SlideShare a Scribd company logo

Ekomate

•Download as PPTX, PDF•
•
M
mindway

This document provides a case study analysis of Ekomate-Software, an Indian software service company founded in 1996 that focuses on the international market. It analyzes Ekomate's business, industry environment using PEST analysis, competitive forces using Porter's five forces model, current strategy of global expansion into Europe, key success factors, issues around small projects and lack of local partners, and recommendations to diversify and develop products/partnerships. The future directions suggested include establishing offices abroad, stronger marketing, more local partnerships, and specializing in areas like mobile applications and business process outsourcing.

Related slideshows

Entrepreneurship 101 - The Market Research Business
Entrepreneurship 101 - The Market Research BusinessEntrepreneurship 101 - The Market Research Business
Entrepreneurship 101 - The Market Research Business
 
Strategy - basic concepts
Strategy - basic conceptsStrategy - basic concepts
Strategy - basic concepts
 
IT Strategy
IT StrategyIT Strategy
IT Strategy
 
1 of 11
EKOMATE-SOFTWARE SERVICE COMPANY Group 5
CONTENT  What is the case study about?  What business are we in?#  Macro analysis (PEST)  Micro analysis (Porter’s five forces)  Overview Current Strategy  Key Success Factors  Issue and Recommendation  Future Directions?
What is the case study about?  Software service company  Found in 1996-Tom Thomas (Self-funded)  Focus on International Market  1998-First Contract with USA  2002-Slow Economic downturn in USA  2004-Ekomate and the Scots  Network of relationship in international market
What Business are we in?  Business to Business (International Market)  Small firm seeking international growth  Global  Highly Competitive
Political :  Support from Governments to protect IT SME communities are less.  Increasing income tax for IT companies in India  Anti-social activities like terrorism Social :  Customers expect very high degree of quality accreditations which is expensive for SME IT vendors. Technological :  Changing technologies, software up gradations , Interfacing problems etc. Factors like product obsolesce leads to unstable conditions. Economic :  Exchange rates  Growing labor costs  Inflation rates  Growing demand of outsourcing  Economic disasters like Recession etc PEST
Micro (Porter’s five forces)
-Current Strategy overview- Current Goal A vision towards Global expansion Current Objective Expanding the market to Europe Present Strategic Capabilities Native English speaker, a number of IT engineers in India, Many non- residential Indian (Network), High cost competitiveness, clear target markets Current action and business channel Using network rather than direct business opportunities.
Key Success Factors  Industry Network in US  Non-resident Indians (NRIs) society  Skilled Labor force  ISO accreditation  Competitive price  Targeting wide international market  Professional Mentor
Issues & Recomendations Issues Recommendations • Small & Medium Scale Projects • One-off projects • No product whatsoever • Not easy to get clients directly • Lack of local partners • Diversification • Develop own product for sale/licence • Freelance websites (Elance, Guru, RAC) • Sales representatives • Long term contract (Support Service) • Participate Exhibitions/IT fairs • Develop strong portfolio
Future Directions  Establish front-office in major cities (UK,USA,ITALY)  Strong marketing force  Create more local partnership  Sustaining work  Specialise in Internet enabled applications  Mobile phone application development  Business Process Outsourcing (BPO)
Thank You!

More Related Content

Ekomate

  • 2. CONTENT  What is the case study about?  What business are we in?#  Macro analysis (PEST)  Micro analysis (Porter’s five forces)  Overview Current Strategy  Key Success Factors  Issue and Recommendation  Future Directions?
  • 3. What is the case study about?  Software service company  Found in 1996-Tom Thomas (Self-funded)  Focus on International Market  1998-First Contract with USA  2002-Slow Economic downturn in USA  2004-Ekomate and the Scots  Network of relationship in international market
  • 4. What Business are we in?  Business to Business (International Market)  Small firm seeking international growth  Global  Highly Competitive
  • 5. Political :  Support from Governments to protect IT SME communities are less.  Increasing income tax for IT companies in India  Anti-social activities like terrorism Social :  Customers expect very high degree of quality accreditations which is expensive for SME IT vendors. Technological :  Changing technologies, software up gradations , Interfacing problems etc. Factors like product obsolesce leads to unstable conditions. Economic :  Exchange rates  Growing labor costs  Inflation rates  Growing demand of outsourcing  Economic disasters like Recession etc PEST
  • 7. -Current Strategy overview- Current Goal A vision towards Global expansion Current Objective Expanding the market to Europe Present Strategic Capabilities Native English speaker, a number of IT engineers in India, Many non- residential Indian (Network), High cost competitiveness, clear target markets Current action and business channel Using network rather than direct business opportunities.
  • 8. Key Success Factors  Industry Network in US  Non-resident Indians (NRIs) society  Skilled Labor force  ISO accreditation  Competitive price  Targeting wide international market  Professional Mentor
  • 9. Issues & Recomendations Issues Recommendations • Small & Medium Scale Projects • One-off projects • No product whatsoever • Not easy to get clients directly • Lack of local partners • Diversification • Develop own product for sale/licence • Freelance websites (Elance, Guru, RAC) • Sales representatives • Long term contract (Support Service) • Participate Exhibitions/IT fairs • Develop strong portfolio
  • 10. Future Directions  Establish front-office in major cities (UK,USA,ITALY)  Strong marketing force  Create more local partnership  Sustaining work  Specialise in Internet enabled applications  Mobile phone application development  Business Process Outsourcing (BPO)