Flying Blind - How to Deal with (not provided) - SAScon 2013
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This document discusses how to deal with missing or "not provided" data in Google Analytics. It provides tips on using advanced segments to filter for specific traffic sources, browsers, operating systems, and landing pages. It also demonstrates how to create custom reports and dashboards focused on "not provided" data, and how to tag pages to recover more of this missing information. The goal is to take back as much "not provided" data as possible from Google Analytics to improve analysis and decision making.
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Flying Blind - How to Deal with (not provided) - SAScon 2013
- 1. By Graeme Benge @Koozai_Graeme FLYING BLIND? HOW TO DEAL WITH (NOT PROVIDED) SASCON 2013
- 4. (NOT PROVIDED) ON THE RISE
- 5. (NOT PROVIDED) DIGITAL MARKETING 75% of organic visits +12% in last 6 months
- 6. (NOT PROVIDED) HEALTHCARE 16% of organic visits +8% in last 6 months
- 7. (NOT PROVIDED) ECOMMERCE 23% of organic visits +46% in last 6 months
- 9. GOOGLE+ GROWTH Growth Figures Healthy 365m Active Users +33% Increase Since June 2012 Communities Offline Promotion!
- 11. Live chat throughout program, smashed Facebook!
- 12. Live chat throughout program, obliterated Twitter!
- 13. GOOGLE+ LOCAL Google Places Redundant Automatic Switch to G+ Local Businesses Consumers Personalisation
- 14. YOUTUBE SIGN IN YouTube Purchase Personalised Logins Heavy Promotion More Advertising Sign In Once
- 15. WHAT CAN WE DO?
- 17. ADVANCED SEGMENTS Only Include (not provided) http://kooz.ai/notprovadvseg Exclude (not provided) http://kooz.ai/excnotprovadvseg LINKS FOR FREEBIES
- 18. ADVANCED SEGMENTS View Segments against Apply Advanced Segments Audience Technology Browser & OS Ecommerce data Goal Completions Content Landing Pages Content All Pages
- 19. (NOT PROVIDED) BY LANDING PAGE Traffic Sources Organic Keyword (not provided) Secondary Dimension = Landing Page
- 20. KEYWORD FILTERING Dan Barker Create A (NP) Profile Add Custom Filter Add Page Titles To (not provided)
- 21. KEYWORD FILTERING (not provided) Tagged To Page Titles
- 22. KEYWORD FILTERING Enhance Your (not provided) Data
- 23. KEYWORD FILTERING (not provided) Tagged To Page Titles
- 24. CUSTOM REPORTS
- 25. SOME FREEBIES
- 26. (NP) LANDING PAGE CUSTOM REPORT http://kooz.ai/notprovlandingpages
- 29. GOOGLE ANALYTICS WHITEPAPER Download http://kooz.ai/gawhitepaper 100s of ideas in our Google Analytics Whitepaper!
- 30. MORE FREE GREATNESS HOW TO STEAL SOME 'NOT PROVIDED' DATA BACK FROM GOOGLE – DAN BARKER http://kooz.ai/ganotprovided BENCHMARKING (NP) IMPACT – AVINASH KAUSHIK http://kooz.ai/smartanalysisnot prov
- 31. TO SUMMARISE TAKE BACK WHAT YOU CAN DIVERSIFY DATA FOCUS ANALYSE RESULTS MAKE DECISIONS CONTINUE ANALYSING GET BETTER RESULTS!
- 32. ‘A NEW DATA THIEF IS IN TOWN’ A Quote from no one in particular
- 34. THANK YOU FOR LISTENING @Koozai_Graeme graeme.benge@koozai.com 0845 485 1262 koozai.com SLIDES: http://kooz.ai/sascon13-notprov
- 35. IMAGE CREDIT #51959698 - blind(slide 33) ©olly - Fotolia.com
Editor's Notes
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