Figaro Social Media Seminar: Social Media as an activation channel - Laura Crimmons
- 2. B 3
Putting You at the centre of
THECONVERSATION
PR
CONTENT
SOCIAL
CREATIVE CONTENT
You
Feeds the
- 11. B 3
Getting the basics right
Think about what stats/data people might want to
share
Make it easy for them to share – include the stats/data
in the pre-filled share message
Feature share buttons prominently to encourage
sharing
- 16. B 3
Forum Seeding
By seeding the quiz on relevant fan
forums we were able to drive traffic to
the quiz and increase the number of
plays against different teams to ensure
we had enough data to use for
journalists.
It also stimulated conversation on the
forums with people posting their own
scores and commenting on how rival
teams were performing.
- 24. B 3
Top-line Results:
Over 27K visits
Second most viewed
landing page (homepage
first)
3:15 Avg time on site
14 links
4K social shares