SlideShare a Scribd company logo

Future of Streaming Platforms today.pptx

•Download as PPTX, PDF•
•
S
sarveshpatil89

The document discusses the future of streaming platforms. It notes that streaming services provide online entertainment through subscription or advertising models. Major platforms include Netflix, Amazon Prime, Disney+, YouTube, and Spotify. The future of streaming will see increased digitalization through 5G and AI, more original content and franchises, integration with education and metaverse, and cloud gaming. However, vulnerabilities remain around password sharing, piracy, censorship issues, and cyber threats.

Related slideshows

Flipps video platform_v1.1_louis (1)
Flipps video platform_v1.1_louis (1)Flipps video platform_v1.1_louis (1)
Flipps video platform_v1.1_louis (1)
 
Top 5 ott platforms in the world
Top 5 ott platforms in the world Top 5 ott platforms in the world
Top 5 ott platforms in the world
 
Best VOD platform.pdf
Best VOD platform.pdfBest VOD platform.pdf
Best VOD platform.pdf
 
1 of 12
Future of Streaming Platforms
What is Streaming Platform?  Streaming platforms are on demand online entertainment source for TV shows, movies, sports and media. These services provide an alternative to TV cable and satellite tv services with lower cost.  Streaming platforms support numerous devices such as smart TVs, streaming media receivers, computers, tablets and smartphones. Recorded videos are stored on a cloud server which can be easily accessed by users on any device at any place and time.  Use of streaming services required fees which is charge through monthly subscriptions or pay per view method. Example- Netflix, Amazon Prime, Disney+ Hotstar.  Some streaming services are free to watch as their revenue is through advertisements. Example- YouTube, Twitch, spotify.
Major Streaming Platforms  Netflix  Amazon Prime  Disney+ Hotstar • Founded in 1997,Netflix is top streaming platform in the world with 222 million subscribers worldwide. • It is monthly subscription based and ad free streaming platform. • Prime video was launched in year 2006 and has 200 million active subscribers till now. • It provides subscription based as well as video rental service on its platform. • Launched in year 2015, hotstar has 61 million subscriber in India. It is popular among people for cricket live streaming. • It provides different subscription plans according to content and devices.
 Youtube  Spotify • Youtube is online video streaming and social media platform. Launched in year 2005, it is worlds second largest search engine with 2 billion monthly visitors. • The content on youtube is free and is entirely created uploaded and managed by creators. • Youtube earns most of its revenue from advertisements. • Spotify is one of the largest music streaming service providers, with over 456 million monthly active users, including 195 million paying subscribers. • Spotify provides freemium service in which basic content are free while additional features required charges.
Future of Streaming Platforms  Digitalization • Cheaper internet rates has increased the market for streaming services. More than 70% of millennials are streaming videos daily. • 5G technology and broadband services are now allowing consumers to stream video in 4k quality. • Digital technologies like DevOps, Cloud, Microservices are used to collect data related to viewership habits. • Artificial intelligence and machine learning are used to recommend movies and TV shows to users.
 Advertisement • To increase the profits lots of streaming platforms are opting for ads on their platforms. • Advertising on streaming platforms can garner high rate of engagement as they are serving ads that are more relevant to the targeted audience. • Streaming platforms allows for better measurement capabilities through real-time analytics that help advertisers make more informed strategic decisions.
 Increase in demand of original content  Online Education • The increase in competition in streaming platforms has led to increase in investment in content creation. • Most of streaming services are looking to pursue franchise strategy. Developing franchise characters and themes has driven Disney's success for years. Netflix has also began its own franchise like ‘Stranger things’ and ‘The Gray men’. • Demand of short videos/films and gaming related videos has opened doors for content creator and gamers. • Pre-recorded lectures and documentaries are readily available on streaming platforms. • Educational platforms like Coursera and Udemy provides online certifications. • 1 point
 Metaverse  Cloud gaming • A Metaverse is a virtual world made up of digital representations of humans, locations, and objects. • Since pandemic metaverse is used to organize virtual events, concerts, meetings and online learning. • The metaverse will create even more opportunities for brands to market and grow themselves. • Cloud gaming is a method of playing video games using remote servers in data centres. • Cloud gaming services often provide dedicated or web- based apps to stream games which requires a subscription paid on a monthly or yearly basis. • Strong and reliable internet is required for experiencing this services.
Vulnerabilities 1. Password Sharing 2. Piracy 3. Censorship 4. Competition 5. Unwanted malware and DDoS attacks. 6. Copyright issues.
Conclusion
References
THANK YOU!

More Related Content

Future of Streaming Platforms today.pptx

  • 2. What is Streaming Platform?  Streaming platforms are on demand online entertainment source for TV shows, movies, sports and media. These services provide an alternative to TV cable and satellite tv services with lower cost.  Streaming platforms support numerous devices such as smart TVs, streaming media receivers, computers, tablets and smartphones. Recorded videos are stored on a cloud server which can be easily accessed by users on any device at any place and time.  Use of streaming services required fees which is charge through monthly subscriptions or pay per view method. Example- Netflix, Amazon Prime, Disney+ Hotstar.  Some streaming services are free to watch as their revenue is through advertisements. Example- YouTube, Twitch, spotify.
  • 3. Major Streaming Platforms  Netflix  Amazon Prime  Disney+ Hotstar • Founded in 1997,Netflix is top streaming platform in the world with 222 million subscribers worldwide. • It is monthly subscription based and ad free streaming platform. • Prime video was launched in year 2006 and has 200 million active subscribers till now. • It provides subscription based as well as video rental service on its platform. • Launched in year 2015, hotstar has 61 million subscriber in India. It is popular among people for cricket live streaming. • It provides different subscription plans according to content and devices.
  • 4.  Youtube  Spotify • Youtube is online video streaming and social media platform. Launched in year 2005, it is worlds second largest search engine with 2 billion monthly visitors. • The content on youtube is free and is entirely created uploaded and managed by creators. • Youtube earns most of its revenue from advertisements. • Spotify is one of the largest music streaming service providers, with over 456 million monthly active users, including 195 million paying subscribers. • Spotify provides freemium service in which basic content are free while additional features required charges.
  • 5. Future of Streaming Platforms  Digitalization • Cheaper internet rates has increased the market for streaming services. More than 70% of millennials are streaming videos daily. • 5G technology and broadband services are now allowing consumers to stream video in 4k quality. • Digital technologies like DevOps, Cloud, Microservices are used to collect data related to viewership habits. • Artificial intelligence and machine learning are used to recommend movies and TV shows to users.
  • 6.  Advertisement • To increase the profits lots of streaming platforms are opting for ads on their platforms. • Advertising on streaming platforms can garner high rate of engagement as they are serving ads that are more relevant to the targeted audience. • Streaming platforms allows for better measurement capabilities through real-time analytics that help advertisers make more informed strategic decisions.
  • 7.  Increase in demand of original content  Online Education • The increase in competition in streaming platforms has led to increase in investment in content creation. • Most of streaming services are looking to pursue franchise strategy. Developing franchise characters and themes has driven Disney's success for years. Netflix has also began its own franchise like ‘Stranger things’ and ‘The Gray men’. • Demand of short videos/films and gaming related videos has opened doors for content creator and gamers. • Pre-recorded lectures and documentaries are readily available on streaming platforms. • Educational platforms like Coursera and Udemy provides online certifications. • 1 point
  • 8.  Metaverse  Cloud gaming • A Metaverse is a virtual world made up of digital representations of humans, locations, and objects. • Since pandemic metaverse is used to organize virtual events, concerts, meetings and online learning. • The metaverse will create even more opportunities for brands to market and grow themselves. • Cloud gaming is a method of playing video games using remote servers in data centres. • Cloud gaming services often provide dedicated or web- based apps to stream games which requires a subscription paid on a monthly or yearly basis. • Strong and reliable internet is required for experiencing this services.
  • 9. Vulnerabilities 1. Password Sharing 2. Piracy 3. Censorship 4. Competition 5. Unwanted malware and DDoS attacks. 6. Copyright issues.