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Einfinal

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Perry Belcher
Perry Belcher

1) The document discusses 4 common reasons why businesses are not 20 times bigger: lack of marketing, talent, systems, and capital. It then focuses on the 3 main ways to grow a business - getting more customers, raising profit per sale, and increasing customer frequency. 2) Using methods like joint ventures, ads, and referrals, the document claims it can typically triple new customer acquisition in 90 days. It also says it can triple transaction profits and customer frequency through upselling, cross-selling, bundling, and loyalty programs. 3) With this "dynamic growth," a $1,000/day business could become a $9.8 million/year business in just 6 months

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Einfinal
No Man’s Land …or why your business isn’t 20 times bigger than it is
4 Reasons You’re Likely Stuck 1. Lack of marketing - #1 killer of small business growth. 2. Lack of talent – Top people usually work for companies that are growing. 3. Lack of systems – This usually comes with good people – Crutial to scale 4. Lack of capital – To fund only growth after 1,2,& 3 are addressed
Marketing The life’s blood of every growing business
Why Jimmy Can’t Do Marketing Marketing Options for MOST biz owners: 1. Learn it yourself – in a couple of years you could be pretty good. 2. Hire it done – Real marketing strategists NEVER work for a paycheck. 3. Partner - The ONLY real option for most businesses
Only 3 Ways… The only three ways know to man to grow any business
1. Get More Customers EIN leverages 34 methods of customer getting
Customer Getting Methods • Trade Show Marketing • Bounce Back Offers • Joint Ventures • Channels like Amazon, • Facebook Ads Sears.com, Overstock • Direct Mail Postcards and NewEgg • Groupon • YouTube Marketing • Google Adwords • Linkedin & Meetup • Search Engine • Power Referrals Optimization • Trade Publications • Social Media Marketing • Mobile Marketing
See why we typically TRIPLE new customer acquisition in 90 days or less
2. Raise Profit Per Sale EIN leverages 3 big methods of increasing your average transaction value
Increasing Profits Per Sale • Immediate Upselling – Do You Want Fries with that (McDonalds) • Cross Selling – People who bought the also liked... (Amazon) • Bundling – You can get Phone, Cable & Internet… (Cable)
The McDonalds Example • $1.91 to get a person in the drive thru • 0.18 profit on a $2.09 burger sale • $1.77 fries and Coke add on $1.32 Profit 8 times that of the core sale
See why we typically TRIPLE transaction profits in 90 days or less
3. Increase Frequency EIN leverages 4 big methods of increasing the frequency with which your customers buy
Boomerang Marketing • Constant Contact • Continuity Billing – Direct mail, Email, – adding auto-billing Newsletter Phone, solutions is the VERY TXT message, Social best of all methods to Media & Retargeting increase frequency • Loyalty Programs • Line Extensions – VIP promotions, – Sell more of what our Frequency discounts, customers buy often free merchandise via joint ventures incentivized referrals
See why we typically TRIPLE how often customers come back to a business
The Good Part The Magical Math of Business Growth
Dynamic Business Growth • If a company profits $1,000 a day… • With 3 times more customers $3000 • With 3 times the profit per sale $9000 • With 3 times frequency $27,000 How big would this $365,000 company profits be in 6 months?
$9,855,000.00
New Valuation $50,000,000.00 Us $35,000,000 Owner $15 Million
The Better Part There are more buyers for $10,000,000 and Up Businesses Than Their Sellers? A Lot More
The Buyer’s Ecosystem Private Equity Firms – 3-6X Multiples (Many times NO cash is needed at all) 6-18 months Mergers and Acquisitions Firms 8-12X (Simply Aggregate to $100M+ to increase multiple) Public Companies 12-15X (MUST buy to meet street expectations, and have an instant way to double their money)
The Sucker (Stockholder) • Pays 25 – 30X multiple the very next day after the merger. • Usually takes 20+ years of holding to ROI from earnings alone • High risk of failure
$4 Trillion The amount of money public companies WISH they could spend buying cash flow in 2012
See why it’s so easy to sell our businesses when they grow past $10M
M&A is a SELLERS market where businesses often sell to the highest bidder
At EIN, we specialize in growth from $2-$20M
There’s more: • We have 2 of the world’s most brilliant marketers on our team • We have in-house legal, accounting, HR & project management • Import and Export department with office in the US and Asia • Award winning technology and web team, social media and more
And all the capital you’ll ever need to fund your growth
The Filter Company • Bought 70% for ZERO out of pocket • Secured a factoring line $200K • Doubled Sales 1st month • Reduced raw materials 40% via import • Immediately TRIPLED net profits Could flip today for a $1.2 profit… after just 62 days ownership
Should Sell Next year for $8M to $13M
So here is the question: Are you happy where you are or would you rather…
Have a smaller piece of a MUCH bigger pie
That Owner Should Pocket Around a $4,000,000
Einfinal

More Related Content

Einfinal

  • 2. No Man’s Land …or why your business isn’t 20 times bigger than it is
  • 3. 4 Reasons You’re Likely Stuck 1. Lack of marketing - #1 killer of small business growth. 2. Lack of talent – Top people usually work for companies that are growing. 3. Lack of systems – This usually comes with good people – Crutial to scale 4. Lack of capital – To fund only growth after 1,2,& 3 are addressed
  • 4. Marketing The life’s blood of every growing business
  • 5. Why Jimmy Can’t Do Marketing Marketing Options for MOST biz owners: 1. Learn it yourself – in a couple of years you could be pretty good. 2. Hire it done – Real marketing strategists NEVER work for a paycheck. 3. Partner - The ONLY real option for most businesses
  • 6. Only 3 Ways… The only three ways know to man to grow any business
  • 7. 1. Get More Customers EIN leverages 34 methods of customer getting
  • 8. Customer Getting Methods • Trade Show Marketing • Bounce Back Offers • Joint Ventures • Channels like Amazon, • Facebook Ads Sears.com, Overstock • Direct Mail Postcards and NewEgg • Groupon • YouTube Marketing • Google Adwords • Linkedin & Meetup • Search Engine • Power Referrals Optimization • Trade Publications • Social Media Marketing • Mobile Marketing
  • 9. See why we typically TRIPLE new customer acquisition in 90 days or less
  • 10. 2. Raise Profit Per Sale EIN leverages 3 big methods of increasing your average transaction value
  • 11. Increasing Profits Per Sale • Immediate Upselling – Do You Want Fries with that (McDonalds) • Cross Selling – People who bought the also liked... (Amazon) • Bundling – You can get Phone, Cable & Internet… (Cable)
  • 12. The McDonalds Example • $1.91 to get a person in the drive thru • 0.18 profit on a $2.09 burger sale • $1.77 fries and Coke add on $1.32 Profit 8 times that of the core sale
  • 13. See why we typically TRIPLE transaction profits in 90 days or less
  • 14. 3. Increase Frequency EIN leverages 4 big methods of increasing the frequency with which your customers buy
  • 15. Boomerang Marketing • Constant Contact • Continuity Billing – Direct mail, Email, – adding auto-billing Newsletter Phone, solutions is the VERY TXT message, Social best of all methods to Media & Retargeting increase frequency • Loyalty Programs • Line Extensions – VIP promotions, – Sell more of what our Frequency discounts, customers buy often free merchandise via joint ventures incentivized referrals
  • 16. See why we typically TRIPLE how often customers come back to a business
  • 17. The Good Part The Magical Math of Business Growth
  • 18. Dynamic Business Growth • If a company profits $1,000 a day… • With 3 times more customers $3000 • With 3 times the profit per sale $9000 • With 3 times frequency $27,000 How big would this $365,000 company profits be in 6 months?
  • 20. New Valuation $50,000,000.00 Us $35,000,000 Owner $15 Million
  • 21. The Better Part There are more buyers for $10,000,000 and Up Businesses Than Their Sellers? A Lot More
  • 22. The Buyer’s Ecosystem Private Equity Firms – 3-6X Multiples (Many times NO cash is needed at all) 6-18 months Mergers and Acquisitions Firms 8-12X (Simply Aggregate to $100M+ to increase multiple) Public Companies 12-15X (MUST buy to meet street expectations, and have an instant way to double their money)
  • 23. The Sucker (Stockholder) • Pays 25 – 30X multiple the very next day after the merger. • Usually takes 20+ years of holding to ROI from earnings alone • High risk of failure
  • 24. $4 Trillion The amount of money public companies WISH they could spend buying cash flow in 2012
  • 25. See why it’s so easy to sell our businesses when they grow past $10M
  • 26. M&A is a SELLERS market where businesses often sell to the highest bidder
  • 27. At EIN, we specialize in growth from $2-$20M
  • 28. There’s more: • We have 2 of the world’s most brilliant marketers on our team • We have in-house legal, accounting, HR & project management • Import and Export department with office in the US and Asia • Award winning technology and web team, social media and more
  • 29. And all the capital you’ll ever need to fund your growth
  • 30. The Filter Company • Bought 70% for ZERO out of pocket • Secured a factoring line $200K • Doubled Sales 1st month • Reduced raw materials 40% via import • Immediately TRIPLED net profits Could flip today for a $1.2 profit… after just 62 days ownership
  • 31. Should Sell Next year for $8M to $13M
  • 32. So here is the question: Are you happy where you are or would you rather…
  • 33. Have a smaller piece of a MUCH bigger pie
  • 34. That Owner Should Pocket Around a $4,000,000