Effective taxonomies after migrations and redesigns
- 3. #TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com
FROM → TO
3
You need all three:
1. You have to deal with what you already
have.
2. You need to know where you are going.
3. You have to figure out how to move from the
current to desired state.
1 23
- 4. #TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com
FROM → TO
4
The actual planning process is more of a dance.
- 5. #TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com
FROM → TO
5
• Inventories (including coverage)
• Metrics and various evaluations
• Re-evaluating goals and successes
• Current process reviews
1
- 8. #TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com
FROM → TO
8
• Context that taxonomy is presented within
• Desired taxonomy itself
• Content strategy, including how well the
taxonomy can be covered over time
2
- 11. #TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com
FROM → TO
11
• Mappings
• Content creation plan (for coverage)
• Process for transformation
You can’t fully plan how to get from the source
to the target unless both are defined!
3
- 12. #TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com 12
0
100
200
300
400
500
600
700
800
900
1000
# of topics
Before Redesign
After Redesign
- 13. #TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com
• Taxonomy itself
• How taxonomy applied
• Context
• Functionality
13
Components of successful
taxonomy on a website, intranet,
or extranet
- 14. #TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com
Each of these should be
considered in planning the three
main components of a migration
FROM → TO
Taxonomy itself
Application of
taxonomy
Context
Functionality
14
- 15. #TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com
Will now look at these
in more detail
15
Mappings &
Metrics to define taxonomy
- 20. #TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com 20
You can’t rely on this mapping
for automated migration
- 23. #TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com
Metrics to refine
taxonomy and engage
with stakeholders
23
- 24. #TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com 24
Assess
Gather
metrics
Agree on
cull
Retag Relaunch
http://bit.ly/exploding-topics
- 25. #TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com
Metrics
• Supply (6 metrics) – does this topic page
have the right content?
• Demand (4 metrics) – does the outside
world care about this topic?
• Core three metrics:
• Last research published within last six
months
• Greater than 10 content items
• More than 10 pageviews in last six months
25
- 27. #TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com
Data from multiple sources
27http://bit.ly/source-inv
- 33. #TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com
Thanks!
http://migrationhandbook.com · https://davidhobbsconsulting.com