EdUI 2016: How to Implement Low-Tech, High-Impact Usability Testing
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1) The document outlines how to conduct low-tech, high-impact usability testing through a workshop discussing the "5 Fs" of guerrilla usability testing: fast, frugal, flexible, frequent, and fearless. 2) Attendees learned how to determine a research question, develop a testing plan, conduct a test, analyze results, and share findings. Activities included writing a testing script and conducting a mock test. 3) Tips were provided for selling usability testing to others by showing potential return on investment and giving options, talking points, and suggestions for getting buy-in for a regular testing plan. The overall goal was to practice affordable usability testing techniques.
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EdUI 2016: How to Implement Low-Tech, High-Impact Usability Testing
- 1. edUI October 2016 How to Implement Low Tech, High Impact Usability Testing Workshop with Julie Grundy (@julie_away) and Melissa Eggleston (@melissa_egg) You will want Wifi - Network: edUi2016 PW: eduiconf Download materials - melissaegg.com/blog
- 2. Please feel free to jump in with questions. This is an interactive workshop, not a keynote by Steve Krug! Introductions & Icebreaker
- 3. Discuss What is the worst experience you've ever had with a website? Why was it bad? How did you feel?
- 4. Goals
- 5. Goals for our session 1. Understand how to set up and conduct tests “guerrilla style.” 2. Practice creating and conducting a usability test. 3. Give you ideas to sell usability testing to others in your organization. 4. Have fun!
- 6. The 5 Fs Guerrilla Usability Testing Overview
- 7. Fast Photo courtesy of Justin Faberge on Flickr Creative Commons https://www.flickr.com/photos/jml78/
- 8. Photo courtesy of Vince Alongi on Flicker Creative Commons https://www.flickr.com/photos/vincealongi/
- 9. Photo courtesy of Jelene Morris on Flicker Creative Commons https://www.flickr.com/photos/jelene/
- 10. Photo courtesy of Zemlinki! on Flicker Creative Commons https://www.flickr.com/photos/zemlinki/
- 11. Photo courtesy of Eden, Janine and Jim on Flicker Creative Commons https://www.flickr.com/photos/edenpictures/
- 12. 5 Main Components of a Test 1. Determine your research question 2. Develop a testing plan 3. Conduct your test 4. Analyze your data 5. Share your new insights
- 13. Determine your research question Examples: 1. Do visitors know that this is a button? 2. Is the search box obvious enough? 3. Is this directory search effective? 4. Do visitors quickly get what this website is? 5. Can students find financial aid information? 6. Can people find and download software? 7. Do people know the difference between a pledge and a gift?
- 14. Testing Plan What Who When Where How We’ll talk about getting buy in for your testing plan near the end of our session!
- 15. Keys for Successful Tests
- 16. Plan your time ● 1 hour to write your test script ● 15 minutes to beta test and make changes ● 2 hours to set up and test 6 - 10 people ● 1 hour to write up findings A little over 4 hours for super helpful direction on what to improve on your website!
- 17. Things you’ll need ● Sign - “Want a free cup of coffee?” ● Computer - yours or theirs ● Table and three chairs - for ease ● Something to take notes - pen and notebook, another computer ● Good attitude - you will get some “no”s
- 18. Have an incentive Photo courtesy of http://www.cookiesociety.com/
- 19. Three Roles: Facilitator, Notetaker, Bouncer
- 20. Be professional and friendly
- 21. Prep your poker face Photo courtesy of Play Among Friends Paf on Flicker Creative Commons https://www.flickr.com/photos/playamongfriends/
- 22. Run a beta test Photo courtesy of Daniella Vereeken on Flicker Creative Commons https://www.flickr.com/photos/14805366@N03/1561893602
- 24. Typical guerrilla testing script ● Intro/disclaimer ● Demographic questions ● 3 - 5 tasks or questions (avoid leading questions!) ● Exit questions
- 26. Activity 1: Write Your Script ● Groups of 2 ● Each determine your unique research question ● Go to melissaegg.com/blog to download testing script to edit ● Edit your test script (i.e. create a script that you can use)
- 27. Activity 2: Conduct Your Test ● New groups of 3 ● Determine whose problem y’all will test ● Decide on roles (facilitator, test taker, note taker) ● Conduct your usability test
- 28. Congrats! You did it! How was it?
- 29. Analyze & report test findings ● Spreadsheet ● High level summary ● Screenshots on table
- 30. Selling others on your testing plan ● Show potential return on investment (ROI)
- 31. From Irfan Ahmad on http://www.digitalinformationworld.com/2016/10/infographic-the-business-value-of-ux-design.html?m=1
- 32. Selling others on your testing plan ● Give multiple testing options (A, A-, B) ● Give talking points to supervisor ● Get on a regular testing plan ● Suggest five second testing Any testing is learning, and any learning is better than putting your head in the sand.
- 33. Melissa Eggleston - melissa@melissaegg.com Julie Grundy - julie.grundy@duke.edu Go forth and test! Thank you!