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GCMB's Viator Presentation

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Glasgow Tourism & Events Leadership Group
Glasgow Tourism & Events Leadership Group

GCMB partnered with Viator, the world's leading resource for researching, finding and booking the best travel experiences worldwide, to help businesses capitalise on their full range of tools.

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CONFIDENTIAL Viator & TripAdvisor Overview Hannah Ahern: Regional Manager - UK, Ireland and the Nordic Region Rosie Evans: Account Manager - Scotland, Ireland and the Nordic Region
CONFIDENTIAL Agenda • Company Overview • Product display on Viator and TripAdvisor • Our global audience • Our Affiliate and Partner Network • How to get started • Mobile channel and In-Destination bookings
CONFIDENTIAL Company Overview Viator is the global leader in tours, activities and attractions • 13m monthly visitors • 2m app downloads • 1m reviews & photos • 40,000 products in 2000+ destinations • 3m Facebook fans • 10 languages • 13 currencies • 3000+ affiliate partners
CONFIDENTIAL Viator is Part of the TripAdvisor Media Group The world’s largest travel site • 380mm+ monthly visitors • 300mm+ app downloads • 320mm+ traveler reviews • Travelers can now book on TripAdvisor
CONFIDENTIAL Viator: The Global Leader in Destination Activity Sales Viator offers 40,000+ products across 2,300+ destinations in over 165 countries! Country with Viator products Viator Bookings by Destination Country: 2015 New products and suppliers welcomed from across the tour and activity globe
CONFIDENTIAL Viator Around the World: Meet the Team Customer Care & Global Support Teams, Las Vegas Viator HQ, San Francisco Viator Eastern U.S., Boston & NYC Hawaii Rome Munich Viator Australia, Sydney North America 45% Europe 23% Rest of World 31% Global Sales by Customer Country of Residence Viator EMEA HQ, London Now offering supplier support 7 days a week! Viator has teams around the world to support our global customers and suppliers – like you!
CONFIDENTIAL Product Pages on Viator.com and TripAdvisor
CONFIDENTIAL TripAdvisor: Direct Booking for Tours and Activities 8 Get booking buttons on your TripAdvisor page Direct booking on TripAdvisor is only available for Viator supply partners TripAdvisor listings with booking buttons receive nearly 5x more reviews!
CONFIDENTIAL TripAdvisor: Emphasis on Bookable Activities New page design gives best visibility to bookable products Travelers can filter TripAdvisor listings to see instantly bookable tours, activities, and attractions as well as similar tours; and upcoming events.
CONFIDENTIAL Additional Promotional Channels Reach travelers as they browse TripAdvisor and Viator Campaigns help millions of TripAdvisor users to find and book activities and cross-sell similar bookable tours and activities
CONFIDENTIAL TripAdvisor and Viator Multilingual 11 Viator products supported across TripAdvisor’s 30+ language sites and mobile sites/apps Multilingual Channels showcase products globally Travellers can book in multiple languages and currencies
CONFIDENTIAL Glasgow: Your Global Customers 54 Countries so far in 2016
CONFIDENTIAL Viator Distribution: Affiliate and Partner Network Viator has the largest affiliate network in the industry Gain exposure on our growing network of 3,000+ partner channels including major airlines, hotel chains, travel agents, and loyalty programs (examples below)
CONFIDENTIAL Viator Distribution: Affiliate and Partner Network Viator cross-sells products through major travel brands Your tours and activities are showcased to global customers traveling to your area
CONFIDENTIAL Viator Marketplace: Signup is Quick and Easy! 15 viator.com/marketplace
CONFIDENTIAL Viator Marketplace: Get Published on Viator Submit your products to Viator for approval The Viator team reviews, edits, and publishes your products online within 10 days
CONFIDENTIAL Viator Things To Do Page
CONFIDENTIAL Viator and TripAdvisor Mobile: Compatable Across Devices • Optimised for iPhone, iPad, Apple Watch, Android, and tablet devices • Highly rated apps feature 4-5 star reviews • E-vouchers and direct entry tickets accessible via Apple Wallet and My Bookings within Viator app • Over 1 million push notifications sent each month • New destination page for iPad helps customers more easily find activities Mobile is is the fastest-growing channel With over 2.5 million app downloads, our mobile sector continues to see strong YOY growth
CONFIDENTIAL TripAdvisor: Direct Booking on Mobile Direct booking available on the TripAdvisor mobile app – which has 290 million downloads!
CONFIDENTIAL Products for In-Destination Customers
CONFIDENTIAL Next Steps and Opportunities • Email any questions you have or arrange a follow up call • Join one of our scheduled Webinar sessions to learn more • Sign up and start selling your attractions, tours and activities through Viator and TripAdvisor in time for summer 2016
CONFIDENTIAL Thank You

More Related Content

GCMB's Viator Presentation

  • 1. CONFIDENTIAL Viator & TripAdvisor Overview Hannah Ahern: Regional Manager - UK, Ireland and the Nordic Region Rosie Evans: Account Manager - Scotland, Ireland and the Nordic Region
  • 2. CONFIDENTIAL Agenda • Company Overview • Product display on Viator and TripAdvisor • Our global audience • Our Affiliate and Partner Network • How to get started • Mobile channel and In-Destination bookings
  • 3. CONFIDENTIAL Company Overview Viator is the global leader in tours, activities and attractions • 13m monthly visitors • 2m app downloads • 1m reviews & photos • 40,000 products in 2000+ destinations • 3m Facebook fans • 10 languages • 13 currencies • 3000+ affiliate partners
  • 4. CONFIDENTIAL Viator is Part of the TripAdvisor Media Group The world’s largest travel site • 380mm+ monthly visitors • 300mm+ app downloads • 320mm+ traveler reviews • Travelers can now book on TripAdvisor
  • 5. CONFIDENTIAL Viator: The Global Leader in Destination Activity Sales Viator offers 40,000+ products across 2,300+ destinations in over 165 countries! Country with Viator products Viator Bookings by Destination Country: 2015 New products and suppliers welcomed from across the tour and activity globe
  • 6. CONFIDENTIAL Viator Around the World: Meet the Team Customer Care & Global Support Teams, Las Vegas Viator HQ, San Francisco Viator Eastern U.S., Boston & NYC Hawaii Rome Munich Viator Australia, Sydney North America 45% Europe 23% Rest of World 31% Global Sales by Customer Country of Residence Viator EMEA HQ, London Now offering supplier support 7 days a week! Viator has teams around the world to support our global customers and suppliers – like you!
  • 7. CONFIDENTIAL Product Pages on Viator.com and TripAdvisor
  • 8. CONFIDENTIAL TripAdvisor: Direct Booking for Tours and Activities 8 Get booking buttons on your TripAdvisor page Direct booking on TripAdvisor is only available for Viator supply partners TripAdvisor listings with booking buttons receive nearly 5x more reviews!
  • 9. CONFIDENTIAL TripAdvisor: Emphasis on Bookable Activities New page design gives best visibility to bookable products Travelers can filter TripAdvisor listings to see instantly bookable tours, activities, and attractions as well as similar tours; and upcoming events.
  • 10. CONFIDENTIAL Additional Promotional Channels Reach travelers as they browse TripAdvisor and Viator Campaigns help millions of TripAdvisor users to find and book activities and cross-sell similar bookable tours and activities
  • 11. CONFIDENTIAL TripAdvisor and Viator Multilingual 11 Viator products supported across TripAdvisor’s 30+ language sites and mobile sites/apps Multilingual Channels showcase products globally Travellers can book in multiple languages and currencies
  • 12. CONFIDENTIAL Glasgow: Your Global Customers 54 Countries so far in 2016
  • 13. CONFIDENTIAL Viator Distribution: Affiliate and Partner Network Viator has the largest affiliate network in the industry Gain exposure on our growing network of 3,000+ partner channels including major airlines, hotel chains, travel agents, and loyalty programs (examples below)
  • 14. CONFIDENTIAL Viator Distribution: Affiliate and Partner Network Viator cross-sells products through major travel brands Your tours and activities are showcased to global customers traveling to your area
  • 15. CONFIDENTIAL Viator Marketplace: Signup is Quick and Easy! 15 viator.com/marketplace
  • 16. CONFIDENTIAL Viator Marketplace: Get Published on Viator Submit your products to Viator for approval The Viator team reviews, edits, and publishes your products online within 10 days
  • 18. CONFIDENTIAL Viator and TripAdvisor Mobile: Compatable Across Devices • Optimised for iPhone, iPad, Apple Watch, Android, and tablet devices • Highly rated apps feature 4-5 star reviews • E-vouchers and direct entry tickets accessible via Apple Wallet and My Bookings within Viator app • Over 1 million push notifications sent each month • New destination page for iPad helps customers more easily find activities Mobile is is the fastest-growing channel With over 2.5 million app downloads, our mobile sector continues to see strong YOY growth
  • 19. CONFIDENTIAL TripAdvisor: Direct Booking on Mobile Direct booking available on the TripAdvisor mobile app – which has 290 million downloads!
  • 21. CONFIDENTIAL Next Steps and Opportunities • Email any questions you have or arrange a follow up call • Join one of our scheduled Webinar sessions to learn more • Sign up and start selling your attractions, tours and activities through Viator and TripAdvisor in time for summer 2016