F36 Blogging Presentation
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How to Build a Blog for the Construction Industry and Market With It is a presentation for the CONEXPO-CON/AGG 2011 audience, teaching professional blog techniques to save time while building a new customer base.
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F36 Blogging Presentation
- 1. AsphaltPro’s Sandy Lender Presents Building a Blog for the Construction Industry & Marketing With It [email_address] www.theasphaltforum.blogspot.com
- 2. Website vs. Blogsite SEO—rankings Static vs. dynamic Blogs of the world…stats you don’t need to write down On the blog: tags versus labels If you use a Wordpress blog, this tagging is done automatically. Tag code: <a href=“http://technorati.com/tag/word%20word” rel=“tag”>word word</a>
- 3. Choose Your Server Livejournal is the trailer park of the blogosphere Typepad has nice templates; pay to upgrade for better www.blogger.com (blogspot) pros & cons www.wordpress.com pros & cons Your webmaster can also set up your blog on your website and give you control (expenses)
- 4. Make it Easy on Yourself: Advance Prep E-mail address(es) Password(s) Signature/tagline; http:// wisestamp.com Bio (long and short) Mission statement Images (flickr.com) Site & group URLs All in a folder on your desktop where you can find it easily… Write some posts in advance—let’s discuss this
- 5. Content (in advance) Select your “end” person; the one who’ll upload content Select your blog’s mission/purpose to determine your content Set a schedule and keep it Spelling, grammar, consistency, professionalism You don’t have to create it all yourself: discussion next
- 6. You Don’t Have To Do It All Alone Visitors will return if you’re a resource News feed widget RSS feed—video tutorial: http://www.youtube.com/watch?v=0klgLsSxGsU Share the posting with your round-robin QC group
- 7. Wrangling the Visitors Comment-moderation Imperative Send notices to your phone so you don’t have to sit on the blog all day/night Block obnoxious people; watch for trolls Visitor Registration—pros & cons These visitors don’t appear out of nowhere; let’s discuss how to attract them
- 8. Registering the Blog http://technorati.com http://www.globeofblogs.com/ The ping sites let you register These build your presence for SEO, but don’t forget to register with your state construction directories, etc. Decide what reciprocal links you want to share—not every request has to be accepted
- 9. Ping Don’t wait on the spiders & bots to alert the search engines—ping http://pingomatic.com (easy one) http://www.pingmyblog.com/ (easy one)
- 10. Visit Other Sites Visit/comment elsewhere Let’s discuss “comment etiquette abroad”—chat elsewhere, but don’t spam and don’t fight Your state pavement or construction association’s blog(s), yahoo group(s)
- 11. Once it’s out there… Cached posts Public relations—everybody’s watching—remember that the construction industry is a responsible, environmentally conscious industry—you want to keep your posts adequate to that no matter what content/mission you’ve selected
- 12. Connect http://www.TheAsphaltForum.blogspot.com/ Keep tabs on LaHood’s latest at http://www.site-kconstructionzone.com/?p=3095 Go to google and put in keywords for your specialty—you’ll find more blogs than you have time to read