From marketplace to WordPress - WordCamp Belfast
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This document summarizes the transition of the Elo7 Marketplace website from its past state to its current state. Previously, the website lacked mobile support, had slow pages, no SEO optimization, many unnecessary plugins, and no communication between teams. Now, the website has mobile support, optimized pages, SEO optimization, only necessary plugins, and good communication between teams. These improvements have led to a 50% increase in click rate. The document emphasizes the importance of integration across marketing, design, and IT teams.
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From marketplace to WordPress - WordCamp Belfast
- 1. From Marketplace to WordPress Fellyph Cintra
- 2. @Fellyph • Freelancer Front-End engineer • Have worked with WordPress since 2008 • WordCamp São Paulo Organiser
- 3. Brazilian community • 5 WordCamps in 2016 • Facebook community 22.000 members • 1057 users on Brazilian Slack 3
- 5. The Elo7 Marketplace and blog
- 6. Blog + Marketplace • Generate traffic + sales • Maintain Elo7 presence in the customer’s life • Spread the culture of handmade • products 6
- 7. Past • Without mobile support • Slow pages • No SEO optimisation • Many unnecessary plugins installed • No communication between IT Team and Marketing Team 7
- 8. Tools • SEO META 1 click 8 • Webmaster tools
- 9. SEO META 1 click https://chrome.google.com/webstore/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhc 9
- 10. Summary • Title • Description • Keywords 10
- 11. Summary • Title • Description • Keywords 11
- 12. Headers Show the headers and the hierarchy as this is so important 12
- 13. Headers Take care of the hierarchy 13
- 15. Headers what? 15
- 16. Headers take care of your themes… 16
- 18. Images • Images are responsible for a lot of traffic, you should care about this. • Don’t forget to use the ALT attribute 18
- 19. ALT’s and titles help, but… We should look for more points: • Are the images related to the content? • Is the content original? • Don’t use files like DSC98932.jpg • Use the images in a correct size • Use optimize Image tools(ImageOptim, JPEGMini e PunyPNG) 19
- 20. schema.org • It is a technique to classify the content for search engines • With schema.org we have a group of content to identify different types of content 20 https://schema.org/docs/full.html
- 21. schema.org + WordPress • With schema.org we have different groups to classify our content • For example, A group that we used was CreativeWorks > Article > BlogPosting 21
- 22. Example 22
- 24. Social • Pinterest, Facebook and Telegram use the OpenGraph, so always check this information
- 26. Recap Titles, description, keywords 26 Headers Images schema.org Read the code Monitoring
- 27. Webmaster tools • Analyse the data structure • Look at the Search Analytics • Watch and fix the errors 27
- 28. Past x Present • Without mobile support • Slow pages • without SEO optimisation • Many unnecessary plugins • Without communication between IT Team and Marketing Team 28 • Mobile Support • optimised pages • SEO optimisation • Just use the necessary plugins • Good Communication between IT Team and Marketing Team
- 29. Follow the improvements 29 Click rate (+50%)
- 30. Integration is important 30 Marketing Design IT + +