Fremont carl
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The document discusses building relationships through responsible data use in online advertising. It notes that online advertising spending has grown from $1.3 billion in 2011 to a projected $2.6 billion in 2014. It provides tips for using customer data wisely and not abusively by asking for data, staying current, educating consumers, and embracing self-regulation. Looking to 2015, it predicts that data volume will explode, advertising will move beyond cookies, responsible data use can build relationships, and privacy concerns may ease.
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Fremont carl
- 1. Building RelationshipsNOT TargetsCarl FremontEVP, Global Media Director
- 4. It’s Big Business !$1.3 Billion - 2011$2.6 Billion - 2014eMarketer, 2/2010
- 7. Ask for data, use wisely
- 8. Don’t Be Abusive
- 9. Stay Current
- 12. 2015 Data Volume Explodes
- 13. Beyond the Cookie
- 14. Responsible Data Use
- 15. Privacy Concerns Ease