Erin Bury - Moving From Media Relations To Media Relationships
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This document discusses how public relations is evolving from transactional media relations to building relationships through social media like Twitter. It emphasizes thinking creatively, providing value to the media, and understanding that media is also changing in order to adapt new tools and approaches or become obsolete in the new media landscape.
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Erin Bury - Moving From Media Relations To Media Relationships
- 1. Moving from media relations to media relationships PR in the age of Twitter & social media
- 10. It’s all about the relationships
- 17. A note on measurement…
- 18. My thoughts on the new PR Think outside the box Provide value Understand that the media is evolving too
- 19. The bottom line: Adopt new tools and embrace new ways of approaching PR or become obsolete.
- 20. Thank you! www.twitter.com/erin_bury [email_address] Our gracious host!