Facebook Best Practices (in the World of Academics) That Can Actually Get Students Interested
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This document discusses best practices for using Facebook to engage students academically. It finds that Facebook has over 800 million users and is the top social media platform. The document outlines how Weber State University uses Facebook successfully, including posting photos, videos, questions, and information to interact with its over 16,000 fans from various countries and ages. It provides tips for Facebook pages like using a consistent voice, mixing up content types, being responsive to feedback, and posting regularly but not excessively.
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Facebook Best Practices (in the World of Academics) That Can Actually Get Students Interested
- 1. Facebook Best Practices (in the World of Academics) That Can Actually Get Students Interested Weber State University September 2011
- 2. Let’s start at the beginning …
- 3. Actually, let’s start at the end …
- 4. Facebook Changes? What are they? What do they mean? Content becomes even more important! Facebook CAN become an even bigger part of users’ experiences on the web and their overall lives
- 5. Let’s go back to the beginning …
- 6. What is social media? Facebook, YouTube, Twitter … and much, much more A way to communicate A way to find answers A way to stay connected (In case you didn’t know … Facebok is kind of totally winning in the social media game)
- 7. How Big is Social Media? Social Media is now the No. 1 activity on the web Facebook tops Google for weekly traffic in the U.S. Facebook has more than 800 million users YouTube is now the second largest search engine in the world
- 8. Is This Just Some Fad? Or is it Sticking Around? It’s not a fad … rather a “fundamental shift in how we communicate” Social media = user-generated content = advertising = business = $$$
- 9. Therefore What? YOU SHOULD BE USING THIS STUFF!
- 10. Social Media at WSU What We’re Learning
- 11. WSU on Facebook Official Weber State University site began July 2009. 7,000+ Likes in first year 16,000+ Likes today Users come from 18+ different countries Users speak 19 different languages
- 12. WSU on Facebook We’re interacting with people in a way we couldn’t otherwise
- 13. Demographics of FB Fans Male 43% Female 55% Age 13-17 6% 18-24 45% 25-34 27% 35-44 12% 45-54 5% 55 3%
- 14. Location of FB Users by City Salt Lake City – 5,416 Ogden – 3,852 Denver – 407 West Jordan – 290 Sacramento – 263 Dallas – 233 Layton – 173 Phoenix – 146 Logan – 121
- 15. How are we using data from social media? Learn more about our audience Insights tell us where we have geographic clusters of interest Insights tell us what users are interested in – what they respond to Story ideas for magazine Feedback from students, alumni, community Customer service
- 16. WSU Facebook Examples Things That Have Worked for Us
- 17. PHOTOS
- 18. VIDEOS
- 19. GENERAL INFORMATION … occasionally
- 20. QUESTIONS
- 21. MORE QUESTIONS
- 26. HUMOR?
- 27. http://www.youtube.com/watch?v=fXoBvYZpKi0&p=8B84D1916EF9C933&playnext=1&index=22 BABY DUCKS … unique stuff
- 32. REAL LIFE STUFF … GET OUT THERE
- 35. SUCCESS?:
- 37. Some Do’s and Don'ts
- 38. Proofread your posts Pay attention to spelling, grammar and spacing Take out unneeded URLs Know that silly little errors can end up making a big difference Can skew meaning Can draw a lot of unwanted attention from users Know how to use the medium!
- 40. Consistency of voice Don’t have too many people posting as admins on your page Figure out what style of writing you want on your page and stick with that (more informal writing may be best) Have a posting calendar? Figure out your pronoun – “We” is probably better than “I”
- 41. Mix up the content Don’t just pump out information Ask questions Get feedback Post photos Post videos Link to things Aim for variety (and figure out what works best for you)
- 42. Pay attention Take time to read through what your users are saying Be a social media “reader” Figure out what they like and dislike (literally and figuratively) Utilize your insights Take constructive criticism
- 44. Frequency of posting Don’t post so much that you get annoying to your users Don’t post so little that people forget you’re there How often do YOU think you should post? We’d suggest no more than three times a day and no less than once a week
- 45. Tagging Tag businesses, users, any other FB page Tag in photos, videos and posts When you tag a person or a page, your post also shows up on their wall
- 47. Negative Feedback Don’t be afraid of it It can actually be beneficial Helps you learn something about your users Makes your page look credible and authentic to other users Just make sure you learn from it Reply respectively – “Thanks for the feedback!”
- 48. Getting More Fans It’s a chicken-egg scenario “ If you build it, they will come.”
- 49. Getting More Fans First: Post stuff that people would want to see (would you Like this page if you weren’t an admin?) Link from your external pages Giveaways Invite YOUR friends Facebook Ads