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Gamification 101 session 4

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Alireza Ranjbar SHourabi
Alireza Ranjbar SHourabi

Fourth session of a course on introduction to gamification I tutored in Fanap for product designers and developers.

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Alireza Ranjbar Shourabi
Gamification 101 session 4
 Gamification can love people and businesses at the same time!  Gamification  Using game design thinking in non-game context.  Using game mechanics and dynamics.  Tap into people natural desire to compete and play, and it results in high levels of engagement.  Is a tool.  And a very powerful one!
Gamification 101 session 4
 6D framework  MDA game design framework  System-Thinking  Game Mechanic  Point System  Point types  Level Design  Scaffolding  Leaderboard
Gamification 101 session 4
Gamification 101 session 4
 Share  Comment  Review  Register  revisit  Buy  Unfold  Donate  ………
Gamification 101 session 4
 Act of bringing a novice into your system
 The very First minute!  Do not explain anything.  Let the player experience.  Give a value to your player in the first minute  Don’t ask for registration.  Don’t give to much information.  Help player becomes a winner in the 1st minute
Gamification 101 session 4
 Challenging andComplex  Reveal the complexity of the system slowly  Reinforce the user positively  Remove opportunities to fail  Learn something about the players
 The History  Automotive Industry / Boy Scouts / Military  Status (Remember SAPS)  Collecting  Surprise  Visual quality  Social promotion
 Can show progress  Badgenfreude happens!  Pointless  Aimless  Meaningless  Badging System  Achievers / Explorers / Socializers
 Direction and Meaning  Cooperation
Gamification 101 session 4
 Designer must see  The engagement of player and system  How and Why he leaves the system  What and how can bring him back
Gamification 101 session 4
Gamification 101 session 4
 Commitment  Engagement  Tyranny of Choice  Two groups of choosers :  Maximizers  Satisficers (Satisfy + Suffice)  Which one is happier?  Enough choice  Good  Too much choice  Bad
 Apple vs. Dell  Well-placed customization  One by one  Redeem of currency inVirtual economy
 Disruptors  Policing the design  Administrator  System Operator  Use P in the SAPS  Solid term of service
Gamification 101 session 4
 Can we depend on chance?  Multi-player to Single-player ?  Foursquare badge and mayorship  Groupon SOS mechanic  Clear Goals  Reliable and meaningful testing  Having vision for future development
 Data Driven Analysis  Data gathering and mining  Data visualization
Gamification 101 session 4
 Know your user  Identify your mission  Apply game mechanics  3M  Manage  Monitor  Measure  Remember : Gamification is data driven
Gamification 101 session 4
 Mistake: Focus on Competition  Mistake: No Clear Gamification Goals  Mistake:Too Many Rewards  Mistake: No Motivation  Mistake: Misusing Points and Badges  Mistake: Short-TermThinking  Do : Choose a behavior built for long term  Do : Use variable interval rewards (operant conditioning)  Do : Add new elements over time
Alireza Ranjbar Shourabi

More Related Content

Gamification 101 session 4

  • 3.  Gamification can love people and businesses at the same time!  Gamification  Using game design thinking in non-game context.  Using game mechanics and dynamics.  Tap into people natural desire to compete and play, and it results in high levels of engagement.  Is a tool.  And a very powerful one!
  • 5.  6D framework  MDA game design framework  System-Thinking  Game Mechanic  Point System  Point types  Level Design  Scaffolding  Leaderboard
  • 8.  Share  Comment  Review  Register  revisit  Buy  Unfold  Donate  ………
  • 10.  Act of bringing a novice into your system
  • 11.  The very First minute!  Do not explain anything.  Let the player experience.  Give a value to your player in the first minute  Don’t ask for registration.  Don’t give to much information.  Help player becomes a winner in the 1st minute
  • 13.  Challenging andComplex  Reveal the complexity of the system slowly  Reinforce the user positively  Remove opportunities to fail  Learn something about the players
  • 14.  The History  Automotive Industry / Boy Scouts / Military  Status (Remember SAPS)  Collecting  Surprise  Visual quality  Social promotion
  • 15.  Can show progress  Badgenfreude happens!  Pointless  Aimless  Meaningless  Badging System  Achievers / Explorers / Socializers
  • 16.  Direction and Meaning  Cooperation
  • 18.  Designer must see  The engagement of player and system  How and Why he leaves the system  What and how can bring him back
  • 21.  Commitment  Engagement  Tyranny of Choice  Two groups of choosers :  Maximizers  Satisficers (Satisfy + Suffice)  Which one is happier?  Enough choice  Good  Too much choice  Bad
  • 22.  Apple vs. Dell  Well-placed customization  One by one  Redeem of currency inVirtual economy
  • 23.  Disruptors  Policing the design  Administrator  System Operator  Use P in the SAPS  Solid term of service
  • 25.  Can we depend on chance?  Multi-player to Single-player ?  Foursquare badge and mayorship  Groupon SOS mechanic  Clear Goals  Reliable and meaningful testing  Having vision for future development
  • 26.  Data Driven Analysis  Data gathering and mining  Data visualization
  • 28.  Know your user  Identify your mission  Apply game mechanics  3M  Manage  Monitor  Measure  Remember : Gamification is data driven
  • 30.  Mistake: Focus on Competition  Mistake: No Clear Gamification Goals  Mistake:Too Many Rewards  Mistake: No Motivation  Mistake: Misusing Points and Badges  Mistake: Short-TermThinking  Do : Choose a behavior built for long term  Do : Use variable interval rewards (operant conditioning)  Do : Add new elements over time