Echelon2010
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The document discusses the power of browser customization through add-ons. It notes that add-ons can extend browser functionality and provide continuous access to websites even when users are not directly on the site. Well-designed add-ons can help increase user retention on sites. The document provides examples of popular add-ons for services like Delicious and StumbleUpon, and discusses upcoming developments like the Add-ons Marketplace and changes in Firefox 4 that aim to improve the add-on experience.
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Echelon2010
- 1. The Power of Browser Customization Leveraging Browser Add-ons to Retain and Grow Your Users
- 3. Mozilla’s mission is to promote choice, innovation and opportunity on the Internet. http://www.mozilla.org/about/mission.html
- 4. browser customizations “Add-ons”
- 7. Key Bene ts • Extends functionality of a web service or website to the browser • Can provide continuous ‘real estate’ in the browser even when the user is not on the site in question • Costs only the time & effort to develop & distribute the addon
- 8. Which are customizable? • Internet Explorer (only starting with IE 7) • Firefox (since the Netscape era) • Safari (no, unless you count hacks) • Chrome (via Chrome Extensions) • Opera (via Widgets)
- 9. Development difficulty • Internet Explorer: C++ • Firefox: HTML, JavaScript, CSS, XUL • Safari... • Chrome: HTML, JavaScript, CSS • Opera: HTML, JavaScript, CSS
- 11. Firefox add-ons!
- 12. some numbers
- 15. ~170 Mil. active users
- 16. 22 new add-ons created each day
- 17. 35,000 Personas 600 new Personas/day
- 18. used worldwide
- 21. 1,957,682,872 add-ons downloaded 134,379,037 add-ons in use https://addons.mozilla.org
- 22. how do Addons help? • can help users use your service more often • can help surface additional functionality of your site or service • if designed properly, can help ‘retention’ by making it easier for the user to use your site
- 25. delicious • social bookmarking web service • founded by Joshua Schachter in 2003 • acquired by Yahoo! in 2005 • 5.5 Mil. downloads
- 28. Stumble Upon • website ranking & recommendation engine • founded in 2001 • acquired by eBay in 2007 • founders purchased company back in 2009 • 14 Mil. downloads from Addons.mozilla.org
- 31. NTT Goo (jp) (unrelated to the company in Mountain View)
- 32. Midori no Goo (a.k.a. ‘Goo Green Label’)
- 34. Goo Green Label • 9.45 Mil. yen donated to 11 non-pro ts in 2009
- 36. Pencil Project • sketching & prototyping application built as an Addon to Firefox • Exports to HTML, PNG, OpenOffice.org • One of the most sophisticated Add-ons ever developed for Firefox • Shows the extent of what is possible with Add-ons on Firefox wrt user interfaces and functionality
- 40. Key points • Browser addons can: (if designed well) • Raise usage of your web site/service • Browser Addons cannot: • (by de nition) bring new users to your site
- 42. Game: guess the Internet market (country) from browser market share
- 43. You win: Firefox t-shirt
- 44. This Asian market of 40 Mil. Internet users is 98% Internet Explorer...
- 46. This S.E. Asian market of ~25 Mil. Internet Users is 50% Firefox
- 48. This S. E. Asian market of 30+ Mil. Internet Users is ~70% Firefox
- 50. Key points • browser share matters • know your market • focus resources on your key segments
- 51. So how do I start?
- 53. Coming later this year... Add-ons Marketplace
- 55. What is coming in Firefox 4 for Add-ons?
- 56. make the add-ons manager better
- 58. clear a path to Jetpack • New platform for Addons in Firefox 4 • Existing Addons platform to continue • Goal: No restart required • Goal: greater security & reliability • HTML, CSS, JS only • SDK provided
- 60. take mobile to the max
- 61. Nokia N900 & Add-ons
- 63. Is that it? What else?
- 66. Firefox for Android • Available later in 2010! • Supports addons! • Nightly builds (for testing) available now
- 67. Firefox Home for iPhone (data from Firefox Sync Add-on)
- 72. thank you Mozilla AMO Team: Nick, Justin, Julie, Jorge & the Mozilla community worldwide gen@mozilla.com