Future Proofing Your SEO
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The document discusses recent changes in search engine algorithms like Hummingbird and Google+, and their impact on SEO. It summarizes Hummingbird as translating user search queries into a modified query to better understand intent before passing it through the main algorithm. Google+ is discussed as allowing personalized search results based on a user's social connections. The document speculates that verified author profiles and social sharing through Google+ may impact rankings, and that SEO strategies need to focus more on creating useful content for communities rather than obsolete tactics like obsessing over PageRank.
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Future Proofing Your SEO
- 1. Algo Proofing – A Look at the Landscape
- 2. First Off... Who Am I? Co-author: The Art of SEO CEO: Stone Temple Consulting, 30+ person Digital Marketing and SEO firm Columnist: Interviewer:
- 4. Moving to 100% (Not Provided)
- 5. Toolbar PageRank Updates are History?
- 6. The Adds
- 7. Hummingbird
- 8. Hummingbird in a Nutshell Hummingbird User Query Query Translator Modified Query Translated Search Query Results Main Algo
- 9. Conversational Queries “Show Me Pictures of the Eiffel Tower”
- 10. Remembers Context – “How Tall Is It?”
- 11. Basics of Hummingbird • Affects 90% of queries • Translates queries – Natural language – Synonyms – Context – Co-citation connections • Maps true user intent
- 12. Google Plus
- 13. Code for a Google Plus Share • • • • • • This is why people think the links pass value Note: Google deliberately and carefully architected this to pass PageRank They did so for a reason Our opinion that is that it is not treated the same as a traditional link It is probably filtered in some fashion Likely value is as a supplemental signal
- 14. Google Plus – Personalized Results
- 16. How Google Plus Shares May Impact SEO (non-personalized) This is Speculation!
- 18. Eric Schmidt Google’s Eric Schmidt The New Digital Age “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
- 20. PublisherRank
- 21. What the H**L Do I Do Now?
- 22. Some Tactics Now Useless • Obsessing Over PageRank will slowly die off • Obsessing over keyword usage will as well
- 23. Google Wants You To Think Strategically
- 24. Be The Best At Something
- 25. Help Others and Communicate Your Expertise You
- 26. Address User Wants / Needs
- 27. Does Your Website Reflect That? Usability Functionality Usefulness
- 29. Thank You! Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge (508) 485-7751 www.stonetemple.com