Engaging With Web 2.0 Technologies : implementing enterprise content management at Bond University
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The document discusses Bond University's implementation of an enterprise content management system (ECMS) to improve their publishing model and engage users. Some key objectives were an efficient publishing workflow, easy content contribution methods, and an engaging information environment. When selecting a content management system, they addressed how to incorporate web 2.0 features like blogs, wikis, commenting and RSS feeds. The goals are to launch a new website in June 2009 and further develop the website and new intranet through December 2009, then measure the effectiveness of the new systems.
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Engaging With Web 2.0 Technologies : implementing enterprise content management at Bond University
- 1. Engaging with web 2.0 technologies Implementing enterprise content management at Bond University Peta Hopkins Enterprise Content Management System Project Manager Educause Australasia, May 2009 #EdAust09
- 2. The Gap User Expectations Publishing Model
- 3. CMS and Web 2.0 Only 8% of high performing businesses were either not using a content management system and/or had no plans to implement one. "by integrating web 2.0 functionality with a core content management solution (...) Best-in-Class companies are hoping to build and manage web sites that incorporate all the necessary information and collaboration tools to improve the customer's online experience". Customer 2.0 : the business implications of social media (2008) Boston, MA:Aberdeen Group. Retrieved October 7, 2008 from: http://www.awarenessnetworks.com/resources/5195-RA-Customer2-0-AJ-07-NSP.pdf http://is.gd/uqO0
- 4. Web 2.0 : a term in search of a definition Tim Berners-Lee a piece of jargon of which nobody really knows the meaning Marshall Breeding “ Notions that we are thinking about in web 2.0 and web 3.0 have been there from the very, very earliest articulations of what the web is ... we didn't get web 2.0 all at once. It evolved up to that and eventually it got a name” Me “ a convenient label to group social media and software features delivered in a web browser”
- 5. Enterprise 2.0 The idea of web 2.0 has helped people think differently about how they do business Utilising web 2.0 capabilities to produce business value is the key to enterprise 2.0 Are we ready?
- 6. ECMS Project Objectives Efficient publishing model Easy contribution method Engaging information environment
- 7. Selecting a CMS Addressing web 2.0 in the RFP Blogs Wikis Commenting & Feedback RSS & content syndication
- 8. What 2.0 features? RSS feeds – publishing & consumption Wysiwyg editing & click to publish Commenting & feedback in policy formulation Collaboration spaces for projects
- 9. What's next? Website launch - 14 th June 2009 Further website development – July-Dec 2009 Intranet development – July-Dec 2009
- 10. Measuring Effectiveness Does the new website and intranet appear to be up-to-date in terms of functionality seen on popular sites? Has the email congestion from news and events been mitigated by the intranet news & events features and RSS content publication? Has the publishing model and wysiwyg editor empowered more staff to contribute more easily? Does the wiki functionality provide better sharing and documentation of procedures, than existing practices with print or shared network drives? Has the improved intranet contributed to reduced printing?
- 11. Credits Images adapted and/or reproduced under a Creative Commons License. The whole world smiles with you, by Looking Glass. http://www.flickr.com/photos/fernando/127794880/ Ellen on computer, watching television, by mlerone. http://www.flickr.com/photos/mrlerone/93563667/ Poinciana at lake, by petaj. http://www.flickr.com/photos/54511827@N00/2038991963/
- 12. http://www.bond.edu.au Peta Hopkins @petahopkins Skype: peta.hopkins1 [email_address]