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EDC Tech presentation: Event Management Class
- 2. Elevator Pitch I am here to pitch the concept of utilizing the RFID chips in EDC wristbands to track crowd density through the festival stages, bathrooms, and medical tents and streaming it through their app. This will enhance safety by allowing analytics and live feed of crowd density in the festival. And it will give EDC guests a chance to dodge large crowds and lines.
- 3. The Event
- 4. What is EDC? The Electric Daisy Carnival (EDC) is a globally renowned electronic dance music festival known for its elaborate stage setups, stunning visual effects, and a lineup of top international DJs. It takes place in November in Orlando, Fl. Attendance from 2023 was reported at 300,000! (Staff, 2023) One of the most common issues with EDC is the crowd density and overcrowded, dirty bathrooms
- 5. Who Goes to EDC? Geographics The geographics for EDC are as follows: Tier 1 cities (NYC, LA, Miami, Orlando, etc.) Surrounding Orlando cities (Tampa, Ocala, Fort Lauderdale, Tallahassee, etc.) Psychographics The Psychographics for EDC are as follows: Social Media Fans Enjoys parties, festivals, large events Enjoys EDM Music Tech Savvy or into modern tech Trend Followers Values experiences (Voigt, 2018) Demographics The demographics for EDC are as follows: 18-24 Years Old Male and Female (with strength in female) 25K-49K Income High degree or some college Single (Voigt, 2018)
- 6. TECHNOLOGY
- 7. And how is it used today? The Insomniac App The Insomniac app is the home base for all Insomniac events’ information. This includes EDC. This app can be used for maps, food and beverage locations, bathroom locations, emergency assistance, and more. What it is not utilizing is updated crowd density maps for the stages, bathrooms, and medical tents.
- 8. Why is this important? Safety for events like these are incredibly important. Monitoring crowd density from the event host perspective is a great way to determine future layouts or emergency control. Safety Festival goers can enjoy the convenience of being able to predict their next movements to stages or bathrooms by viewing this information in the app. Convenience
- 9. How it works? All wristbands already contain an RFID chip to allow cashless payments. It allows them for speedy entrance as well as managing VIP sections with quick scanning. (RFID wristbands for music festivals – 6 benefits) This chip can also be tracks. To protect privacy issues, the tracking data can be turned off after festival hours. During festival hours, this data can be streamed through the app. (RFID asset tracking: How does it work & what are the best solutions 2024)
- 10. Example
- 11. Cost & Time Cost Already Spent The insomniac app is already well developed and maintained on a daily basis RFID Chips already exist in all EDC wristbands These are costs that Insomniac already pays for when EDC is running. New Cost New development in the app ($10K-30K) App Maintenance ($250-$500)(Ranjan, 2024) Data Transmission Privacy Protection Consulting ($100 an Hr) (Nguyen, 2021) In-app promotion To develop an entire app can average around 6-9 months. (Titenok, 2024) Because this is only addition, let’s split this time in half. This gives time to develop, test, and QC the content. Time
- 12. Thank you Thank you for listening to how the RFID Wristbands can be utilized to track crowd density at EDM festivals like EDC for safety and convenience of the guest.
- 13. REFERENCES Khan, M. Z. (2024, March 22). What is a privacy consultant? (role, duties, & more). Captain Compliance. https://www.captaincompliance.com/education/privacy-consultant Nguyen, H. (2021, February 6). How much should you pay for a compliance consultant?. LinkedIn. https://www.linkedin.com/pulse/how-much-should-you-pay-compliance- consultant-hanh-nguyen/ Ranjan, R. (2024, April 15). App Maintenance Cost in 2024: How much does it cost to maintain an app?. Ailoitte Blog. https://www.ailoitte.com/blog/how-much-does-it-cost-to- maintain-an-app/#:~:text=The%20costs%20of%20maintaining%20an,build%20an%20app%20is%20%24100%2C000. RFID asset tracking: How does it work & what are the best solutions. Comparesoft. (2024, April 11). https://comparesoft.com/assets-tracking-software/rfid-asset- tracking/#:~:text=RFID%20asset%20tracking%20is%20an,from%2063%25%20to%2095%25. RFID wristbands for music festivals – 6 benefits. Wristband Resources. (n.d.). https://www.wristband.com/blog/rfid-wristbands-for-music-festivals Staff, WFTV. com N. (2023, November 17). EDC Orlando had a whopping 178% spike in attendance. WFTV. https://www.wftv.com/news/local/edc-orlando-had-whopping-178- spike-attendance/ZMCQGJCGUJDW7L3VIP35PIPSSU/ Titenok, Y. (2024, January 15). How long does it take to make an app in 2024: Best practices. Sloboda Studio. https://sloboda-studio.com/blog/how-long-does-it-take-to- make-an-app/#:~:text=Average%20mobile%20app%20development%20time,because%20of%20the%20product%20requirement. Voigt, O. (2018, March 8). EDM Festival Market Segmentation. LinkedIn. https://www.linkedin.com/pulse/edm-festival-market-segmentation-euphoria-oscar-voigt/
- 14. Photo References salainen, terove. (n.d.). Map app in mobile phone . Adobe Stock. Retrieved from https://stock.adobe.com/search? filters%5Bcontent_type%3Aphoto%5D=1&filters%5Bcontent_type%3Aillustration%5D=1&filters%5Bcontent_type%3Azip_vector%5D=1&filters%5Bcontent_type%3Avideo%5D=1&filt ers%5Bcontent_type%3Atemplate%5D=1&filters%5Bcontent_type%3A3d%5D=1&filters%5Bfetch_excluded_assets%5D=1&filters%5Binclude_stock_enterprise%5D=1&filters%5Bcon tent_type%3Aimage%5D=1&k=app+tracking&order=relevance&safe_search=1&search_page=1&search_type=usertyped&acp=&aco=app+tracking&get_facets=0&asset_id= 434123128. Stock, M. (n.d.). Rfid Wristband Mockup. Adobe Stock. Retrieved from https://stock.adobe.com/search? filters%5Bcontent_type%3Aphoto%5D=1&filters%5Bcontent_type%3Aillustration%5D=1&filters%5Bcontent_type%3Azip_vector%5D=1&filters%5Bcontent_type%3Avideo%5D=1&filt ers%5Bcontent_type%3Atemplate%5D=1&filters%5Bcontent_type%3A3d%5D=1&filters%5Bfetch_excluded_assets%5D=1&filters%5Binclude_stock_enterprise%5D=1&filters%5Bcon tent_type%3Aimage%5D=1&order=relevance&safe_search=1&limit=100&search_page=1&search_type=usertyped&acp=&aco=festival+wristband&k=festival+wristband&get_f acets=0&asset_id=522345623.