Getting Started With Google Analytics
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The document provides an overview of getting started with Google Analytics. It discusses the history of Google Analytics and its acquisition of Urchin. It outlines what is needed to create a Google Analytics account including a Google account, website, and website code access. It then guides the reader through setting up a Google Analytics account, configuring tracking and profile settings, setting up goals and filters, and controlling user access. Resources for additional help are also provided.
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Getting Started With Google Analytics
- 1. Getting Started with Google AnalyticsAdam WareSwellPath Interactive@wheresitworkingadam@swellpath.com
- 2. About the SpeakerOwner/Principal at SwellPath InteractiveBackground rooted in web development+10 years web development > online marketingBusiness Analyst at WebtrendsExperience implementing web analytics for Fortune 500s and small businessesCertified Google Analytics Qualified Individual, and Google Adwords Professional
- 3. Brief History of Google AnalyticsDeveloped from Urchin – acquired April 2005Publically available to all users since August 2006Current tag rolled out in late 2007Major upgrades in Q4 in 2008, 2009
- 4. Getting Started – What you need:A Google Account – http://google.com/accountsA websiteAccess to your website’s code (or CMS in some cases)
- 5. Creating a GA accountLogin to http://www.google.com/analyticsGeneral InformationURL & Account Namebeyond the pageview: what's going on with your dynamic content?
- 6. Contact InformationEnter proper contact information
- 7. A Bit About DomainsGoogle uses first party cookies for all sitesBy default, it uses different cookies for every sub-domainYou can specify otherwiseEasy for multiple sub-domainsNot so for cross-domain trackingGetting Started with Google Analytics
- 8. Adding Tracking Code - DomainsSelect the domain option you wantGetting Started with Google Analytics
- 9. Adding Tracking Code - AdWordsTying analytics to AdWords; complete the process in AdWordsGetting Started with Google Analytics
- 10. Analytics SettingsYou should see the Analytics Settings page upon successGetting Started with Google Analytics
- 11. Editing ProfilesClick Edit next to the appropriate profileGetting Started with Google Analytics
- 12. Profile Settings: Checking StatusGoogle will proactively look for the code on your home page, if it is not there an error will be displayedGetting Started with Google Analytics
- 13. Editing Your Profile InformationGetting Started with Google AnalyticsBasic InformationDefault Page
- 15. EcommerceSetting Up Site SearchTracking Site SearchGetting Started with Google Analytics
- 16. GoalsBasics about goals:Conversion EventsLimit of 20Heavily Dependent on page URIsGetting Started with Google Analytics
- 17. Setting Up GoalsExample: Contact Us Form CompletionGetting Started with Google Analytics
- 18. Fun with FunnelsThe steps to conversionGetting Started with Google Analytics
- 19. Filters can be used to:Filter out traffic from your home or officeFilter out traffic from a sub-domain, domain, or to a directoryFilter out sourcesModify URIsGetting Started with Google AnalyticsFilters: Overview
- 20. Filter example: filtering out traffic from an IP addressGetting Started with Google AnalyticsCreating Filters
- 21. Adding & Removing UsersGetting Started with Google AnalyticsControlling User Access
- 22. Google Analytics Help: http://www.google.com/support/googleanalytics/Google Code (Technical Documentation):http://code.google.com/apis/analytics/docs/Google Analytics Blog: http://analytics.blogspot.com/Official Discussion Groups:http://code.google.com/apis/analytics/groups.htmlGetting Started with Google AnalyticsResources
- 23. Thanks!Feel free to reach out if you have any questions!Adam WareSwellPath Interactive@wheresitworkingadam@swellpath.com