Some of the topics covered in this slide deck:
Successful Mobile VAS and Multimedia Applications
Different Mobile App Categories & Functions
Operators’ Mobile App Functions
Top APIs operators could implement
Case Study: Network API Platform
Making the most of enterprise apps
Pros and Cons for Providing Mobile Apps
Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New...Ali Saghaeian
Some of the topics covered in this slide deck:
Mobile VAS and Real time Contextual offers
Go-To-Market Solution for Next Generation Mobile Operators
Superior Monetisation Potential and Freemium Business Models
How to effectively drive Mobile VAS Adoption
Churn Reduction Potential via VAS Offering
Video Content & MNO Business Models
Spectrum of LBS applications for mobile operators with extended Wi-Fi
Introduction to Mobile VAS and MultimediaAli Saghaeian
This document discusses mobile value added services (VAS) and multimedia. It begins by defining VAS as non-core telecom services beyond standard voice and fax that add value to the core offering. The document then covers key topics around VAS including the importance of VAS for operators given declining voice revenues, how VAS can be classified, key drivers and challenges, the VAS value chain, factors for successful new service launches, and examples of VAS from different operators.
Telecom Operators’ Investment Strategies in the 4th Revenue Growth CurveAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Telecom Operators’ Investment Strategies.
This presentation includes topics such as:
Investing in the 4th Curve
The Telco Challenge: Data Pipe or Smart Pipe
STRATEGY #1: Connectivity Provider
Key digital services in Mobile
STRATEGY #2: Digital Service Provider
Telco Digital Services Opportunities
STRATEGY #3: Digital Service Enabler
Digital Service Model
4-Phase Evolution to Digital Lifestyle Services
Operators’ Investment in the 4th Curve
Future Telecoms Service Business Models
Global Perspectives to Mobile Access and DataAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Access and Data.
This presentation includes topics such as:
Mobile Access Revenue Growth Curves
New Evolving ECO System
Mobile Infrastructure Evolution
4G-LTE Global Service Status
How can 4G Grow the Revenues
Case Studies of Growth in Data revenues
Core Revenue Trends – Mobile Data
Industry Growth Drivers: Mobile Data and OTTs
Mobile Operators' Strategies and Financials in the 4th Revenue Growth CurveAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Operators' Strategies and Financials.
This presentation includes topics such as:
Implications of the 4th wave
Opportunities in the 4th Curve
Opportunities beyond Voice and Data
Case Studied for Revenues from new businesses
4th Curve Application Areas
The four revenue growth curves
Mobile Operator Strategy in the 4th Curve
The Impact of 4th Curve on Operator Financials
ICT and Digital Media Industry
Profitability of business segments
Global Mobile Industry Profit Share
Next Generation Service Platforms for Multimedia and Value Added ServicesAli Saghaeian
Some of the topics covered in this slide deck:
VoLTE: A Catalyst for Transformation
VoLTE vs OTT Voice Call
Next Generation Wi-Fi Calling
Consumer Use Cases for VoWiFi
WebRTC value-added services and Telco use-cases
IMS Underpinning for Next-Gen Telco Services
Virtualization evolution and roadmap - the path to NFV
Mobile Value Added Services (MVAS) is indeed a mounting Industry. In this time of economic recession, this industry stands strong. Investments flowing in this sector are enormous.
Operators’ Positioning as a Digital Lifestyle Solution ProviderAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Positioning as a Digital Lifestyle Solution Provider.
This presentation includes topics such as:
Service Provider Opportunities & Challenges in the New Digital World
Matching the Customers’ Demands
end-to-end ICT service provision
Digital convergence is driving overlaps
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
Steps to becoming a Digital Lifestyle Solution Provider
How to Build a Successful Digital Services Business
Essentials of Being a Digital Lifestyle Player
Applications of Internet of Things (IoT), Big Data and Cloud Services in 4G-b...Ali Saghaeian
Some of the topics covered in this slide deck:
Market Opportunities for Cloud Monetization
Business Model for Big Data
Big Data Monetization and Transformation
Possible Strategies in M2M / IoT / Digital Services
Sigfox: A global network just for things!
Applications for Internet of Things (IoT)
Exploiting 5G for Advanced IoT
Mobile Voice and Messaging: Global Trends and AnalysesAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Voice and Messaging.
This presentation includes topics such as:
Analysis of Growth Curves in Mobile
Telco Voice Standards and Roadmap
Mobile Voice Revenue Growth Curves
Global VoLTE and VoWi-Fi Market
Messaging Case Studies Worldwide
Cannibalization of Voice and Messaging
OTT Messaging Traffic Worldwide
OTT Role in Telco’s Business Revolution
Mobile vas markets, applications, and opportunities third edition - Reports...Reports Corner
Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.
https://www.reportscorner.com/reports/15019/Mobile-VAS-Markets,-Applications,-and-Opportunities---Third-Edition/
Market Positioning as Kids / Family MVNOAli Saghaeian
Please email me "saghaeian [AT] gmail [DOT] com" for any request on MVNO research, consulting and training.
The presentation includes topics such as:
Addressing Kids’ Changing Habits;
Targeting Family / Kids Segment;
MVNO Case Studies & Success Stories;
Business Model & Customer Experience;
Kids Mobile Bundles and Offering.
Value Creation and Customer Experience Management in Mobile VAS for an Enhanc...Ali Saghaeian
Some of the topics covered in this slide deck:
Mapping the Customer Experience and creating Value
Customer experience as an ecosystem play
Top business and process challenges for customer experience programs
Deepen engagement over the lifecycle of the customer
Importance of Self Service in better customer experience
Objectives for Customer Experience Management (CEM)
Comparing Traditional Customer Service vs. Next Gen Proactive Support
The document discusses the potential areas ("A to Z") for value-added services (VAS) in the Indian telecom sector. It outlines various categories like astrology, apps, browsing, content, cricket, dating, devotion, education, games, gambling, health, infoentertainment, jokes, knowledge, location-based services, microcommerce, music, news, networking, pricing models, quizzes, radio, religion, search, ticketing, TV, utilities, vernacular services, widgets, youth-based apps, and more that could be targeted by VAS. It emphasizes that rural markets, sachet pricing models, and localization will be important to drive the next phase of growth in the sector
Changing Telecom trends with VAS- Value Added ServicesMahindra Comviva
Service assurance is the systematic process of maintaining & improving the service quality provided to customers. It ensures that services offered over networks deliver an optimal subscriber experience.
Read more: http://www.mahindracomviva.com/services/managed_services/managed-vas-services.htm
I presented at a recent sales conference for a large security / IT solution provider on the evolution of the telco industry and the role security and protection plays in that evolution.
In summary: customer data, trust, security and protection are critical for operators to get right in this emerging environment.
Operators need an integrated security and protection layer, not point solutions for each service as is the case today. Protection from malware across all network services e.g. IP, SMS, MMS, WAP push, widgets, apps, etc. Protection in the network, in devices and in services.
SDP vendors need integrated security solution across network, services and end-points, which means a partnership with security / IT providers is key. Its a rapidly growing problem as its a highly profitable and more importantly safe criminal business compared to drugs smuggling or prostitution; hence a specialist security/protection partner is essential.
Developing Value Added Services (VAS) and Product Roadmap for Telecoms OperatorsAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Developing Value Added Services (VAS) and Product Roadmap.
This presentation includes topics such as:
Reference framework for VAS product and platform launch
VAS customer value proposition (CVP) design
Service Management Life Cycle
VAS categorization for different business models
VAS function in the organization
Sample VAS Product Descriptions
The framework and Principles to design the product roadmap
Developing Product Ideas and shortlisting for future development
Template for Operator’s 5-year Product Roadmap
Sponsored Call-Another Leg of Mobile Marketingkubilayekmekci
This document discusses revenue generating value-added services (VAS) solutions for mobile operators, focusing on mobile advertisement and sponsored calls. It notes that competition among operators is causing pricing challenges and existing VAS services are saturated. Sponsored calls are presented as another form of mobile advertisement that allows advertisers to sponsor subscribers' phone calls in exchange for listening to advertisements. The document outlines different methods for implementing sponsored calls and compares the methods. It also describes the key players and roles in the sponsored calls ecosystem, including advertisers, agencies, aggregators, and mobile operators.
VAS Content and Service provider in BangladeshShariful Islam
This is short report of VAS Content & Service provider in Bangladesh. Bangladesh regulatory status. You can find present and future VAS and its value chain. Challenges for starting this businesses.
Mobile value added services (VAS) are growing rapidly and enhancing the utility of mobile phones, assuming significant importance in the mobile industry. To shape the future of the industry, VAS will require creative and innovative approaches. The document discusses worldwide growth in mobile data service revenues and non-voice revenues across different countries. It also outlines some basic and special VAS currently offered by Azercell and proposes ideas for the future of VAS, including mobile commerce, mobile governance, mobile health, and mobile education.
Status Paper on how companies in the telecom sector need to change their business approach to tackle the convergence of services, while being sensitive to pricing considerations in the high-volume emerging market of India. First presented in November 2006
MVAS (mobile value-added services) provide various benefits to different groups in India. For a housewife, MVAS allows participation in talent shows via SMS. For students, MVAS enables downloading music and updating social media. And for farmers, MVAS provides important information like market rates on their mobile phones. The document discusses how MVAS is changing the landscape in India by connecting rural areas and providing entertainment. It is estimated that MVAS will contribute over 10,000 crores to operators' revenues in India in 2010 as the market continues to grow significantly with the introduction of 3G networks and more affordable smartphones.
Rajesh jain 2 g business and technology for value added servicesRajeshJain2G
The document discusses Osiyan, a technology company that provides value-added services to telecom operators. It details Osiyan's promoters who have over $3 billion in combined annual revenue. Osiyan has developed technology platforms and solutions in-house covering USSD, SMS, voice, mobile commerce, and applications. They have deployed solutions for over 40 operators in 22+ countries and provide services to several corporate clients.
The Indian telecom industry has grown rapidly in recent decades due to liberalization and increasing competition. The mobile subscriber base has increased from 13 million in 2003 to over 165 million in 2007. While this growth has increased industry revenues, it has also decreased operator margins and average revenue per user (ARPU). As voice services become commoditized, operators are looking to mobile value added services (MVAS) as an important new revenue stream. MVAS revenues in India are expected to grow from $43.8 million in 2004 to $348.8 million in 2009. The MVAS industry value chain includes content creators, aggregators, technology providers and operators. Currently operators receive the largest revenue share of around 60%, but this is expected
Offering Rich Communications Services (RCS) as a Multimedia Application to co...Ali Saghaeian
Some of the topics covered in this slide deck:
Drivers for RCS adoption
RCS to provide competitive like-for-like services as OTT
Providing promising business opportunities for RCS based services
RCS based business model, creating additional revenues for telco operators
RCS-e to VoLTE evolution
RCS Monetization Options
RCS/VoLTE to provide a Platform for Contextual Communication Services
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
Vietnam Operator Subscription Trends
Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
Vietnam Mobile Technology Split
Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
Vietnam OTT Overview
Value added service (VAS) provider failures: insights from VAS product companiesBrowne & Mohan
Dr TR Madan Mohan, Managing partner addressed Network of ICT Entrepreneurs and Enterprises (NITEE), under the aegis of Foundation for MSME Clusters (www.msmefoundation.org), New Delhi on 27th August 2010 regarding “Value added service (VAS) provider failures: insights from VAS product companies”.
1. Voice-based services (VAS) currently make up 7-10% of total telecom revenue in India, with digital music services accounting for 35% of VAS revenue.
2. Half of mobile users in India have ultra-low-cost handsets and 30% have used caller tune services, but VAS is currently limited to urban areas driven by entertainment content.
3. Rural India presents a major opportunity for VAS through services like IVR and mobile payments, but developing content in various local languages and dialects is challenging.
This document provides an overview of mobile trends in Vietnam in Q3 2016. It summarizes that Android devices make up the majority of the market in Vietnam. Popular messaging apps include Zalo, Facebook Messenger, and Viber. Video streaming is growing rapidly, with the top content being funny videos and live streams. Mobile games and apps in the technology category are the most popular downloads. Mobile advertising spending is increasing significantly as a percentage of total digital ad spending. Common forms of mobile payment in Vietnam include cash on delivery, QR payments, and mobile banking.
Unlock your Digital Content & Expand beyond your Website3scale
You're struggling to increase your customers/users base?
You're spending tons of money on SEO and SEM?
You've heard of web services and API but don't really know what it is about?
Discover the added-value of APIs and of managing it: make your digital content ubiquitous!
Understand the API business case thanks to the Wine.com success story.
Iag api management architect presentationsflynn073
This document provides an overview of the API economy and IBM API Management. It discusses the growth of APIs and how they allow organizations to open up assets and data for new business channels. The document then defines what a business API is and provides examples. It discusses how APIs have evolved from SOA services and provides public API examples from the insurance industry. The rest of the document discusses IBM API Management, including its architecture, key capabilities, deployment options, and how to structure an API initiative.
APIs and Beyond - Open Distribution PlatformsMartin Tantow
Not having an API today is like not having a website in the 90s. Open APIs are a no-brainer in the IT landscape of 2010. However I'd like to share some thoughts on what I believe is next. Will we still be talking about APIs, API management, etc in a few years from now? What role do APIs play in a multi-channel distribution play?
The document discusses IBM API Management and the API economy. It begins by explaining how adoption of cloud, analytics, mobile and social computing is forcing organizations to open up their IT assets through APIs to new business channels. It then provides examples of public APIs from different industries. The document discusses how APIs can help companies extend their reach and open new markets by allowing external developers to leverage their assets. It also outlines some potential API use cases a company could explore, such as internal mobile app development, partner integration, public comparative apps, social integration, and device/wearable integration. Finally, it presents IBM's approach to enterprise architecture for digital transformation using APIs, events, services and systems of insight, engagement and record.
The document discusses a field service management platform called ServiceFirst. It provides organizations with a unified platform to manage their aftermarket service across the entire service ecosystem. Key features include real-time field insights, remote expert collaboration, predictive analytics, and unified customer journeys. The platform helps organizations address challenges like inefficient processes, subpar service performance, and revenue leakage. It can be used across various industries to improve service delivery and customer experience.
Top Mobile App Trends Changing Technology and Evolution of Customer's Expecta...Hepto Software Company
The rise of mobile apps has made life simpler, as customers can now purchase products from their favorite companies with a few taps on their phones. People are spending more time on mobile apps, with an average of 4.2 hours being spent on them daily, which is a 30% increase from two years prior.
The document discusses mobile applications and the opportunities they present for digital consumers and businesses. It introduces Flypp, a white labeled mobile application platform that empowers mobile operators to monetize digital consumers through experiential applications. Flypp provides a rich application portfolio, ecosystem management, and application retailing and marketing support. It allows operators to launch a universe of applications to their customers across multiple devices.
APIdays Singapore 2019 - Securing Value in API Ecosystems, Ajay Biyani, Head ...apidays
The document discusses how ForgeRock can help enterprises secure value in an API connected ecosystem by building trust for consumers through convenience, choice, and visibility while delivering personalized experiences. Standardized APIs offer opportunities for enterprises to extend capabilities and meet customer needs across segments, while connecting customers seamlessly and safely to partner offerings can enhance customer experience and create new revenue streams. ForgeRock supports securing the value of API ecosystems by addressing authentication, authorization, consent, and API security across internal and external sources through a comprehensive identity platform.
Chet Kapoor's opening keynote address at I Love APIs London 2016. Like the three industrial revolutions before it, the fourth brings technology advances and culture change as people adapt to live and work in new ways. The promise is huge and the need to move fast and adapt quickly to change is paramount.
This document discusses the opportunities for telecommunications companies to leverage their network capabilities through APIs and enable the development of new applications and services. It notes that while app stores themselves do not generate significant revenue, Web 2.0 applications could benefit from access to telecom capabilities like voice, messaging and location. The document examines different API approaches and the views of developers and operators on third party access. It concludes that telecoms should focus on enabling the right capabilities for specific high-value niches rather than just messaging and location or chasing the long tail of developers.
Evolution of Mobile Messaging: The Next Web Conference Europe 2015Nexmo
Chris Moore is head of Nexmo's Chat App API business, where he leads global strategy and partnerships with the global messaging apps. In this presentation, Chris will discuss the future of A2P (Application-to-person) messaging, the decline of P2P (Person-to-person) messaging, and how messaging apps will soon be avenues for brands to reach customers.
The document discusses how cloud services are evolving to meet new demand patterns and security models needed for cloud computing. APIs are replacing user interfaces as the core of the cloud economy. Surge-driven demand requires APIs that can scale and be customized for different clients accessed from any device. To help with crises like Haiti, volunteers could help onboard IT leaders, infrastructure could be donated, and a registry of crisis APIs could be established. For future crises, best practices should be documented and cloud providers could donate infrastructure and application platforms.
Independent review of telecom ap is pre conference workshopAlan Quayle
The document provides an overview of an independent review of telecom APIs. It includes summaries of four presentations: Alan's presentation discusses why telcos need APIs, common API strategies, and predictions about the telecom industry. Luis' presentation features details on the APIDAZE API and case studies. Jean's presentation is about the RestComm platform and a health case study. Sam's presentation provides information on Tropo products and case studies. The document emphasizes that the value of APIs is in the services delivered, not the APIs themselves, and that telecoms need to work with developers to create new services and applications.
The document discusses the transition from traditional on-premise software to cloud computing platforms, highlighting the benefits of Software as a Service (SaaS) and Platform as a Service (PaaS). Key benefits include multi-tenancy, automatic upgrades, flexibility to customize without upgrades, and focusing on innovation instead of infrastructure. The trend is accelerating, with many large companies and developers choosing cloud platforms over traditional models for agility, lower costs, and faster development.
An Overview on IBM MobileFirst Platform v7ibmmobile
Mobile first applications allow you to turn every interaction into an opportunity to deliver value. Whether they help you to create deeper engagement with your customers, enable your employees to work more productively, or connect you to your ecosystem of partners, the application is often the first point of contact and it must allow users to take action anytime and anywhere. How do you rapidly and cost effectively deliver a portfolio of enterprise mobile applications? Explore with us how you can meet and exceed customer expectations and business requirements with a standards-based, mobile first application platform and an agile, integrated mobile DevOps strategy that helps you develop, connect, manage and secure mobile apps with unmatched speed and agility.
Lean about what's new in IBM MobileFirst Platform v7. http://ibm.co/1L1SttH
IBM Mobili First - IBM Business Connect QatarPut your business in motionDalia Reda
1) The document discusses how mobile trends are impacting businesses and provides 5 key mobile trends with implications for enterprises.
2) It outlines IBM's mobile offerings including the MobileFirst platform, which allows organizations to quickly develop and deploy mobile apps across platforms while connecting apps to enterprise data.
3) The MobileFirst platform provides tools for building, testing, managing, securing and distributing mobile apps from IBM and partners across industries.
GetJar is a global app distribution platform that has delivered over 8 billion app downloads since 2010. It provides developers access to its 25 million unique users across over 190 countries through its own distribution network and partnerships reaching over 75 million additional unique users. GetJar offers developers performance-based advertising tools to promote their apps and acquire new users cost-effectively, as well as analytics to optimize campaigns and monetization support through in-app ads, purchases, and other models. Several major companies like Google, Yahoo, and Zynga have successfully used GetJar's services to reach massive global audiences.
GetJar is a global app distribution platform that has delivered over 8 billion app downloads since 2010. It provides developers tools to distribute, monetize, and analyze apps across over 190 countries and 2500 phone models through its own network and partnerships reaching over 75 million unique users. Key services include free organic downloads, paid acquisition through an auction-based pay per download program, mobile site shortcuts to reach all phones, social integration with Facebook, and analytics. Successful clients include Google, Yahoo, Zynga, and others that have achieved millions of downloads through GetJar's global reach and monetization tools.
Independent Review of Telecom APIs (pre-conference workshop at Telecom API Ev...Alan Quayle
Review of Telecom API market, pre-conference workshop at the Telecom API Event, 7-9 October. Covering: Home Truths, Market Situation, Why Do We Need Telecom APIs, Reality Check: AT&T, Telus, Etisalat, Telecom Italia, Telefonica, Verizon, Turkcell, Mapping the Landscape, Building the Telecom Application Developer, Landscape, The Litany of Excuses
The Internet of Things solutions deliver real impact to the enterpriseLogMeIn
This webinar explores the real potential for positive impact that IoT technology and integration can have on functional business areas of companies such as product design/development, finance, customer service, operations, sales and marketing. Key benefits include gaining a deeper understanding of the IoT, its framework, and how it opens opportunities for new capabilities across the enterprise. Andy Castonguay, Principal Analyst at Machina Research, and Sean Lorenz, Technical Product Marketing Manager at Xively, give insight into how IoT solutions have evolved and their potential to impact multiple facets of enterprise strategy.
Similar to Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia Applications (20)
The Internet of Things solutions deliver real impact to the enterprise
Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia Applications
1. Exploring Mobile Apps Categories
and Successful Mobile VAS
and Multimedia Applications
By ALI Saghaeian
Chief Analyst & Consultant
Telecoms, IT and Media
Ali.Saghaeian [at] gmail.com
2. Objectives
• What are different Mobile App Categories &
Functions
• Reviewing Successful Mobile VAS and Multimedia
Applications
• How to boost the consumption and increase
revenue monetization streams
• What APIs can Telcos offer
• Which Enterprise Apps are being Deployed/Used
• Pros and Cons for Providing Mobile Apps
Ali.Saghaeian [at] gmail.com
3. Agenda
• Communications as an important part of
smartphone usage
• Mobile data: traffic share by application type
• Operators’ Mobile App Functions
• Boosting consumption and increasing revenue
monetization streams
• Top APIs operators could implement
• Case Study: Network API Platform
• Making the most of enterprise apps
Ali.Saghaeian [at] gmail.com
4. Communications remains an important part of
smartphone usage... but its role is diminishing
Average time per day spent using various functions and apps on smartphones
[Analysys Mason and Nielsen, 2014]
Ali.Saghaeian [at] gmail.com
5. Mobile data: traffic share by application type
In 2014 video already represented almost half of the whole data traffic,
and for 2020 the percentage share is expected to increment
Browsing and audio do not affect much on the network traffic and social
networks are expected to keep the same traffic share (around 15%)
Ali.Saghaeian [at] gmail.com
6. Consumers continue to use apps
Penetration of top five communications apps in selected countries (smartphone owners only),
July/August 2015
Source: Analysys Mason - 2015
France Germany Spain UK USA South Korea
Skype Messenger WhatsApp SnapChat iMessage
Ali.Saghaeian [at] gmail.com
7. Composition of online communities changes
with penetration
Source: Analysys Mason - 2015
Average number of comms apps used, by age, Europe/USA/S Korea
Indicative usage of different comms apps in Spain Questions: various; n = 8270 0 0.51 1.52 2.53 3.518–24 25–34 35–44 45–54 55–64 65+ Average number of apps WhatsApp App communities in Spain 29%23% 33%Skype Facebook Messenger Snap Chat iMessage Viber LINE
Ali.Saghaeian [at] gmail.com
10. Operators should be looking for growth in
consumer attention and identifying
service/partnership opportunities
Penetration of apps by category, and corresponding growth between 2011 and 2013;(2011: n =1079; 2013:n =1596)
Social
networking
Productivity
Gaming
TV and
video
Commerce
Music
Financial
services
Health
Addressable market growth
Percentage of panellists
Penetration: 2011 2013 Growth
Ali.Saghaeian [at] gmail.com
11. Create new opportunities to boost the consumption
and increase revenue monetization streams
Case of Telecom Malaysia
Ali.Saghaeian [at] gmail.com
12. Can operators leverage the native interface
as a platform?
Time spent on smartphones by interface type [Source: Analysys Mason and Nielsen, 2015]
SK Telecom’s T-Phone 2.0 service
• Taxi apps
• Job search
• Used goods
• Restaurant apps
Third-party APIs
Internal APIs
• Real-time usage
• Directory services
Enhanced dialler experience
• Group calling
• Video calling
• Improved address book
• Safe-call feature
• Message pop-up (dialling)
Interface
Native dialler/SMS Device functions
Browser
Apps
Ali.Saghaeian [at] gmail.com
14. What APIs can Telcos offer?
Capabilities Opportunities
Telco API
internal systems
billing, rating, charging
lower operational costs
payment services
calling identity and security
location
customer insight
customer profile
cloud call centers
enterprise cloud
messaging
device
CRM
VAS
personalization
hypervoice
communication enabled
business processes
directory fraud management
Ali.Saghaeian [at] gmail.com
15. Top APIs operators could implement
Telco Network APIs market is expected to account for $157 Billion in global
revenues worldwide by 2018 growing at a CAGR of 38% between 2013 and
2018
Source: MindCommerce: Public advertisement for “Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2013-2018”
Click to call, meet me at my number, alerting, etc
Payment across goods & services
USSD in developing markets
Advertising with user profile under customer control
Presence & location enabled call centers
Number provisioning
Messaging enabled customer service & business
processes
Other (Directory services, IVR, M2M, etc)
Ali.Saghaeian [at] gmail.com
16. Helping developers deliver the right
applications on the right device to over 100
Million customers
Case of AT&T Developer Program
•Online API Platform, AT&T ARO, Development Resources, Device Specs, SDK and Tools.
•Community and Support Live Chat, Forums, Webcast, Tech Support
•Events and Contests Developer Summit, Hackathons, Contests, Fun events
Access to all site information $99 gives you full access to all APIs , and One Million API-points per month. Example: 750K Speech API transactions per month without any additional cost. Diagnosis tools that help you efficiently implement apps that run faster. Sample code and Toolkits that simplify the integration, and speed-up your development. Development Tools Tons of Resources
Free Membership
Ali.Saghaeian [at] gmail.com
18. Success Story: In-App Messaging from Mobile
Number (IMMN)
Send texts from the subscriber’s AT&T mobile number – and
keep users engaged in your app
No other U.S. carrier offers the ability to send SMS and MMS from a 3rd party site
to the mobile number of the sender – and have the message sent from the
subscriber’s mobile number.
Ali.Saghaeian [at] gmail.com
20. Overview of Orange API offers AMEA
priorities for 2015
Evolution of Orange Money into a Digital payment solution open to a selection of partners
Orange Money API
Evolution of Bulk SMS into a self-service, multi-country product allowing developers to easily send SMS to all Orange countries
SMS A2P API
Evolution of Premium SMS into a Digital payment solution, directly connected to Prepaid and Postpaid Orange accounts
Carrier Billing API
Multi-country USSD shop , open to partner services on a dedicated short code in a Kiosk model, and accessible through APIs
USSD Shop API
Ali.Saghaeian [at] gmail.com
21. Open API Hackathon – ideas summed up:
Case of Orange
Ali.Saghaeian [at] gmail.com
22. Development of new services: Case of
Orange
34
Connected
devices
Internet of
Machines
Internet of
Objects
IoT API
Data Operator API
IoT API
Data Operator API Data Operator API
Orange is working on a data powered open platform for the development of
new services for enterprises and the mass market : Orange Datavenue
Smart Data Aggregation Platform
Enterprises Data Open Data
Data
Data Cloud Storage
Data Connectors
Privacy
Authentication
User Profile
Rules Management B2B
B2B2C
Developers
IOT data aggregation platform
Liveobjects
Flexible Data
Secured & isolated environments
Ali.Saghaeian [at] gmail.com
24. Service Exposure: APIs catalog & billing
models
Telecom Italia’s update on Network API Platform
Ali.Saghaeian [at] gmail.com
25. Making the most of enterprise apps:
managing the full lifecycle
Deploy
Monitor
Fix
Analyze
Update / retire
Users
Time
Frequency
Activities
Crashes
Bugs
Tack usage in real time
Push OTA
Discover in enterprise app store
Apply learning
Wipe
Off-board
Ali.Saghaeian [at] gmail.com
26. Which Enterprise Apps are being Deployed/Used
within Asian Telecom Operators?
* Doc sharing and E-mail are viewed as critical
apps accessed from tablets/smartphones
Web Conferencing
CRM and Business Intelligence
Social Media
Collaboration
Video Conferencing
Voice Based Apps (Softphones)
Email
Documents and File Sharing
Ali.Saghaeian [at] gmail.com
27. How Many Enterprise Mobile Applications are
being Deployed by Asian Telecom Operators?
85% deploy at least 1 app; 38% deploy between 1 to 10 apps
None
One to five
apps
Six to 10
apps
11 to 19
apps
20 to 49
apps
50 or more
apps
Don’t know
Current Apps
New Apps During Next 12 months
Ali.Saghaeian [at] gmail.com
28. Who Are the Users of Enterprise Mobile Apps?
90% of all users have access to mobile apps, although it started with Office
management, it has spread to Sales and delivery personal
Office
management
(e.g. personnel
in managerial
or executive
roles)
Mainstream
office workers
(e.g. analysts,
professionals,
administration,
etc.)
Field sales
personnel
Field service or
delivery
personnel
Other
Ali.Saghaeian [at] gmail.com
29. Pros and Cons for Providing Mobile Apps to
Operators’ Employees
Companies deploy mobile apps for efficiency and productivity gains.
The strongest adoption barrier continues to be data security worries.
More efficient business
processes
More productive employees
To keep up with our
competition
To establish a competitive
advantage
To make more money
Results in cost savings
To enhance customer
engagement
Enables more employee
collaboration
More satisfied employees
Data security concerns
High cost
Back-office integration
concerns
No real business need
Lack of executive support
Unclear ROI
Lack of internal resources
Resources toselect app(s)
Mobile device issues
Worker resistance
Ali.Saghaeian [at] gmail.com