Transactions Caching Logging Storage Application
  • 21. Re-imagining relational database Fully managed service – automate administrative tasks 1 2 3 Scale-out, distributed, multi-tenant design Service-oriented architecture leveraging AWS services
  • 22. Meet Amazon Aurora R Speed and availability of high-end commercial databases R Simplicity and cost-effectiveness of open source databases R Drop-in compatibility with MySQL R Simple pay-as-you-go pricing Delivered as a managed service Databases reimagined for the cloud
  • 23. Scale-out, distributed, multi-tenant architecture § Storage volume is striped across hundreds of storage nodes distributed over 3 different Availability Zones § Six copies of data, two copies in each Availability Zone to protect against AZ+1 failures § 5x faster than MySQL on same hardware § SysBench: 100 K writes/sec and 500 K reads/sec § Designed for 99.99% availability § Scale to 64 TB and 15 Read Replicas Master Replica Replica Replica Availability Zone 1 Shared storage volume Availability Zone 2 Availability Zone 3 Storage nodes with SSDs SQL Transactions Caching SQL Transactions Caching SQL Transactions Caching
  • 24. Innovid Using Aurora Ofer Buhnik, R&D Group Manager Customer Story
  • 25. Innovid's cross-platform marketing technology delivers video ads to any device including desktop, mobile, tablet, and over 25 different connected TV devices such as over-the-top (OTT) enabled boxes, smart TVs. About Innovid 220+ ENTERPRISE CLIENTS 500M+ Daily Impressions
  • 26. 26 The World (High Scale) Analytics (High Scale) RedShift Innovid Database Usage Innovid Employees (Low Scale) SERVING CouchBase STUDIO MySQL Backend (Mid Scale) MongoDB Cassandra Elasticsearch MySQL
  • 27. Why? ● Scale-out ● Backup & Disk size ● Upgrade & Maintenance ● Support
  • 29. Food for Thought ● Monitor ● Development ● InnoDB & ibdata1 ● Maintenance & Zero downtime ● Connections number ● Time Zone
  • 30. Thank you Feel free to contact me at ofer@innovid.com
  • 31. What is Amazon DynamoDB?
  • 32. Amazon DynamoDB NoSQL database Fully managed Single-digit millisecond latency Massive and seamless scalability Low cost Amazon DynamoDB
  • 33. DynamoDB: a managed document and key- value store • Simple and fast to deploy, easy to scale • Data is automatically replicated • Fast, predictable performance • Helps provide security and control • Fine-grained access control • No cost to get started • Pay only for what you consume
  • 34. DynamoDB: A schemaless database Attributes Schemaless Schema is defined per item Items Table Item key
  • 35. Writes Replicated continuously to 3 AZs Persisted to disk (custom SSD) Reads Strongly or eventually consistent No latency trade-off Automatic replication for rock-solid durability and availability
  • 36. Popular use cases Ad tech IoT Gaming Mobile & web Ad serving, ID lookup, user profile management, session tracking, real- time bidding Tracking state, metadata and readings from millions of devices, real-time notifications Recording game details, leaderboards, session information, usage history, and logs Storing user profiles, session details, personalization settings, entity-specific metadata
  • 38. NoSQL vs. relational DB for a new app: How to choose? • Schemaless, easy reads and writes, simple data model • Scaling is easy • Focus on performance and availability at any scale • Strong schema, complex relationships, transactions and joins • Scaling is difficult • Focus on consistency over scale and availability NoSQL SQL
  • 39. What is Amazon Redshift?
  • 40. Amazon Redshift a lot faster a lot cheaper a whole lot simpler Relational data warehouse Massively parallel; petabyte scale Fully managed HDD and SSD platforms $1,000/TB/year; starts at $0.25/hour
  • 41. Amazon Redshift is easy to use Provisioning in minutes Automatic patching SQL - Data loading Backups are built-in Security is built-in Compression is built-in
  • 42. Security is built in VPC Access Management Cluster Security Groups Cluster Encryption SSL Connections Load Data Encryption Security Compliance
  • 43. Amazon Redshift is fast Dramatically less I/O Column storage Data compression Zone maps Direct-attached storage Large data block sizes 10 | 13 | 14 | 26 |… … | 100 | 245 | 324 375 | 393 | 417… … 512 | 549 | 623 637 | 712 | 809 … … | 834 | 921 | 959 10 324 375 623 637 959 ID Age State Amount 123 20 CA 500 345 25 WA 250 678 40 FL 125 957 37 WA 375
  • 44. Fully managed, continuous/incremental backups Multiple copies within cluster Continuous and incremental backups to S3 Continuous and incremental backups across regions Streaming restore S3 S3 Region 1 Region 2
  • 45. Amazon Redshift offers rock-solid fault tolerance S3 S3 Region 1 Region 2 Disk failures Node failures Network failure Availability Zone or region-level disasters
  • 46. Popular use cases 10x cheaper Easy to provision Greater DBA productivity Traditional enterprises 10x faster No programming Easily leverage BI tools, Hadoop, machine learning, streaming Companies with big data Analysis in line with process flows Pay as you go, grow as you need Managed availability and disaster recovery SaaS companies
  • 48. Benefits of AWS managed database services Pay only for what you use No upfront cost Fully managed services AWS handles installs, patching, restarts Easy to scale Grow as you need Designed for use with other AWS services AWS Data Pipeline Amazon EC2 Amazon S3 Amazon CloudWatch Amazon SNS Amazon VPC