Eli Schwartz of SurveyMonkey on International SEO #SEJSF
- 2. Eli Schwartz is the Online Marketing Manager
for SurveyMonkey, the world's largest online
survey company. He oversees all SEO efforts
and strategies on SurveyMonkey properties
across 16 languages. SurveyMonkey serves
over 20 million customers worldwide, including
99% of the Fortune 500, and collects over two
million online survey responses daily.
Follow @5le
- 16. • Based in China
• Primary customer base is in China
• Has an English language interface
• 24k employees
• $7.5 Billion Revenue in 2013 (WSJ)
• In 2013 did more transaction volume
than eBay + Amazon
- 19. • 250 million accounts
• #22 worldwide on Alexa
• Popular in Russian speaking countries
• Already has English language interface
- 22. • Founded in Germany
• Started with European customers
• Expanded into US customers by
localizing offering
• Newly opened office in Silicon Valley
- 25. • ccTLD vs subdomain vs subdirectory
• HREFLANG
• Local Hosting
• Local Links
• Local Trust Symbols
• Mobile
- 51. Phrases can be broken by a space, dash
or concatenated as one word
- 55. Even within one country we have different ways of
referring to the same exact thing
- 58. In English, you might just go to Adwords Keyword
Tool and call it a day
Internationally, just blindly trusting search volume will
give you a weak keyword foundation
- 71. As in English, not all translations will be relevant
to your business
- 73. Adding a modifier gives Google Translate context
around the word.
Without modifiers, Translate had suggested the
Spanish word “estudio” as the correct translation.
- 75. Attempted to use a modifier to learn
primary keyword
Google’s suggested translation was a
xxx term
- 82. Use Chrome’s automatic translation
• View each competitor site to find
keywords
• Look at the English to find important
keywords
• Compare words to original and add
translated word to keywords worksheet
in a spreadsheet
- 99. Once you have a large list of keywords:
• Paste in all keywords into Google
Keyword Planner
• Download results in a CSV
• Search translations in Google
Translate
- 115. Trends data is available for many years in
multiple countries
Trends data is
available for many
years in multiple
countries
- 126. 1.Huge growth potential with
international search
2.Focus on keywords
3.Watch out for cultural
nuances
4.Continue to grow content