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Esri Scotland Conf 2016 South Ayrshire Council

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Esri UK
Esri UK

The organization wanted to improve engagement around their local development plan (LDP) by creating an interactive story map that combined maps, photos, text, and videos to tell the story of the LDP in an easy to use format. The story map was immediately more engaging than a PDF and increased unique views by over 4000 in just 6 months compared to views of the PDF in a year. Feedback on the story map was positive and other organizations are looking to replicate the innovative engagement approach.

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Esri Scotland Conf 2016 South Ayrshire Council
Esri Scotland Conf 2016 South Ayrshire Council
Esri Scotland Conf 2016 South Ayrshire Council
• Wanted to improve engagement and usability around LDP narrative and maps • A story map combines maps, photos, text, and other media in a single interactive application – Immediately more engaging • Made it easy to link LDP narrative and maps to tell the story of our LDP in a user friendly manner – Policy-focussed maps + text + photos + video
Esri Scotland Conf 2016 South Ayrshire Council
Esri Scotland Conf 2016 South Ayrshire Council
65%
• Web analytics • Social media – Engagements – Worldwide reach – Highlighted as good methodology by other practioners 0 1000 2000 3000 4000 5000 PDF Story Map Unique views PDF – 1yr Story Map – 6mths
• Positive stakeholder feedback… “I am flipping loving that! Goodness, can't believe I didn't know you had this! It's brilliant!” • Community outreach and engagement events – charrettes • Peers and professional comment – Already been replicated by another Scottish Council – Others in Scotland and wider UK also looking to replicate approach • LDP story map has been recognised internally as an innovative approach to engagement
Esri Scotland Conf 2016 South Ayrshire Council
Esri Scotland Conf 2016 South Ayrshire Council
• User should be able to complete journey on Story Map – shouldn’t bounce out to PDF etc. • Drive engagement using existing social media channels – you’ve got something good and engaging so promote it • Embed different Story Map templates to reduce complexity and aid usability • Watch image pixel sizes - might get cropped if users browser window isn’t maximised • All images loaded at start-up so also watch file sizes • Legend open by default for complex maps + watch symbology
Esri Scotland Conf 2016 South Ayrshire Council
Esri Scotland Conf 2016 South Ayrshire Council

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Esri Scotland Conf 2016 South Ayrshire Council

  • 4. • Wanted to improve engagement and usability around LDP narrative and maps • A story map combines maps, photos, text, and other media in a single interactive application – Immediately more engaging • Made it easy to link LDP narrative and maps to tell the story of our LDP in a user friendly manner – Policy-focussed maps + text + photos + video
  • 7. 65%
  • 8. • Web analytics • Social media – Engagements – Worldwide reach – Highlighted as good methodology by other practioners 0 1000 2000 3000 4000 5000 PDF Story Map Unique views PDF – 1yr Story Map – 6mths
  • 9. • Positive stakeholder feedback… “I am flipping loving that! Goodness, can't believe I didn't know you had this! It's brilliant!” • Community outreach and engagement events – charrettes • Peers and professional comment – Already been replicated by another Scottish Council – Others in Scotland and wider UK also looking to replicate approach • LDP story map has been recognised internally as an innovative approach to engagement
  • 12. • User should be able to complete journey on Story Map – shouldn’t bounce out to PDF etc. • Drive engagement using existing social media channels – you’ve got something good and engaging so promote it • Embed different Story Map templates to reduce complexity and aid usability • Watch image pixel sizes - might get cropped if users browser window isn’t maximised • All images loaded at start-up so also watch file sizes • Legend open by default for complex maps + watch symbology