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Understanding CLOUD
• Perception about Cloud
• Evolution of Computing
• Could Computing Views & Definition
• Cloud Services
• Types of Clouds
• Cloud Success Stories
• Cloud Brokers & Types
• Functions of Cloud Brokers
Agenda
Cloud computing is simply a buzzword
used to repackage grid computing and
utility computing, both of which have
existed for decades.”
Cloud Computing – Whatis.com
Applying
computers
the resources
in a network to
of many
a single
problem at the same time - usually to a
scientific or technical problem that
requires a great number of computer
processing cycles or access to large
amounts of data
SETI (Search
Intelligence)
for Extraterrestrial
Over view of Grid Computing
Grid Cloud
Underlying concept Utility Computing Utility Computing
Main benefit Solve computationally
complex problems
Provide a scalable
standard environment for
network-centric
application development,
testing and deployment
Resource distribution /
allocation
Negotiate and manage
resource sharing;
schedulers
Simple user <-> provider
model; pay-per-use
Domains Multiple domains Single domain
Character / history Non-commercial, publicly
funded
Commercial
Utility computing is the packaging of computing resources, such as computation
and storage, as a metered service similar to a traditional public utility (such as
electricity, water, natural gas, or telephone network)
Grid, Utility, Cloud Computing,
Evolution from Grid to Cloud Computing
1980s 1990s 2009 Today
1970s
5th Generation Of Computing
Evolution of Computing,
Cloud Computing Definition
Executive
“A buyer centric view of technology where applications
are available, through purchase, rental or even
development, wherever and whenever”
-----------------------------------------------------------------------------------
CFO
“An approach to consume technology in a pay-as-you-
go model where consumers only pay for what they use”
-----------------------------------------------------------------------------------
CIO “A comprehensive virtualization model for technology
from infrastructure through application delivery”
Cloud computing is all of these things!
Perception of Cloud Computing,
Cloud computing is Internet-based computing, whereby shared resources,
software and information, are provided to computers and other devices on-
demand, like the electricity grid.
--- Wikipedia
Definition of Cloud Computing,
• On demand self service
��� Ubiquitous network access
• Location independent
• Resource pooling
• Rapid Elasticity
• Pay per use
Features of Cloud Computing,
Cloud Services Definitions (XAAS)
Cloud Services
• Everything as a Service (EaaS, Xaas, *aaS)
is a concept of Software components across
the network
• It is a sub sect of Cloud computing
• Most popular being SaaS
Many service types try
computing
• to re use cloud
XAAS
• Most common types are:
– IAAS
– PAAS
– SAAS
• Other Services are:
– DAAS
– NAAS
– CAAS
Cloud Services
Major cloud computing services
Major Cloud Computing Services
•
•
SAAS – Software as a service
The application itself is provided
by service provider
Examples:
– ENTERPRISE: SalesForce.com,
WebEx, Officelive
– USER MAIL: gmail, Hotmail, Yahoo
– USER PICS: flickr, picasa
SAAS
IAAS (Infrastructure as a service)
• Offers capacity for rent, basically hosted data
centers and Servers
An evolution of web site and server hosting
services provided by VPS
•
Examples:
– Verizon's CAAS (Computing as a service)
– AT&T (Hosting & Storage)
IAAS
PAAS (Platform as a service)
• Platforms enable application developers to host
their services
Example:
– Google’s AppEngine
PAAS
A Simple Service Map
A simple service map
NAAS – Network as a service
• Provides global network capacity like
CDN’s ( Content Delivery Network)
Example, known video CDN’s like
– Akamai
–
–
Limelight
L3
– Amazon CloudFront
CDN: Usually a hosting service who has multiple servers that can
provide the endpoint connection for your stream users
NAAS
DAAS: Data as a Service
• A service or web service provides access and
analytics around a set of propriety set of
aggregated data
Example:
–
Salary.com – Collects data from users and
sells the same to companies
DAAS
CAAS (Communication as a service)
• Is a type of enterprise communications
where third party vendor manages
Hardware and Software required for VOIP
Example:
– IP-Centrax a remote PBX
CAAS
Service Maps
Service maps
Cloud Types
• Private
• Public
• Hybrid
Services are delivered to the
client via internet from third party
service provider
Example:
– Amazon
Public cloud
These services are managed and provided with in an organization
characterized by less restriction on bandwidth fewer security restrictions
and legal requirements compared to public cloud
Example:
– HP Data centers
Private cloud
Public Vs Private
It is a combination of services provided by the Private and public cloud
Example:
– ERP in private cloud
– Sales & Email in public
Hybrid Clouds
Map of Players in the Industry
Left Side
• Cloud Providers - vendors who provide server hardware in commodity form, as a
virtualized cloud
Cloud Deployment - solutions surrounding the deployment of applications to a
virtualized cloud
Virtual Appliances - packaging and virtualization format solutions for provisioning
applications into a cloud
Topology Management - solutions focused on the coordination of many virtual
appliances (app, DB, network) in the cloud to form a full deployment
Billing, Contract Management - solutions that provide metering, billing, pricing, and
contract management to help charge for use of a system
Security - solutions focused on solving security requirements in these markets
Data - services that deliver/retain data for applications
Hosters 2.0 - Hosting Service Providers with SaaS focus. Perhaps a controversial
grouping and impossible to define, these hosters tend to appear over and over in
these markets
Nerd Stuff - geeky topics fall into this category. MapReduce is mechanism for solving
large computing tasks, like Google Search indexing
•
•
•
•
•
•
•
•
Legend of left side
Right Side
• On Demand Apps - the heart of the SaaS market, only a few depicted here
but we could add "...and a cast of thousands". These are the end application
products offered for consumption in a SaaS model
• Integration as a Service - service solutions that help in integrating multiple
systems, possibly multiple SaaS systems
• Content as a Service - hosted content repositories
• BPM and Workflow - service based offerings for managing workflow and
process
• Platform as a Service - incarnations of the PaaS concept
Legend of Right side
• Cloud Providers
– Amazon EC2
– IBM Blue Cloud
– Joyent
– GoGrid
– SunGrid
• On Demand Apps
– Oracle On Demand Apps
– Salesforce SFA
– Netsuite ERP
– Google Apps
• Integration as a Service
– Boomi
– Mule OnDemand
– OpSource Connect (OSB)
– Amazon SQS
– Microsoft BizTalk Services
Content as a Service
– SpringCM
– Clickability
– Xythos OnDemand
– GoogleBase
• BPM and Workflow
– ProcessMaker
– BPM as a Service
•
–
–
–
Appian Anywhere
Skemma
Intensil
• Platform as a Service
(PaaS)
– Bungee Labs Connect
– Etelos
– Coghead
– Google App Engine
– Intuit QuickBase
– Salesforce force.com
– LongJump
– Apprenda SaaSGrid
– Oracle SaaS Platform
• Cloud Deployment
– Virtual Appliances
• Packaging
– rPath
– CohesiveFT
• Formats
–
–
–
–
VMWare
Xen
Parallels
BEA Weblogic Server VE
– Topology Management
– 3Tera AppLogic
– Elastra Cloud Server
• Billing, Contract Mgmt
– OpSource/LeCayla
– Aria
– eVapt
– Amazon DevPay
– Zuora
• Security
– OpenID
– OAuth
– Security as a Service
– Ping Identity
Storage as a Service
• Data
–
–
–
–
Amazon S3
Box.net
Google Base
– Database as a Service
– Amazon SimpleDB
– Trackvia
– Microsoft SSDS
• Hosters 2.0
– OpSource
– Jamcracker
– Rackspace
• Nerd Stuff
– MapReduce
– Apache Hadoop
– Google MapReduce
Cloud Computing Success Stories
Cloud success stories
Cloud Success stories -2
Cloud success stories
Cloud Brokers
Cloud Brokers
"The future of cloud computing will be permeated with the
notion of brokers negotiating relationships between providers
of cloud services and the service
Enhancement will include managing
customers.
access to
[...]
these
services, providing greater security
completely new services."
or even creating
— Frank Kenney
Cloud Brokers
• With a plethora of cloud providers, each with a their own
API/set of services/pricing model/etc it would be quite
cumbersome for the end-user to programmatically
access each service
• The cloud broker creates the layer of abstraction
between the user and providers so that the end users
can see one cohesive view of all of the services
Need for Cloud Brokers
• Cloud Service Intermediation: Building services atop
an existing cloud platform, such as additional security or
management capabilities.
• Aggregation: Deploying customer services over multiple
cloud platforms.
• Cloud Service Arbitrage: Brokers supply flexibility and
“opportunistic choices” – and foster competition between
clouds.
Types of Cloud Brokers
A cloud broker provides a single interface through which
you can manage multiple clouds and share resources
across clouds.
A cloud broker provides the following capabilities:
– Single interface for interacting with multiple clouds
– It operates outside of the clouds it controls and monitors those
clouds
– It detects cloud failures and reacts in some appropriate way to
those failures
– It can move infrastructure elements from one cloud (public or
private) to another
Functions of Cloud Brokers
Company Specializes In
A Cloud solution provider offering solutions using
SalesForce.com, Amazon, Google
Offers Cloud based technology solutions to Mid-
sized and Enterprise companies
Provides solutions for Salesforce, Netsuite,Taleo,
Quickbooks, Microsoft Dynamics, Zuora,
EDI/Supply chain, Peachtree, Rightnow users
delivers global B2B e-commerce integration
solutions
Cloud Brokers – Sample
Conclusion

More Related Content

Evolution of the Cloud.pptx

  • 2. • Perception about Cloud • Evolution of Computing • Could Computing Views & Definition • Cloud Services • Types of Clouds • Cloud Success Stories • Cloud Brokers & Types • Functions of Cloud Brokers Agenda
  • 3. Cloud computing is simply a buzzword used to repackage grid computing and utility computing, both of which have existed for decades.” Cloud Computing – Whatis.com
  • 4. Applying computers the resources in a network to of many a single problem at the same time - usually to a scientific or technical problem that requires a great number of computer processing cycles or access to large amounts of data SETI (Search Intelligence) for Extraterrestrial Over view of Grid Computing
  • 5. Grid Cloud Underlying concept Utility Computing Utility Computing Main benefit Solve computationally complex problems Provide a scalable standard environment for network-centric application development, testing and deployment Resource distribution / allocation Negotiate and manage resource sharing; schedulers Simple user <-> provider model; pay-per-use Domains Multiple domains Single domain Character / history Non-commercial, publicly funded Commercial Utility computing is the packaging of computing resources, such as computation and storage, as a metered service similar to a traditional public utility (such as electricity, water, natural gas, or telephone network) Grid, Utility, Cloud Computing,
  • 6. Evolution from Grid to Cloud Computing
  • 7. 1980s 1990s 2009 Today 1970s 5th Generation Of Computing Evolution of Computing,
  • 9. Executive “A buyer centric view of technology where applications are available, through purchase, rental or even development, wherever and whenever” ----------------------------------------------------------------------------------- CFO “An approach to consume technology in a pay-as-you- go model where consumers only pay for what they use” ----------------------------------------------------------------------------------- CIO “A comprehensive virtualization model for technology from infrastructure through application delivery” Cloud computing is all of these things! Perception of Cloud Computing,
  • 10. Cloud computing is Internet-based computing, whereby shared resources, software and information, are provided to computers and other devices on- demand, like the electricity grid. --- Wikipedia Definition of Cloud Computing,
  • 11. • On demand self service • Ubiquitous network access • Location independent • Resource pooling • Rapid Elasticity • Pay per use Features of Cloud Computing,
  • 12. Cloud Services Definitions (XAAS) Cloud Services
  • 13. • Everything as a Service (EaaS, Xaas, *aaS) is a concept of Software components across the network • It is a sub sect of Cloud computing • Most popular being SaaS Many service types try computing • to re use cloud XAAS
  • 14. • Most common types are: – IAAS – PAAS – SAAS • Other Services are: – DAAS – NAAS – CAAS Cloud Services
  • 15. Major cloud computing services Major Cloud Computing Services
  • 16. • • SAAS – Software as a service The application itself is provided by service provider Examples: – ENTERPRISE: SalesForce.com, WebEx, Officelive – USER MAIL: gmail, Hotmail, Yahoo – USER PICS: flickr, picasa SAAS
  • 17. IAAS (Infrastructure as a service) • Offers capacity for rent, basically hosted data centers and Servers An evolution of web site and server hosting services provided by VPS • Examples: – Verizon's CAAS (Computing as a service) – AT&T (Hosting & Storage) IAAS
  • 18. PAAS (Platform as a service) • Platforms enable application developers to host their services Example: – Google’s AppEngine PAAS
  • 19. A Simple Service Map A simple service map
  • 20. NAAS – Network as a service • Provides global network capacity like CDN’s ( Content Delivery Network) Example, known video CDN’s like – Akamai – – Limelight L3 – Amazon CloudFront CDN: Usually a hosting service who has multiple servers that can provide the endpoint connection for your stream users NAAS
  • 21. DAAS: Data as a Service • A service or web service provides access and analytics around a set of propriety set of aggregated data Example: – Salary.com – Collects data from users and sells the same to companies DAAS
  • 22. CAAS (Communication as a service) • Is a type of enterprise communications where third party vendor manages Hardware and Software required for VOIP Example: – IP-Centrax a remote PBX CAAS
  • 24. Cloud Types • Private • Public • Hybrid
  • 25. Services are delivered to the client via internet from third party service provider Example: – Amazon Public cloud
  • 26. These services are managed and provided with in an organization characterized by less restriction on bandwidth fewer security restrictions and legal requirements compared to public cloud Example: – HP Data centers Private cloud
  • 28. It is a combination of services provided by the Private and public cloud Example: – ERP in private cloud – Sales & Email in public Hybrid Clouds
  • 29. Map of Players in the Industry
  • 30. Left Side • Cloud Providers - vendors who provide server hardware in commodity form, as a virtualized cloud Cloud Deployment - solutions surrounding the deployment of applications to a virtualized cloud Virtual Appliances - packaging and virtualization format solutions for provisioning applications into a cloud Topology Management - solutions focused on the coordination of many virtual appliances (app, DB, network) in the cloud to form a full deployment Billing, Contract Management - solutions that provide metering, billing, pricing, and contract management to help charge for use of a system Security - solutions focused on solving security requirements in these markets Data - services that deliver/retain data for applications Hosters 2.0 - Hosting Service Providers with SaaS focus. Perhaps a controversial grouping and impossible to define, these hosters tend to appear over and over in these markets Nerd Stuff - geeky topics fall into this category. MapReduce is mechanism for solving large computing tasks, like Google Search indexing • • • • • • • • Legend of left side
  • 31. Right Side • On Demand Apps - the heart of the SaaS market, only a few depicted here but we could add "...and a cast of thousands". These are the end application products offered for consumption in a SaaS model • Integration as a Service - service solutions that help in integrating multiple systems, possibly multiple SaaS systems • Content as a Service - hosted content repositories • BPM and Workflow - service based offerings for managing workflow and process • Platform as a Service - incarnations of the PaaS concept Legend of Right side
  • 32. • Cloud Providers – Amazon EC2 – IBM Blue Cloud – Joyent – GoGrid – SunGrid • On Demand Apps – Oracle On Demand Apps – Salesforce SFA – Netsuite ERP – Google Apps • Integration as a Service – Boomi – Mule OnDemand – OpSource Connect (OSB) – Amazon SQS – Microsoft BizTalk Services Content as a Service – SpringCM – Clickability – Xythos OnDemand – GoogleBase • BPM and Workflow – ProcessMaker – BPM as a Service • – – – Appian Anywhere Skemma Intensil • Platform as a Service (PaaS) – Bungee Labs Connect – Etelos – Coghead – Google App Engine – Intuit QuickBase – Salesforce force.com – LongJump – Apprenda SaaSGrid – Oracle SaaS Platform • Cloud Deployment – Virtual Appliances • Packaging – rPath – CohesiveFT • Formats – – – – VMWare Xen Parallels BEA Weblogic Server VE – Topology Management – 3Tera AppLogic – Elastra Cloud Server • Billing, Contract Mgmt – OpSource/LeCayla – Aria – eVapt – Amazon DevPay – Zuora • Security – OpenID – OAuth – Security as a Service – Ping Identity Storage as a Service • Data – – – – Amazon S3 Box.net Google Base – Database as a Service – Amazon SimpleDB – Trackvia – Microsoft SSDS • Hosters 2.0 – OpSource – Jamcracker – Rackspace • Nerd Stuff – MapReduce – Apache Hadoop – Google MapReduce
  • 33. Cloud Computing Success Stories Cloud success stories
  • 34. Cloud Success stories -2 Cloud success stories
  • 36. "The future of cloud computing will be permeated with the notion of brokers negotiating relationships between providers of cloud services and the service Enhancement will include managing customers. access to [...] these services, providing greater security completely new services." or even creating — Frank Kenney Cloud Brokers
  • 37. • With a plethora of cloud providers, each with a their own API/set of services/pricing model/etc it would be quite cumbersome for the end-user to programmatically access each service • The cloud broker creates the layer of abstraction between the user and providers so that the end users can see one cohesive view of all of the services Need for Cloud Brokers
  • 38. • Cloud Service Intermediation: Building services atop an existing cloud platform, such as additional security or management capabilities. • Aggregation: Deploying customer services over multiple cloud platforms. • Cloud Service Arbitrage: Brokers supply flexibility and “opportunistic choices” – and foster competition between clouds. Types of Cloud Brokers
  • 39. A cloud broker provides a single interface through which you can manage multiple clouds and share resources across clouds. A cloud broker provides the following capabilities: – Single interface for interacting with multiple clouds – It operates outside of the clouds it controls and monitors those clouds – It detects cloud failures and reacts in some appropriate way to those failures – It can move infrastructure elements from one cloud (public or private) to another Functions of Cloud Brokers
  • 40. Company Specializes In A Cloud solution provider offering solutions using SalesForce.com, Amazon, Google Offers Cloud based technology solutions to Mid- sized and Enterprise companies Provides solutions for Salesforce, Netsuite,Taleo, Quickbooks, Microsoft Dynamics, Zuora, EDI/Supply chain, Peachtree, Rightnow users delivers global B2B e-commerce integration solutions Cloud Brokers – Sample