SlideShare a Scribd company logo
Presentation
Redesign Case Study
            ®
for Holzwerk Interiors
Holzwerk is a CUSTOMIZED INTERIOR company that has
its strengths in innovation and adoption of the latest
concepts in interior designing.

The company deploys a team of talented designers
who are up-to-date with developments in this field,
possessing a quick and thorough grasp of ideas and
possibilities.
What we got.
A PowerPoint presentation with         Lots of bullet points
  lots of content but no story    Every slide had a bulleted list




    Images embedded              A typical template within which
     in a flash slideshow            everything was placed

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What we did.
Weaved a story
         around their
            purpose.




“
Cognitive scientists have shown that when we
tell a story, our face becomes more
animated, our arms and hands gesture more,
our posture improves and our voice gets
stronger. It other words, you express yourself
perfectly when you tell a story. So we
converted a typical presentation into a story,
a story about the company, its achievements
and its mission.
Before
Before




After

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This proposal summarizes a marketing campaign for Singapore WISH, a new baked goods product. The objectives are to increase awareness of the brand and drive purchases. The budget is S$300,000 for 3 months. The target audiences are tourists visiting Singapore and Singaporeans who travel frequently. The campaign will use non-traditional media like online and out-of-home to spread awareness and tell the cultural origins of the snacks. Ads will position Singapore WISH as the perfect accompaniment for afternoon tea and as a premium gift. Evaluation will measure sales, key metrics, and media coverage after the campaign.

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“
Dumped the
bullet points.   Senior Psychology Lecturer Dr Chris
                 Atherton mentions that your brain is
                 simultaneously      thinking,  perceiving,
                 paying attention, and learning—or not,
                 especially if you’re bored. Bullet points
                 are attention drains, so we removed
                 bullet points from almost all slides, using
                 them only sparingly so that the
                 audience’s       attention    could      be
                 channeled to the company’s portfolio.
Before
Before




After
We let the
images do
the talking.




  “
  A picture is usually worth more than a thousand words. We devoted a greater percentage
  of the slide space to images so that the presentation looked like one huge portfolio.
  Accompanying text was short and precise so that the audience could pay greater attention
  to their work.

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Prezly is a platform that helps companies connect their content with influencers across audiences and brands. It streamlines workflows for internal and external communications teams. Prezly allows users to build beautiful newsrooms to publish stories, create stunning stories with multimedia assets, target specific audiences by organizing contacts, and distribute stories through personalized emails and social media with just one click.

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www.effectworks.com
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EW Case Study - Holzwerk Interiors

  • 1. Presentation Redesign Case Study ® for Holzwerk Interiors
  • 2. Holzwerk is a CUSTOMIZED INTERIOR company that has its strengths in innovation and adoption of the latest concepts in interior designing. The company deploys a team of talented designers who are up-to-date with developments in this field, possessing a quick and thorough grasp of ideas and possibilities.
  • 4. A PowerPoint presentation with Lots of bullet points lots of content but no story Every slide had a bulleted list Images embedded A typical template within which in a flash slideshow everything was placed
  • 6. Weaved a story around their purpose. “ Cognitive scientists have shown that when we tell a story, our face becomes more animated, our arms and hands gesture more, our posture improves and our voice gets stronger. It other words, you express yourself perfectly when you tell a story. So we converted a typical presentation into a story, a story about the company, its achievements and its mission.
  • 9. “ Dumped the bullet points. Senior Psychology Lecturer Dr Chris Atherton mentions that your brain is simultaneously thinking, perceiving, paying attention, and learning—or not, especially if you’re bored. Bullet points are attention drains, so we removed bullet points from almost all slides, using them only sparingly so that the audience’s attention could be channeled to the company’s portfolio.
  • 12. We let the images do the talking. “ A picture is usually worth more than a thousand words. We devoted a greater percentage of the slide space to images so that the presentation looked like one huge portfolio. Accompanying text was short and precise so that the audience could pay greater attention to their work.