eCMO 2010 Doing Branding digital = stealing money from TV
•
0 likes•497 views
The document discusses observations about branding and social media in Hong Kong. It notes that 5 of the top 10 websites in Hong Kong are social media sites, showing their high level of engagement. It also discusses how brands can integrate across media like digital and social to build powerful online brands. However, it raises that social media presents both risks and opportunities that brands must navigate carefully.
Report
Share
eCMO 2010 Doing Branding digital = stealing money from TV
- 1. “e” Behind Rebranding Strategy
- 2. Observation #1 There is a Myth is the best tool for branding
- 4. Top 10 websites in HONG KONG 5 out of 10 are social media / networking sites 1 YAHOO.COM.HK 3.342Mil 2 FACEBOOK.COM 2.628mil 3 LIVE.COM 2.370mil 4 GOOGLE.COM 2.036mil 5 YOUTUBE.COM 1.880mil 6 DISCUSS.COM.HK 1.600mil 7 UWANTS.COM 1.410mil 8 BLOGGER.COM 1.209mil 9 Baidu.COM 1.167mil 10TVB.com 1.146mil Source: Comscore Mar 2010
- 5. Observation #2 High Level of Media Integration
- 9. Observation #3 Powerful Online Brand
- 11. Top 10 websites in HONG KONG 5 out of 10 are social media / networking sites 1 YAHOO.COM.HK 3.342Mil 2 FACEBOOK.COM 2.628mil 3 LIVE.COM 2.370mil 4 GOOGLE.COM 2.036mil 5 YOUTUBE.COM 1.880mil 6 DISCUSS.COM.HK 1.600mil 7 UWANTS.COM 1.410mil 8 BLOGGER.COM 1.209mil 9 Baidu.COM 1.167mil 10TVB.com 1.146mil Source: Comscore Mar 2010
- 13. Observation #4 Risk or Opportunity?
- 17. 器量
- 19. 1. Listening 2. Influence 3. Collaboration 4. 器量
- 20. How?